---
title: "Glinda — $6.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/glinda"
last_updated: "2026-08-06T03:46:19.311Z"
locale: en
meta:
description: "Niche score 62/100 · $6.4M/yr market · 6.2M searches/yr · $30.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $6.4M/yr market · 6.2M searches/yr · $30.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Glinda — $6.4M/yr Amazon US Niche (2026) - Flapen"
---
# **glinda**
**Launch it**
A $6.4M/yr market growing +52.7% this quarter with returns at 3.0% — clears our launch bar.
Market size 99Growth 70Conversion 43Competition 77Returns 50Price range 83Avg price 95Brand share 14Review moat 67Quality gap 24
**Market size**
**Incredible****$6.4M**
$6.4M/yr · 6.2M searches
**Avg price**
**Incredible****$30.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.85–$108.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+52.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****827.35**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, glinda is a $6.4M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glinda market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$4.5M–$6.0M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,254**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**421**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**5%**
- Mattel85% - PDEGPK4% - Wicked2% - Choeeya1% - Care Bears1% - The Noble Collection1% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +52.7% search growth over the last 90 days.
400K300KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/glinda/trend)
## **Top glinda search terms**
- **wicked dolls**856K/yr-12.2%2.7% conv. - **wicked toys**556K/yr-40.6%2.4% conv. - **glinda**343K/yr-23.0%1.1% conv. - **glinda doll**285K/yr-18.9%4.9% conv. - **wicked doll**147K/yr+2.4%3.1% conv. - **wicked glinda**100K/yr-9.2%0.6% conv. - **elphaba doll**126K/yr-30.6%7.1% conv. - **wicked toys for kids girls**156K/yr-57.9%2.8% conv. - **glenda doll**38K/yr+16.6%6.2% conv. - **wicked barbie dolls**70K/yr-22.1%6.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/glinda/search-terms)
## **Top glinda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$192K6%$383K9%$575K12%$767K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie**Mattel**$61.61**4.9★500 rev](https://www.amazon.com/dp/B0DL7JYN1Q) [2**Mattel Wicked Singing Glinda Fashion Doll & Accessories**Mattel**$22.31**4.8★1,370 rev](https://www.amazon.com/dp/B0DN2P98M1) [3**Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie**Mattel**$21.94**3.6★5 rev](https://www.amazon.com/dp/B0G443HYPW) [4**Mattel Universal Wicked Glinda Fashion Doll & Accessories with Styled Blonde Hair Posability & Removable School Uniform Look**Mattel**$20.86**4.8★382 rev](https://www.amazon.com/dp/B0DQ9XVBS5) [5**Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look**Mattel**$23.45**4.8★556 rev](https://www.amazon.com/dp/B0DPLLD42C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Universal Pictures Wicked Get Ready with Elphaba Doll Set**Mattel**$28.18**11 rev2mo ago](https://www.amazon.com/dp/B0G8XLL35V) [**Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie**Mattel**$21.94**5 rev2mo ago](https://www.amazon.com/dp/B0G443HYPW) [**Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set**Mattel**$29.99**5 rev2mo ago](https://www.amazon.com/dp/B0G8XNSJXK) [**Mattel Universal Pictures Wicked Elphaba Thropp Fashion Doll**Mattel**$22.24**4 rev2mo ago](https://www.amazon.com/dp/B0G44VD4WP) [**Mattel Universal Pictures Wicked Magical Wise Woman Moon Fashion Doll with Removable Deluxe Outfit & Accessory Inspired by The Movie**Mattel**$32.02**79 rev8mo ago](https://www.amazon.com/dp/B0FK1C3ZX4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie**Mattel**$21.94**3.6★**▲ 1000%**](https://www.amazon.com/dp/B0G443HYPW) [**Mattel Universal Pictures Wicked Elphaba Thropp Fashion Doll**Mattel**$22.24**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0G44VD4WP) [**Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set**Mattel**$29.99**2.8★**▲ 1000%**](https://www.amazon.com/dp/B0G8XNSJXK) [**Mattel Universal Pictures Wicked Get Ready with Elphaba Doll Set**Mattel**$28.18**3.9★**▲ 1000%**](https://www.amazon.com/dp/B0G8XLL35V) [**PDEGPK Glinda Dress Costume Pink XL**PDEGPK**$60.29**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0G12VTQ1P)
**~~View all trending →~~**
## **What buyers say about glinda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality”*
**Gifting Purpose**15%
*“Amazing gift”*
**Collectibles**12%
*“Bought for my collection”*
**Fun/Entertainment Experience**9%
*“Granddaughter loves this toy”*
**Value For Money**8%
*“Good price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Color**5%
*“with vibrant colors”*
**Soft Feel**4%
*“They are soft and fluffy”*
**Design-Overall**3%
*“The design is vibrant”*
**Durability**3%
*“it held up very well”*
### **What buyers complain about **
**Value For Money**18%
*“The price is a little steep”*
**Size-Overall**12%
*“The book bag is small”*
**Durability**11%
*“Broke very quickly”*
**Quality-Overall**9%
*“Overpriced for the Quality”*
**Assembly/Installation**2%
*“doesnt stay together like its supposed to”*
**Material Quality**2%
*“The dress is made from that awful papery plastic fabric”*
**Strength**2%
*“Not very sturdy”*
**Noise Level**2%
*“The volume is loud”*
**Functionality-Overall**2%
*“Didnt work”*
**Product Condition**2%
*“2 of the 3 Amazon sent me had clearly been opened and resold to me.”*
### **Top return reasons **
**Size-Overall**26%
**Value For Money**20%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Color**5%
**Gifting Purpose**5%
**Quality-Overall**5%
**Product Condition**4%
**Functionality-Overall**3%
**Scratch Resistance**2%
## **Common questions**
- **Is glinda profitable to sell on Amazon United States?**
- The niche generates $6.4M/yr across 43 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Launch it (62/100).
- **How competitive is the glinda niche?**
- 13 brands and 421 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in glinda?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 3.0%.
- **When does demand for glinda peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.7× the quietest.
- **What does it cost to enter the glinda niche?**
- Listings span $7.85–$108.22; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.
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