---
title: "Giant Coloring Book — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/giant-coloring-book"
last_updated: "2026-08-08T16:33:47.467Z"
locale: en
meta:
description: "Niche score 38/100 · $131K/yr market · 392K searches/yr · $8.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $131K/yr market · 392K searches/yr · $8.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Giant Coloring Book — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **giant coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 24Conversion 51Competition 33Returns 96Price range 52Avg price 22Brand share 13Review moat 52Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,416.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$2.92–$28.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$131K**
$131K/yr · 392K searches
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.07**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, giant coloring book is a $131K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **giant coloring book market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$121K–$161K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#322**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 96%
**Open market**
**3%**
- Crayola43% - Melissa & Doug29% - Bendon12% - Disney9% - Gatherfun3% - Marvel2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/giant-coloring-book/trend)
## **Top giant coloring book search terms**
- **jumbo coloring book**102K/yr+4.4%1.3% conv. - **giant coloring book**92K/yr-7.3%1.0% conv. - **large coloring book**50K/yr+2.7%0.9% conv. - **jumbo coloring books**23K/yr+4.5%0.8% conv. - **melissa and doug coloring book**16K/yr+13.4%2.7% conv. - **melissa and doug coloring pad**22K/yr-41.2%2.6% conv. - **giant coloring books**12K/yr+16.1%1.0% conv. - **jumbo coloring pad**11K/yr+1.7%1.1% conv. - **large coloring books**11K/yr-4.5%1.3% conv. - **melissa and doug jumbo coloring pad**9K/yr-2.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/giant-coloring-book/search-terms)
## **Top giant coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Melissa & Doug Sticker Collection and Coloring Pads Set: Princesses Fairies Animals and More Kids Arts and Crafts Sticker Books Coloring Books for Kids Ages 3+ - FSC Certified**Melissa & Doug**$11.45**4.8★1,290 rev](https://www.amazon.com/dp/B002RWJ8RA) [2**Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6**Crayola**$5.16**4.8★2,699 rev](https://www.amazon.com/dp/B0CBGC8CQ5) [3**Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+**Crayola**$5.67**4.7★11,049 rev](https://www.amazon.com/dp/B07MJ7N6VW) [4**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**4.8★874 rev](https://www.amazon.com/dp/B0DY324Q92) [5**Hello Kitty Jumbo Coloring and Activity Book 2 Pack**Bendon**$6.13**4.5★656 rev](https://www.amazon.com/dp/B0DTPD9RPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids**Bluey**$6.23**43 rev1y ago](https://www.amazon.com/dp/B0FJZYCS5X) [**Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle**Disney**$28.16**207 rev1y ago](https://www.amazon.com/dp/B0DYL72KPD) [**Bendon Coloring Book**Bendon**$5.14**746 rev1y ago](https://www.amazon.com/dp/B0DYKCVBS8) [**Bendon Monster Jam Activity Book | Monster Trucks | Officially Licensed (Jumbo)**Bendon**$5.07**178 rev1y ago](https://www.amazon.com/dp/B0DYG7PY4W) [**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**874 rev1y ago](https://www.amazon.com/dp/B0DY324Q92)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +**Crayola**$5.71**4.8★**▲ 191%**](https://www.amazon.com/dp/B08LQR9SNH) [**Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids**Bluey**$6.23**4.0★**▲ 134%**](https://www.amazon.com/dp/B0FJZYCS5X) [**Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book**Bendon**$2.92**4.6★**▲ 115%**](https://www.amazon.com/dp/B07751Z82Z) [**Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration**Gatherfun**$9.37**4.7★**▲ 80%**](https://www.amazon.com/dp/B0CSK26Z9Z) [**Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages**Marvel**$7.37**4.6★**▲ 61%**](https://www.amazon.com/dp/B07NQ11TYL)
**~~View all trending →~~**
## **What buyers say about giant coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“Fun for kids”*
**Color**23%
*“Easy to color”*
**Gifting Purpose**11%
*“Great gift”*
**Value For Money**11%
*“Affordable price”*
**Quality-Overall**9%
*“Books are great quality”*
**Size-Overall**5%
*“Nice size”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Educational-Overall**3%
*“Educational & fun”*
**Ease Of Use**2%
*“Its very easy to use”*
**Adhesion/Stickiness**1%
*“The stickers are easy enough for him to peal off”*
### **What buyers complain about **
**Size-Overall**22%
*“Bigger than I realized”*
**Thickness**15%
*“It is thin and greyish white”*
**Advertised Vs Actual Product**14%
*“I do feel gigantic is misleading”*
**Color**6%
*“All black they printed out so much black theres barely anything to color”*
**Value For Money**5%
*“Cheap dollar store coloring books”*
**Quality-Overall**5%
*“Cheap”*
**Strength**3%
*“Flimsy paper”*
**Print Quality**3%
*“One, for some of the books, the pictures were very light. as if the ink from the printer was running out”*
**Gifting Purpose**3%
*“its supposed to be a birthday present”*
**Developmental Needs**2%
*“Not very good for a 4 year old”*
### **Top return reasons **
**Size-Overall**38%
**Value For Money**17%
**Advertised Vs Actual Product**14%
**Color**8%
**Quality-Overall**4%
**Thin**2%
**Print Quality**2%
**Gifting Purpose**2%
**Display Colors**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is giant coloring book profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 23 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the giant coloring book niche?**
- 8 brands and 90 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in giant coloring book?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for giant coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the giant coloring book niche?**
- Listings span $2.92–$28.16; the average listing price is $8.07 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.
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