---
title: "Ghostbusters Action Figure — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ghostbusters-action-figure"
last_updated: "2026-08-08T17:21:01.153Z"
locale: en
meta:
description: "Niche score 39/100 · $45K/yr market · 155K searches/yr · $18.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $45K/yr market · 155K searches/yr · $18.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghostbusters Action Figure — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **ghostbusters action figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 19Competition 69Returns 82Price range 85Avg price 84Brand share 0Review moat 69Quality gap 17
**Price range**
**Great****$6.38–$103.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.75**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****733.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$45K**
$45K/yr · 155K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ghostbusters action figure is a $45K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghostbusters action figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#15,398**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **35%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**213**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**0%**
- Ghostbusters58% - Funko31% - Ripple Junction5% - Hasbro4% - Heroes of Goo Jit Zu2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/ghostbusters-action-figure/trend)
## **Top ghostbusters action figure search terms**
- **ghostbusters action figures**50K/yr-19.4%1.6% conv. - **ghostbusters frozen empire**24K/yr+100.9%0.0% conv. - **ghostbusters funko pop**24K/yr-28.4%2.2% conv. - **ghostbusters figures**13K/yr-12.1%1.5% conv. - **funko pop ghostbusters**11K/yr-26.3%1.7% conv. - **ghostbusters funko**5K/yr-10.4%1.7% conv. - **frozen empire**5K/yr-18.4%0.0% conv. - **ghostbusters action figure**5K/yr-31.5%1.2% conv. - **kenner ghostbusters**2K/yr+52.3%0.5% conv. - **funko ghostbusters**4K/yr-13.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ghostbusters-action-figure/search-terms)
## **Top ghostbusters action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up**Ghostbusters**$29.98**4.8★465 rev](https://www.amazon.com/dp/B0CSH5W7NZ) [2**Ghostbusters Plasma Series Ray Stantz Toy 6-Inch-Scale Collectible Classic 1984 Ghostbusters Action Figure Toys for Kids Ages 4 and Up**Ghostbusters**$18.47**4.8★1,668 rev](https://www.amazon.com/dp/B081W1F433) [3**Ghostbusters Plasma Series Peter Venkman Toy 6-Inch-Scale Collectible Classic 1984 Ghostbusters Action Figure Toys for Kids Ages 4 and Up**Ghostbusters**$19.83**4.8★1,948 rev](https://www.amazon.com/dp/B081W1K74T) [4**Funko Pop! Movies: Ghostbusters II - Egon Spengler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display**Funko**$10.39**4.8★100 rev](https://www.amazon.com/dp/B0DNRSNRP2) [5**Funko POP! & Buddy: The Real Ghostbusters - Dr. Peter Venkman with Slimer**Funko**$15.33**4.9★353 rev](https://www.amazon.com/dp/B0D427GJQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Movies: Ghostbusters II - Egon Spengler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display**Funko**$10.39**100 rev1y ago](https://www.amazon.com/dp/B0DNRSNRP2) [**Funko POP! Movies: Ghostbusters II - Dr. Peter Venkman**Funko**$10.03**77 rev1y ago](https://www.amazon.com/dp/B0DNRV2G2G) [**Funko Pop! Movies: Ghostbusters II - Winston Zeddemore - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display**Funko**$13.71**58 rev1y ago](https://www.amazon.com/dp/B0DNRT4G47) [**Funko Pop! Movies: Ghostbusters II - Ray Stantz - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display**Funko**$10.79**65 rev1y ago](https://www.amazon.com/dp/B0DNRW1RTJ) [**Funko POP! Movies: Ghostbusters II - Vigo**Funko**$13.54**60 rev1y ago](https://www.amazon.com/dp/B0DNRR42WZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ripple Junction Ghostbusters Frozen Empire Kids Short Sleeve Boys T-Shirt Slimer Glow in The Dark Green Large**Ripple Junction**$13.69**4.5★**▲ 359%**](https://www.amazon.com/dp/B0D8WS7SJB) [**Ripple Junction Ghostbusters Frozen Empire Mens Short Sleeve T-Shirt Special High Gloss Official New Movie Logo Med Black**Ripple Junction**$10.50**4.5★**▲ 255%**](https://www.amazon.com/dp/B0CTKV94RM) [**Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up**Ghostbusters**$29.98**4.8★**▲ 190%**](https://www.amazon.com/dp/B0CSH5W7NZ) [**Heroes of Goo Jit Zu Ghostbusters Squishy Stay Puft Figure |Unique Goo Filling | Stretches Up to 3X Its Size | Stretch Twist and Watch It Return to Its Original Size and Shape**Heroes of Goo Jit Zu**$14.62**4.8★**▲ 60%**](https://www.amazon.com/dp/B0CCWS6KXF) [**Ghostbusters 2021 Movie Ecto-1 Playset with Accessories for Kids Ages 4 and Up New Car Great Gift for Kids Collectors and Fans**Ghostbusters**$21.50**4.6★**▲ 26%**](https://www.amazon.com/dp/B081W1DTLR)
**~~View all trending →~~**
## **What buyers say about ghostbusters action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**21%
*“Cool set for collection”*
**Gifting Purpose**15%
*“Gift”*
**Quality-Overall**13%
*“Good Quality Product”*
**Value For Money**8%
*“this one is definitely worth it”*
**Size-Overall**7%
*“Grandson loves, they fit inside his ghostbuster car and very realistic”*
**Durability**6%
*“durable”*
**Display-Overall**5%
*“The clear blue emergency light bars on top have great clarity”*
**Fun/Entertainment Experience**5%
*“Great toys”*
**Fluffiness**5%
*“A cute squishy”*
**Weight Light**4%
*“The figure is lightweight”*
### **What buyers complain about **
**Size-Overall**25%
*“barely fits 2 of the oring guys its suppose to go with”*
**Assembly/Installation**13%
*“Did not know it needed assembly”*
**Material Quality**13%
*“they are really made of plastic”*
**Quality-Overall**13%
*“wish it was better quality made at this price point”*
**Mechanism Issues**6%
*“not that stable”*
**Strength**6%
*“Its wobbly and loose”*
**Balance/Stability**6%
*“not that stable”*
**Adhesion/Stickiness**3%
*“Door sticks slightly when opening or closing”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**16%
**Value For Money**14%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Material Quality**4%
**Gifting Purpose**3%
**Assembly/Installation**3%
**Leak-Proof**3%
**Display-Overall**3%
## **Common questions**
- **Is ghostbusters action figure profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 31 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the ghostbusters action figure niche?**
- 5 brands and 213 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ghostbusters action figure?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Material Quality. The return rate is 1.7%.
- **When does demand for ghostbusters action figure peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the ghostbusters action figure niche?**
- Listings span $6.38–$103.32; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.
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