---
title: "Ghost of Tsushima — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ghost-of-tsushima"
last_updated: "2026-08-08T18:20:07.167Z"
locale: en
meta:
description: "Niche score 49/100 · $25K/yr market · 171K searches/yr · $33.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $25K/yr market · 171K searches/yr · $33.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghost of Tsushima — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **ghost of tsushima**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 6Growth 43Conversion 5Competition 77Returns 74Price range 90Avg price 95Brand share 78Review moat 46Quality gap 25
**Avg price**
**Incredible****$33.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.68–$87.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,865.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$25K**
$25K/yr · 171K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ghost of tsushima is a $25K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost of tsushima market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#793**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **48%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**411**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**37%**
- Exquisite Gaming25% - PlayStation12% - Funko7% - Dark Horse6% - Cableguys6% - Call of Duty6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/ghost-of-tsushima/trend)
## **Top ghost of tsushima search terms**
- **gaming figurines**27K/yr+78.4%0.0% conv. - **video game figures**24K/yr+19.9%0.2% conv. - **video game collectibles**26K/yr+2.7%0.0% conv. - **video game statues**18K/yr-0.1%0.1% conv. - **gaming collectibles**15K/yr+57.4%0.1% conv. - **gaming figures**10K/yr+16.3%0.0% conv. - **gaming statues**10K/yr-10.7%0.0% conv. - **sonic controller holder**11K/yr-19.2%1.6% conv. - **video game figurines**9K/yr-20.6%0.1% conv. - **game figures**7K/yr-18.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ghost-of-tsushima/search-terms)
## **Top ghost of tsushima products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7496%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exquisite Gaming Sonic Controller Holder Phone Stand & Cable Guys Collectible Figure 8 inch**Exquisite Gaming**$29.73**4.8★2,595 rev](https://www.amazon.com/dp/B075RN1Y66) [2**Dark Horse Deluxe The Witcher 3: Wild Hunt: Geralt Grandmaster Ursine Figure**Dark Horse**$54.73**4.8★3,751 rev](https://www.amazon.com/dp/B06XP2MGJG) [3**Call of Duty Ghost Bust Statue - 8-inch Bust Statue Including Mask Decorative Headphones and Weighted Display Stand**Call of Duty**$30.80**4.6★235 rev](https://www.amazon.com/dp/B0BZ1KX8VH) [4**PlayStation Ghost of Tsushima 6 Jin Sakai Samurai Action Figure & 2 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+**PlayStation**$26.21**4.7★2,279 rev](https://www.amazon.com/dp/B0CT8NX7X1) [5**Exquisite Gaming Shadow the Hedgehog Controller Holder SEGA Phone Stand & Cable Guy Figure**Exquisite Gaming**$29.28**4.5★143 rev](https://www.amazon.com/dp/B0D4JFQWL8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blltzzz Nuclear Bomb Statue Fall Out Mini Nuke Merchandise- Collectible Prop Decor Unique Gift for Men Gamers & Fans on Valentines Day Birthday & Easter**Blltzzz**$23.10**21 rev7mo ago](https://www.amazon.com/dp/B0G93R51QP) [**McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure**McFarlane Toys**$27.29**181 rev10mo ago](https://www.amazon.com/dp/B0F2GC1ZKB) [**Funko Pop! Games: Astro Bot - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Game Fans - Model Figure for Collectors and Display**Funko**$15.07**746 rev11mo ago](https://www.amazon.com/dp/B08HH5V55W) [**LEGO Super Mario Game Boy - Retro Building Sets for Adults Ages 18+ - Gifts for Birthdays - Collectible Model with Game Paks and Display Stand - 72046**LEGO**$59.60**3,505 rev1y ago](https://www.amazon.com/dp/B0DX3J6MT7) [**Toynk Fallout Vault Boy Thumbs-Up 3-Inch Mini Figure for Adults**Toynk**$16.59**245 rev1y ago](https://www.amazon.com/dp/B0DZKCK55R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Star Wars: Darth Vader**Funko**$9.68**4.8★**▲ 250%**](https://www.amazon.com/dp/B0BBYX1H6C) [**Blltzzz Nuclear Bomb Statue Fall Out Mini Nuke Merchandise- Collectible Prop Decor Unique Gift for Men Gamers & Fans on Valentines Day Birthday & Easter**Blltzzz**$23.10**4.7★**▲ 234%**](https://www.amazon.com/dp/B0G93R51QP) [**PlayStation God of War Ragnarok 6 Atreus Action Figure with 4 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+**PlayStation**$10.39**4.7★**▲ 105%**](https://www.amazon.com/dp/B0CT8LWV74) [**Cableguys Modern Sonic Controller Holder & Phone Stand - Gaming Setup Accessories for Desk and Game Room Controller Stand Compatible with Xbox PlayStation & Most Standard Game Controllers**Cableguys**$38.96**4.4★**▲ 96%**](https://www.amazon.com/dp/B0C28PJ21N) [**Call of Duty Ghost Bust Statue - 8-inch Bust Statue Including Mask Decorative Headphones and Weighted Display Stand**Call of Duty**$30.80**4.6★**▲ 59%**](https://www.amazon.com/dp/B0BZ1KX8VH)
**~~View all trending →~~**
## **What buyers say about ghost of tsushima**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality”*
**Gifting Purpose**12%
*“Birthday gift”*
**Collectibles**9%
*“Cool and Unique Collectible”*
**Value For Money**9%
*“Good value for the money”*
**Design-Overall**8%
*“they offer a wide variety of designs”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Assembly/Installation**5%
*“Easy to put together”*
**Fun/Entertainment Experience**5%
*“So much fun”*
**Size-Overall**5%
*“The sizing is accurate”*
**Display-Overall**2%
*“Truly a great display piece”*
### **What buyers complain about **
**Quality-Overall**13%
*“Bad quality”*
**Size-Overall**11%
*“kinda small”*
**Durability**6%
*“Came apart easily”*
**Value For Money**5%
*“it seems overpriced for what you get”*
**Advertised Vs Actual Product**4%
*“It's rather boring compared to the picture really”*
**Assembly/Installation**4%
*“Took some time to put together”*
**Functionality-Overall**4%
*“For all that Doomguy can do in his games this figure cant do anything”*
**Defective Material/Parts**3%
*“the was broken as well”*
**Strength**3%
*“Not very sturdy”*
**Paint Quality**2%
*“The paint work could be better, lots of brush marks and missed/overdone areas”*
### **Top return reasons **
**Value For Money**15%
**Size-Overall**15%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**12%
**Functionality-Overall**6%
**Product Condition**6%
**Gifting Purpose**5%
**Quality-Overall**4%
**Brightness/Shine/Glow**2%
**Material Quality**2%
## **Common questions**
- **Is ghost of tsushima profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 56 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ghost of tsushima niche?**
- 27 brands and 411 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in ghost of tsushima?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.0%.
- **When does demand for ghost of tsushima peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the ghost of tsushima niche?**
- Listings span $9.68–$87.66; the average listing price is $33.89 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.
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