---
title: "Search terms — gears - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gears/search-terms"
last_updated: "2026-08-08T19:05:54.753Z"
locale: en
meta:
  description: "Niche score 48/100 · $132K/yr market · 224K searches/yr · $22.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $132K/yr market · 224K searches/yr · $22.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — gears - Flapen"
---

# **gears**

**Skip it**

Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 20Conversion 33Competition 63Returns 70Price range 75Avg price 94Brand share 57Review moat 61Quality gap 33

**Avg price**

**Great****$22.56**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.01–$45.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,048.16**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$132K**

$132K/yr · 224K searches

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

## Search terms