---
title: "Trend — games - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/games/trend"
last_updated: "2026-08-06T05:58:59.924Z"
locale: en
meta:
  description: "Niche score 63/100 · $14.2M/yr market · 55.7M searches/yr · $20.77 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $14.2M/yr market · 55.7M searches/yr · $20.77 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — games - Flapen"
---

# **games**

**Launch it**

A $14.2M/yr market growing +9.0% this quarter with returns at 1.7% — clears our launch bar.

Market size 100Growth 36Conversion 15Competition 96Returns 81Price range 39Avg price 89Brand share 94Review moat 21Quality gap 21

**Market size**

**Incredible****$14.2M**

$14.2M/yr · 55.7M searches

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.77**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$4.94–$221.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,534.1**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## Trend