---
title: "Game Set — $390K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/game-set"
last_updated: "2026-08-08T18:12:19.274Z"
locale: en
meta:
description: "Niche score 42/100 · $390K/yr market · 170K searches/yr · $16.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $390K/yr market · 170K searches/yr · $16.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Game Set — $390K/yr Amazon US Niche (2026) - Flapen"
---
# **game set**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 37Conversion 96Competition 0Returns 94Price range 66Avg price 79Brand share 0Review moat 26Quality gap 13
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.52**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.60–$21.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$390K**
$390K/yr · 170K searches
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,934.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, game set is a $390K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **game set market data**
- **Units sold / yr**
- **20K–25K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$330K–$413K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- PlayMonster100%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +9.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 43.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/game-set/trend)
## **Top game set search terms**
- **set game**42K/yr+17.9%15.7% conv. - **set card game**37K/yr+15.4%16.4% conv. - **spanish board games**25K/yr-10.2%0.0% conv. - **game set**16K/yr+8.4%1.5% conv. - **board games in spanish**15K/yr+7.6%0.0% conv. - **set game cards**9K/yr+17.5%16.2% conv. - **set card game original**3K/yr+8.1%23.0% conv. - **sets game**3K/yr+40.5%13.0% conv. - **set board game**2K/yr+14.9%14.1% conv. - **sets card game**2K/yr+14.5%18.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/game-set/search-terms)
## **Top game set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$98K50%$195K75%$293K100%$390K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included**PlayMonster**$11.60**4.8★7,030 rev](https://www.amazon.com/dp/B00000IV34) [2**SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+**PlayMonster**$16.48**4.8★4,305 rev](https://www.amazon.com/dp/B0DKL9SBGB) [3**SET Travel Case Card Games for Kids Matching Game Learning Games 6+**PlayMonster**$21.47**4.8★468 rev](https://www.amazon.com/dp/B0DKNXF6X2)
### **Newest**
by launch date
[**SET Travel Case Card Games for Kids Matching Game Learning Games 6+**PlayMonster**$21.47**468 rev1y ago](https://www.amazon.com/dp/B0DKNXF6X2) [**SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+**PlayMonster**$16.48**4,305 rev1y ago](https://www.amazon.com/dp/B0DKL9SBGB) [**SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included**PlayMonster**$11.60**7,030 rev21y ago](https://www.amazon.com/dp/B00000IV34)
### **Trending**
90-day click momentum
[**SET Travel Case Card Games for Kids Matching Game Learning Games 6+**PlayMonster**$21.47**4.8★**▲ 35%**](https://www.amazon.com/dp/B0DKNXF6X2) [**SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included**PlayMonster**$11.60**4.8★**▲ 14%**](https://www.amazon.com/dp/B00000IV34) [**SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+**PlayMonster**$16.48**4.8★**▼ 46%**](https://www.amazon.com/dp/B0DKL9SBGB)
## **What buyers say about game set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**65%
*“Super fun”*
**Trivia Games**13%
*“Great game for all ages--both fun, fast and challenging”*
**Collectibles**6%
*“Permanent part of my game collection”*
**Ease Of Use**4%
*“Its a simple concept”*
**Instructions/User Manual/Troubleshooting**4%
*“had no trouble playing once they understood the rules”*
**Durability**4%
*“so its durable to the max”*
**Educational-Overall**4%
*“I use it in teaching”*
### **What buyers complain about **
**Quality-Overall**100%
*“Build quality is average”*
### **Top return reasons **
**Size-Overall**19%
**Value For Money**18%
**Product Condition**14%
**Advertised Vs Actual Product**12%
**Gifting Purpose**8%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Quality-Overall**4%
**Storage Capacity**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is game set profitable to sell on Amazon United States?**
- The niche generates $390K/yr across 3 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the game set niche?**
- 1 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in game set?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 1.1%.
- **When does demand for game set peak?**
- Demand peaks in Jul–Aug; the busiest month runs 43.7× the quietest.
- **What does it cost to enter the game set niche?**
- Listings span $11.60–$21.47; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 3,934 reviews — the moat a new listing must climb.
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