---
title: "Game of Thrones Merchandise — $318K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/game-of-thrones-merchandise"
last_updated: "2026-08-08T19:13:54.887Z"
locale: en
meta:
description: "Niche score 56/100 · $318K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $318K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Game of Thrones Merchandise — $318K/yr Amazon US Niche (2026) - Flapen"
---
# **game of thrones merchandise**
**Worth a look**
Shows a sweet-spot price point ($33.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 52Conversion 14Competition 83Returns 87Price range 23Avg price 95Brand share 53Review moat 80Quality gap 23
**Avg price**
**Incredible****$33.07**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****408.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$318K**
$318K/yr · 852K searches
**Growth**
**Good****+23.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$6.23–$369.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, game of thrones merchandise is a $318K/yr Amazon United States market (852K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **game of thrones merchandise market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$413K–$496K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#14,413**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **60%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**204**
**Top-5 brand share**
**73%**
Top 20: 96%
**Top-5 click share**
**32%**
Top 20: 65%
**Open market**
**23%**
- Funko43% - Hyp10% - DREAMY SLEEPWEAR & LINGERIE9% - Popfunk7% - Game of Thrones5% - 4D Build4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/game-of-thrones-merchandise/trend)
## **Top game of thrones merchandise search terms**
- **game of thrones merch**222K/yr-5.9%0.5% conv. - **house of the dragon merch**54K/yr+619.2%0.6% conv. - **house of the dragon funko pop**62K/yr+77.0%1.5% conv. - **game of thrones funko pop**108K/yr-21.7%0.7% conv. - **game of thrones decor**51K/yr+22.3%0.3% conv. - **funko pop game of thrones**47K/yr-18.5%0.5% conv. - **game of thrones gifts**77K/yr-23.3%0.8% conv. - **house of dragon merch**14K/yr+652.6%0.6% conv. - **funko pop house of the dragon**22K/yr+56.3%1.2% conv. - **game of thrones merchandise**45K/yr-21.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/game-of-thrones-merchandise/search-terms)
## **Top game of thrones merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$19K9%$29K12%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hyp Game of Thrones Quotes Juniors/Womens 5 Pack Ankle Socks Size 4-10**Hyp**$16.62**4.7★795 rev](https://www.amazon.com/dp/B079SF1G2L) [2**Dragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)**DREAMY SLEEPWEAR & LINGERIE**$29.90**3.1★4 rev](https://www.amazon.com/dp/B0FJDXNVGQ) [3**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre**Funko**$19.74**4.9★240 rev](https://www.amazon.com/dp/B0D98T6RJJ) [4**Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large**Popfunk**$19.27**4.4★7 rev](https://www.amazon.com/dp/B0FCS2VM5X) [5**Funko POP! TV: House of the Dragon - Rhaenyra Targaryen**Funko**$10.22**4.8★477 rev](https://www.amazon.com/dp/B0CNCZC33Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)**DREAMY SLEEPWEAR & LINGERIE**$29.90**4 rev1y ago](https://www.amazon.com/dp/B0FJDXNVGQ) [**Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large**Popfunk**$19.27**7 rev1y ago](https://www.amazon.com/dp/B0FCS2VM5X) [**Popfunk Game of Thrones The North Remembers Stark Unisex T-Shirt Black L**Popfunk**$19.66**8 rev1y ago](https://www.amazon.com/dp/B0FCRTKKRX) [**Funko TV: GOT - Prince Daemon with Helmet - House of The Dragon Exclusive Pop Vinyl Figure 11**Funko**$25.16**52 rev1y ago](https://www.amazon.com/dp/B0CND1CZZB) [**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre**Funko**$19.74**240 rev1y ago](https://www.amazon.com/dp/B0D98T6RJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)**DREAMY SLEEPWEAR & LINGERIE**$29.90**3.1★**▲ 196%**](https://www.amazon.com/dp/B0FJDXNVGQ) [**Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large**Popfunk**$19.27**4.4★**▲ 193%**](https://www.amazon.com/dp/B0FCS2VM5X) [**Popfunk Game of Thrones The North Remembers Stark Unisex T-Shirt Black L**Popfunk**$19.66**4.8★**▲ 189%**](https://www.amazon.com/dp/B0FCRTKKRX) [**House of The Dragon Iconic Epic Dragons Collage Chest Logo T-Shirt**House Of the Dragon**$19.01**4.3★**▲ 131%**](https://www.amazon.com/dp/B0DHWD1GZ3) [**4D Build House of the Dragon Caraxes Dragon 3D Model Kit Game of Thrones Collectibles & Desk Dcor Adult Puzzle Building Toys 101 Pcs 3D Puzzles Gift Ideas for Ages 12 & Up**4D Build**$7.81**4.6★**▲ 101%**](https://www.amazon.com/dp/B0CSDXWTF3)
**~~View all trending →~~**
## **What buyers say about game of thrones merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“They seem well made”*
**Collectibles**15%
*“It's a nice collectable”*
**Value For Money**14%
*“For the price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Design-Overall**6%
*“the detail soo stunning”*
**Gifting Purpose**5%
*“It was a gift”*
**Size-Overall**4%
*“was the perfect size”*
**Color**3%
*“vibrant colors that stand out”*
**Print Quality**2%
*“Love it great print quality and very comfy”*
**Assembly/Installation**2%
*“Easy to build”*
### **What buyers complain about **
**Size-Overall**15%
*“it is unable to fit me at my current size”*
**Quality-Overall**10%
*“Disappointed in the lack of quality control”*
**Value For Money**8%
*“For $10 though couldnt justify it”*
**Durability**6%
*“The pieces fall, bend, and snap off and break easily”*
**Material Quality**6%
*“only that the material is somewhat fragile for the high price”*
**Trivia Games**6%
*“some flimsy trivia cards”*
**Print Quality**4%
*“However, the most egregious part of the experience was the multiple misprinted cards in which the wrong answers were printed on the back”*
**Advertised Vs Actual Product**4%
*“Very misleading”*
**Assembly/Installation**4%
*“I didn't assemble it”*
**Design-Overall**3%
*“an uncommon design”*
### **Top return reasons **
**Size-Overall**35%
**Quality-Overall**8%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Material Quality**3%
**Product Condition**3%
**Durability**3%
**Wrist Fit**3%
**Metal Authenticity**2%
## **Common questions**
- **Is game of thrones merchandise profitable to sell on Amazon United States?**
- The niche generates $318K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the game of thrones merchandise niche?**
- 27 brands and 204 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in game of thrones merchandise?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
- **When does demand for game of thrones merchandise peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the game of thrones merchandise niche?**
- Listings span $6.23–$369.32; the average listing price is $33.07 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.
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