---
title: "Search terms — gambit - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gambit/search-terms"
last_updated: "2026-08-08T19:10:19.460Z"
locale: en
meta:
  description: "Niche score 47/100 · $104K/yr market · 337K searches/yr · $26.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $104K/yr market · 337K searches/yr · $26.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — gambit - Flapen"
---

# **gambit**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 44Conversion 15Competition 81Returns 81Price range 70Avg price 95Brand share 13Review moat 75Quality gap 16

**Avg price**

**Incredible****$26.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****513.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$7.69–$129.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$104K**

$104K/yr · 337K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Search terms