---
title: "Gambit — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gambit"
last_updated: "2026-08-08T18:11:52.007Z"
locale: en
meta:
description: "Niche score 47/100 · $104K/yr market · 337K searches/yr · $26.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $104K/yr market · 337K searches/yr · $26.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gambit — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **gambit**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 44Conversion 15Competition 81Returns 81Price range 70Avg price 95Brand share 13Review moat 75Quality gap 16
**Avg price**
**Incredible****$26.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****513.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.69–$129.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$104K**
$104K/yr · 337K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gambit is a $104K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gambit market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,847**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**262**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**4%**
- Funko79% - Marvel9% - Medicom4% - Generic2% - Epic Collectibles1% - POP1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/gambit/trend)
## **Top gambit search terms**
- **gambit**107K/yr+16.7%0.4% conv. - **xmen funko pop**43K/yr+9.8%0.7% conv. - **gambit funko pop**32K/yr-14.6%2.9% conv. - **xmen 97 funko pop**12K/yr+105.0%2.1% conv. - **x-men funko pop**15K/yr+21.5%0.7% conv. - **x men 97 funko pop**10K/yr+96.4%1.4% conv. - **x men funko pops**15K/yr+14.0%0.6% conv. - **funko pop xmen**17K/yr-1.4%1.1% conv. - **gambit xmen**16K/yr+2.8%0.4% conv. - **xmen funko**9K/yr+18.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/gambit/search-terms)
## **Top gambit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Marvel: Deadpool & Wolverine - Gambit**Funko**$14.09**4.8★881 rev](https://www.amazon.com/dp/B0D4B6NNXX) [2**Funko Pop! Vinyl Figure X-Men 97 Gambit Genosha Battle #1540 Entertainment Earth Exclusive 4.75 Inch Window Box**Funko**$18.08**4.9★46 rev](https://www.amazon.com/dp/B0FH1D5B27) [3**Funko POP! Marvel: X-Men 97 - Nightcrawler**Funko**$14.67**4.9★159 rev](https://www.amazon.com/dp/B0DP79CGJN) [4**Funko POP! Marvel: X-Men 97 - Magneto**Funko**$9.51**4.8★102 rev](https://www.amazon.com/dp/B0DP7BB9CL) [5**Funko Pop! Marvel: X-Men 97 - Gambit with Beignets (2025 Summer Convention Limited Edition) #1505**Funko**$27.30**4.9★13 rev](https://www.amazon.com/dp/B0FS816G8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Marvel: X-Men 97 - Storm**Funko**$15.65**13 rev4mo ago](https://www.amazon.com/dp/B08HH7NXR5) [**Funko POP! Marvel: X-Men 97 - Apocalypse**Funko**$17.28**6 rev4mo ago](https://www.amazon.com/dp/B0FPMWDB8Q) [**Funko Pop! Marvel: X-Men 97 - Professor X (X-Corp) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display**Funko**$15.58**2 rev4mo ago](https://www.amazon.com/dp/B0FPMWVMF8) [**Funko Pop! Marvel: X-Men 97 - Cable - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display**Funko**$16.95**7 rev4mo ago](https://www.amazon.com/dp/B0FPNMTL3J) [**Funko POP! Marvel: X-Men 97 - En Sabah Nur**Funko**$15.96**4 rev4mo ago](https://www.amazon.com/dp/B08HJ741G7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Marvel: X-Men 97 - Storm**Funko**$15.65**5.0★**▲ 250%**](https://www.amazon.com/dp/B08HH7NXR5) [**Funko POP! Marvel: X-Men 97 - En Sabah Nur**Funko**$15.96**4.3★**▲ 203%**](https://www.amazon.com/dp/B08HJ741G7) [**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**4.7★**▲ 202%**](https://www.amazon.com/dp/B0FS556J8J) [**Funko POP! Marvel: X-Men 97 - Apocalypse**Funko**$17.28**4.8★**▲ 188%**](https://www.amazon.com/dp/B0FPMWDB8Q) [**Gambit Charged Ace of Spades LED Plaque Handmade Illuminated Wall & Desk Decor Gambit Costume & Cosplay Display Art**Generic**$34.77**5.0★**▲ 187%**](https://www.amazon.com/dp/B0GTYSKQLM)
**~~View all trending →~~**
## **What buyers say about gambit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**24%
*“Great addition for my brother's collection”*
**Quality-Overall**14%
*“Quality blind box”*
**Advertised Vs Actual Product**13%
*“Exactly as Pictured”*
**Value For Money**12%
*“Good deal”*
**Size-Overall**8%
*“Fits perfect”*
**Gifting Purpose**4%
*“Present”*
**Fun/Entertainment Experience**3%
*“Fun Figure”*
**Design-Overall**2%
*“Love the design”*
**Color**2%
*“the colors are clean”*
**Material Quality**2%
*“Made of good quality plastic”*
### **What buyers complain about **
**Size-Overall**17%
*“Super small”*
**Balance/Stability**8%
*“Unbalanced”*
**Paint Quality**8%
*“paint started to chip right around the crotch area”*
**Value For Money**8%
*“Got exactly what I ordered best part got it on sale the next day the price jump up to 40 dollars”*
**Durability**6%
*“broke off inside of the card piece”*
**Quality-Overall**4%
*“The quality is not good”*
**Advertised Vs Actual Product**4%
*“Description not accurate”*
**Defective Material/Parts**4%
*“probably a manufacturing defect”*
**Shrinkage Resistance**3%
*“shrunk”*
**Drying Time**3%
*“I shouldn't have put it in the dryer”*
### **Top return reasons **
**Value For Money**25%
**Defective Material/Parts**17%
**Advertised Vs Actual Product**13%
**Size-Overall**9%
**Product Condition**5%
**Display-Overall**5%
**Drop/Impact Protection**5%
**Functionality-Overall**2%
**Quality-Overall**2%
**Paint Quality**2%
## **Common questions**
- **Is gambit profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 46 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the gambit niche?**
- 11 brands and 262 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in gambit?**
- Top complaints mined from reviews: Size-Overall, Balance/Stability, Paint Quality. The return rate is 1.7%.
- **When does demand for gambit peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the gambit niche?**
- Listings span $7.69–$129.07; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.
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