---
title: "Gambit Action Figure — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gambit-action-figure"
last_updated: "2026-08-08T17:20:34.926Z"
locale: en
meta:
description: "Niche score 41/100 · $113K/yr market · 392K searches/yr · $51.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $113K/yr market · 392K searches/yr · $51.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gambit Action Figure — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **gambit action figure**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 27Growth 28Conversion 7Competition 76Returns 66Price range 31Avg price 93Brand share 15Review moat 89Quality gap 19
**Avg price**
**Great****$51.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****227.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$14.09–$284.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$113K**
$113K/yr · 392K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gambit action figure is a $113K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gambit action figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$155K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4,497**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**527**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 73%
**Open market**
**4%**
- McFarlane Toys44% - Marvel34% - Medicom12% - Funko3% - Kaiyodo2% - Diamond Select Toys2% - Open — no brand owns it (5 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — +2.4% search growth over the last 90 days.
12K8KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/gambit-action-figure/trend)
## **Top gambit action figure search terms**
- **gambit action figure**70K/yr+14.4%0.4% conv. - **mcfarlane marvel**63K/yr+9.9%0.4% conv. - **marvel statue**62K/yr+9.4%0.1% conv. - **marvel legends gambit**28K/yr+11.9%0.5% conv. - **marvel statues**33K/yr-10.6%0.4% conv. - **mcfarlane statue**28K/yr-14.2%0.1% conv. - **mcfarlane marvel statues**27K/yr-30.1%0.3% conv. - **gambit figure**18K/yr-8.1%0.5% conv. - **mcfarlane toys marvel**17K/yr+10.2%0.4% conv. - **marvel mcfarlane**11K/yr-1.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/gambit-action-figure/search-terms)
## **Top gambit action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**4.7★21 rev](https://www.amazon.com/dp/B0FS556J8J) [2**Marvel Legends Series Gambit X-Men Comics Collectible 6-Inch Scale Action Figure**Marvel**$24.07**4.7★366 rev](https://www.amazon.com/dp/B0D951PBYW) [3**Marvel Legends Retro Vintage Collection 6 Figure Spider-Man & X-Men (X Men Gambit)**Marvel**$73.31**4.8★10 rev](https://www.amazon.com/dp/B0BLXS1GR7) [4**Marvel Legends Series Gambit X-Men 97 Collectible 6-Inch Action Figures**Marvel**$30.61**4.9★1,034 rev](https://www.amazon.com/dp/B0BDHJ2CMH) [5**Hasbro Marvel Legends Series 6 Collectible Action Figure Gambit Toy (X-Men Collection)**Marvel**$59.18**4.8★1,494 rev](https://www.amazon.com/dp/B07FQ9HQ9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys- Marvel Spider-Man (Spider-Man #6) 1:10th Scale Collectible with Scene**McFarlane Toys**$21.00**28 rev6mo ago](https://www.amazon.com/dp/B0FT8ZN1M5) [**McFarlane Toys- Marvel The Lizard 1:10th Scale Collectible with Scene (Spider-Man #2)**McFarlane Toys**$26.17**23 rev6mo ago](https://www.amazon.com/dp/B0FT8XRCB5) [**McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible**McFarlane Toys**$53.47**52 rev8mo ago](https://www.amazon.com/dp/B0FT8VTDZP) [**McFarlane Toys- Marvel Rivals The Hulk 1:6th Scale Collectible (Green or Gray Variant)**McFarlane Toys**$54.18**99 rev8mo ago](https://www.amazon.com/dp/B0FT8XJDK9) [**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**21 rev10mo ago](https://www.amazon.com/dp/B0FS556J8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$129.07**4.7★**▲ 225%**](https://www.amazon.com/dp/B0FS556J8J) [**McFarlane Toys- Marvel Spider-Man (Spider-Man #6) 1:10th Scale Collectible with Scene**McFarlane Toys**$21.00**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FT8ZN1M5) [**Marvel Legends Retro Vintage Collection 6 Figure Spider-Man & X-Men (X Men Gambit)**Marvel**$73.31**4.8★**▲ 124%**](https://www.amazon.com/dp/B0BLXS1GR7) [**McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible**McFarlane Toys**$53.47**5.0★**▲ 101%**](https://www.amazon.com/dp/B0FT8VTDZP) [**McFarlane Toys- Marvel The Lizard 1:10th Scale Collectible with Scene (Spider-Man #2)**McFarlane Toys**$26.17**4.8★**▲ 100%**](https://www.amazon.com/dp/B0FT8XRCB5)
**~~View all trending →~~**
## **What buyers say about gambit action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**24%
*“Great collectible”*
**Value For Money**13%
*“Well worth it”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**8%
*“As described”*
**Design-Overall**7%
*“Love the design”*
**Gifting Purpose**5%
*“Great gift”*
**Display-Overall**4%
*“Very nice display piece”*
**Size-Overall**3%
*“Good size”*
**Strength**3%
*“Figure is very solid and poseable”*
**Color**3%
*“the colors look good”*
### **What buyers complain about **
**Color**15%
*“wrong colour”*
**Size-Overall**8%
*“Larger than I expected”*
**Advertised Vs Actual Product**8%
*“was false advertised to me as far as Im concerned”*
**Value For Money**7%
*“overpriced for what it is”*
**Durability**5%
*“Within 3 days the hand holding the bigger gun bent completely downward and fell off”*
**Functionality-Overall**3%
*“Doesnt work”*
**Charging**3%
*“Might need to be charged more often if used as a night light”*
**Strength**3%
*“Flimsy cardboard”*
**Material Quality**3%
*“A Hulking Piece of Cheap Hollow Plastic”*
**Quality-Overall**3%
*“Poor quality”*
### **Top return reasons **
**Value For Money**34%
**Defective Material/Parts**12%
**Color**12%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Functionality-Overall**3%
**Product Condition**2%
**Brightness/Shine/Glow**2%
**Quality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is gambit action figure profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 50 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the gambit action figure niche?**
- 11 brands and 527 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gambit action figure?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- **What does it cost to enter the gambit action figure niche?**
- Listings span $14.09–$284.00; the average listing price is $51.59 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.
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