---
title: "Fullmetal Alchemist Figure — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/fullmetal-alchemist-figure"
last_updated: "2026-08-08T19:13:15.790Z"
locale: en
meta:
description: "Niche score 41/100 · $60K/yr market · 157K searches/yr · $53.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $60K/yr market · 157K searches/yr · $53.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fullmetal Alchemist Figure — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **fullmetal alchemist figure**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 9Competition 76Returns 92Price range 27Avg price 92Brand share 22Review moat 77Quality gap 21
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****466.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Okay****$6.73–$319.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 157K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fullmetal alchemist figure is a $60K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fullmetal alchemist figure market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#10,503**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **14%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**187**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**7%**
- Funko53% - Good Smile Company18% - The Loyal Subjects10% - Furyu7% - threezero store4% - Ichibansho Figure2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/fullmetal-alchemist-figure/trend)
## **Top fullmetal alchemist figure search terms**
- **fullmetal alchemist figure**33K/yr-16.9%0.2% conv. - **full metal alchemist figures**30K/yr+31.0%0.3% conv. - **full metal alchemist funko pop**25K/yr-11.8%1.8% conv. - **fullmetal alchemist funko pop**18K/yr-11.1%1.4% conv. - **edward elric figure**11K/yr-15.2%0.2% conv. - **edward elric**11K/yr-8.6%0.7% conv. - **full metal alchemist figure**8K/yr-11.0%0.4% conv. - **alphonse elric**6K/yr-20.3%0.7% conv. - **funko pop full metal alchemist**6K/yr-26.8%3.2% conv. - **edward elric funko pop**4K/yr-2.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/fullmetal-alchemist-figure/search-terms)
## **Top fullmetal alchemist figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Animation: Full Metal Alchemist: Brotherhood - Edward Elric with Possiblity of Chase (Styles May Vary)**Funko**$13.56**4.8★1,693 rev](https://www.amazon.com/dp/B09315VCY3) [2**The Loyal Subjects BST AXN Fullmetal Alcemist Alphonse Elric 5 Action Figure**The Loyal Subjects**$23.06**4.5★1,064 rev](https://www.amazon.com/dp/B08KGDR458) [3**Furyu Fullmetal Alchemist: Edward Elric Special Figure**Furyu**$96.01**4.7★510 rev](https://www.amazon.com/dp/B075SCFXQV) [4**Funko Pop Animation: Full Metal Alchemist - Ed (Styles May Vary) Collectible Figure Multicolor**Funko**$15.86**4.8★4,326 rev](https://www.amazon.com/dp/B07DFCXD1H) [5**Funko POP Animation: Full Metal Alchemistfull Metal Alchemist- Alphonse Collectible Figure Multicolor - 30695 Standard**Funko**$58.48**4.9★3,195 rev](https://www.amazon.com/dp/B07DFDFZ72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOOD SMILE COMPANY POP UP PARADE ALCHEMIST ALCHEMIST ALPHONES ELRIC Non-scale Plastic Painted Finished Product Resalable**Good Smile Company**$78.71**0 rev6mo ago](https://www.amazon.com/dp/B0GGZNW26X) [**Funko Pop! Animation: Fullmetal Alchemist Brotherhood - Father #1585 (GITD)**Funko**$27.18**0 rev7mo ago](https://www.amazon.com/dp/B0G768RWTX) [**Good Smile Company POP UP Parade Fullmetal Alchemist Show Tacker & NINAKIMERA Non-Scale Plastic Painted Finished Product**Good Smile Company**$85.16**3 rev1y ago](https://www.amazon.com/dp/B0F2FJ4VVF) [**Fullmetal Alchemist: Brotherhood Lust Pop Up Parade PVC Figure**Good Smile Company**$56.81**2 rev1y ago](https://www.amazon.com/dp/B0DNJTM1QC) [**Ichibansho Figure - Full Metal Alchemist - Father (Fullmetal Alchemist) Bandai Spirits Masterlise Collectible Statue**Ichibansho Figure**$36.04**37 rev1y ago](https://www.amazon.com/dp/B0DDD1LWFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOOD SMILE COMPANY POP UP PARADE ALCHEMIST ALCHEMIST ALPHONES ELRIC Non-scale Plastic Painted Finished Product Resalable**Good Smile Company**$78.71**0.0★**▲ 365%**](https://www.amazon.com/dp/B0GGZNW26X) [**Great Eastern Entertainment FMA Brotherhood Ed Al Kitty PVC Keychain**Great Eastern Entertainment**$13.28**4.7★**▲ 268%**](https://www.amazon.com/dp/B003MOZXTY) [**Good Smile Company Fullmetal Alchemist: Edward Elric Nendoroid Multicolor**Good Smile Company**$84.77**4.4★**▲ 141%**](https://www.amazon.com/dp/B07Y24DK3F) [**Funko Pop! Animation: Fullmetal Alchemist Brotherhood - Father #1585 (GITD)**Funko**$27.18**0.0★**▲ 132%**](https://www.amazon.com/dp/B0G768RWTX) [**Good Smile Company POP UP Parade Fullmetal Alchemist Show Tacker & NINAKIMERA Non-Scale Plastic Painted Finished Product**Good Smile Company**$85.16**5.0★**▲ 109%**](https://www.amazon.com/dp/B0F2FJ4VVF)
**~~View all trending →~~**
## **What buyers say about fullmetal alchemist figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The figure is high quality, and the appearance is in mint condition, as described”*
**Value For Money**25%
*“Great value for the price”*
**Collectibles**8%
*“Probably the best I have in my collection”*
**Advertised Vs Actual Product**6%
*“Looks accurate to the picture”*
**Accuracy-Overall**6%
*“Close to accurate”*
### **What buyers complain about **
**Size-Overall**22%
*“Base Doesn't Fit”*
**Ease Of Use**17%
*“Felt bad taking it out to put with my other”*
**Advertised Vs Actual Product**11%
*“Looks accurate to the picture, however base does NOT fit with the figure”*
**Functionality-Overall**11%
*“it doesn't work”*
### **Top return reasons **
**Quality-Overall**20%
**Advertised Vs Actual Product**15%
**Functionality-Overall**13%
**Value For Money**10%
**Adhesion/Stickiness**10%
**Product Condition**7%
**Color**5%
**Material Quality**5%
**Size-Overall**5%
**Display-Overall**3%
## **Common questions**
- **Is fullmetal alchemist figure profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 43 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the fullmetal alchemist figure niche?**
- 11 brands and 187 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in fullmetal alchemist figure?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for fullmetal alchemist figure peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fullmetal alchemist figure niche?**
- Listings span $6.73–$319.13; the average listing price is $53.91 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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