---
title: "Frozen Figurines — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/frozen-figurines"
last_updated: "2026-08-08T17:20:21.045Z"
locale: en
meta:
description: "Niche score 45/100 · $131K/yr market · 185K searches/yr · $22.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $131K/yr market · 185K searches/yr · $22.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frozen Figurines — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **frozen figurines**
**Skip it**
Soft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 12Conversion 40Competition 47Returns 75Price range 79Avg price 93Brand share 42Review moat 57Quality gap 42
**Avg price**
**Great****$22.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.63–$48.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,211.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$131K**
$131K/yr · 185K searches
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frozen figurines is a $131K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen figurines market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#712**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**15%**
- Mattel26% - Slinsmei22% - Disney Store12% - SwimWays12% - DJOIN7% - GALLIA5% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
25K15KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/frozen-figurines/trend)
## **Top frozen figurines search terms**
- **frozen figurines**64K/yr-27.2%2.7% conv. - **elsa figurine**19K/yr-15.0%2.8% conv. - **frozen characters**19K/yr-7.0%1.8% conv. - **frozen figures**19K/yr-17.8%2.4% conv. - **frozen characters figures set**21K/yr-53.8%3.3% conv. - **mini elsa doll**6K/yr-5.7%1.2% conv. - **small elsa doll**6K/yr-7.3%1.3% conv. - **elsa figure**5K/yr-2.5%1.9% conv. - **frozen action figures**7K/yr-16.2%2.2% conv. - **frozen mini figurines**5K/yr-35.0%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/frozen-figurines/search-terms)
## **Top frozen figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$13K15%$20K20%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Slinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans**Slinsmei**$16.15**3.8★28 rev](https://www.amazon.com/dp/B0GXB44LPD) [2**Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls**Mattel**$20.83**4.6★212 rev](https://www.amazon.com/dp/B0FGF5YR9M) [3**SwimWays Disney Frozen 2 Dive Characters 3-Pack of Pool Toys for Ages 5+**SwimWays**$14.80**4.7★1,354 rev](https://www.amazon.com/dp/B081W8ZGWR) [4**9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor**DJOIN**$29.51**4.8★6 rev](https://www.amazon.com/dp/B0GY4W9X96) [5**Mattel Disney Frozen Toys Ice Reveal Small Doll Set with 1 Doll Squishy Ice Gel & 6 Surprises Including Friend Figure & Play Pieces (Dolls May Vary)**Mattel**$6.63**4.3★415 rev](https://www.amazon.com/dp/B0CRFVS7S7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frozen cake topper Figures Set 6Pcs Frozen cake decorations for Frozen party supplier birthday**Slinsmei**$9.84**31 rev2mo ago](https://www.amazon.com/dp/B0H2PXVF55) [**9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor**DJOIN**$29.51**6 rev3mo ago](https://www.amazon.com/dp/B0GY4W9X96) [**Slinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans**Slinsmei**$16.15**28 rev3mo ago](https://www.amazon.com/dp/B0GXB44LPD) [**Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls**Mattel**$20.83**212 rev9mo ago](https://www.amazon.com/dp/B0FGF5YR9M) [**Mattel Disney Frozen Elsa ICY Animal Hideaway Doll & Playset**Mattel**$15.96**61 rev9mo ago](https://www.amazon.com/dp/B0FGDZYHDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Slinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans**Slinsmei**$16.15**3.8★**▲ 314%**](https://www.amazon.com/dp/B0GXB44LPD) [**Frozen cake topper Figures Set 6Pcs Frozen cake decorations for Frozen party supplier birthday**Slinsmei**$9.84**3.8★**▲ 313%**](https://www.amazon.com/dp/B0H2PXVF55) [**9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor**DJOIN**$29.51**4.8★**▲ 313%**](https://www.amazon.com/dp/B0GY4W9X96) [**Disney Frozen Deluxe Figure Play Set 9-Pc.**Disney Store**$46.99**0.0★**▲ 207%**](https://www.amazon.com/dp/B0DFZT5BD2) [![Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set [Amazon Exclusive]](https://m.media-amazon.com/images/I/410HRRMmBnL.jpg)**Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set \[Amazon Exclusive\]**JAKKS Pacific**$29.00**4.9★**▲ 156%**](https://www.amazon.com/dp/B07KXV22BM)
**~~View all trending →~~**
## **What buyers say about frozen figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“Fun”*
**Quality-Overall**13%
*“Great toy and great quality”*
**Size-Overall**12%
*“Good size”*
**Gifting Purpose**12%
*“Gift”*
**Value For Money**8%
*“Great price”*
**Advertised Vs Actual Product**7%
*“Just as they are advertised”*
**Durability**5%
*“Durable, great quality”*
**Color**3%
*“The colors are pretty accurate”*
**Collectibles**2%
*“This doll was a great addition to her doll collection”*
**Strength**2%
*“The figures feel sturdy and play-worthy, not flimsy, so they hold up well for everyday play”*
### **What buyers complain about **
**Size-Overall**18%
*“Shorted almost half of what I was supposed to get”*
**Quality-Overall**17%
*“I would have expected higher quality”*
**Value For Money**9%
*“A bit pricey”*
**Advertised Vs Actual Product**8%
*“Look nothing like the picture”*
**Material Quality**3%
*“The materials felt cheap”*
**Strength**3%
*“Flimsy, bendy material”*
**Choking**3%
*“definitely a choking hazard for little ones”*
**Hard Feel**3%
*“They're a little hard”*
**Assembly/Installation**2%
*“Had to really push them into the cake to get them to stand upright”*
**Shape/Style**2%
*“Doesnt look at all like the characters”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**15%
**Value For Money**14%
**Quality-Overall**10%
**Defective Material/Parts**5%
**Functionality-Overall**3%
**Gifting Purpose**2%
**Product Condition**2%
**Material Quality**2%
**Color**1%
## **Common questions**
- **Is frozen figurines profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the frozen figurines niche?**
- 12 brands and 114 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in frozen figurines?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
- **When does demand for frozen figurines peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the frozen figurines niche?**
- Listings span $6.63–$48.25; the average listing price is $22.21 (sweet spot $15–$100). The average incumbent carries 1,211 reviews — the moat a new listing must climb.
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