---
title: "Frozen Crafts — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/frozen-crafts"
last_updated: "2026-08-08T18:13:08.921Z"
locale: en
meta:
description: "Niche score 39/100 · $190K/yr market · 170K searches/yr · $10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $190K/yr market · 170K searches/yr · $10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frozen Crafts — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **frozen crafts**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 14Conversion 90Competition 19Returns 91Price range 53Avg price 36Brand share 9Review moat 37Quality gap 27
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.27–$27.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$190K**
$190K/yr · 170K searches
**Review moat**
**Okay****2,803.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frozen crafts is a $190K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen crafts market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$155K–$207K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**59**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Bendon54% - Disney22% - Crayola13% - Kidcraft5% - Tara Toys4% - Skillmatics2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -21.6% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/frozen-crafts/trend)
## **Top frozen crafts search terms**
- **frozen coloring book**67K/yr-26.7%8.7% conv. - **elsa coloring book**17K/yr-6.4%8.5% conv. - **frozen crafts**15K/yr-14.8%1.4% conv. - **frozen coloring books for girls 3-5**16K/yr-21.7%11.7% conv. - **frozen activity book**12K/yr-32.6%2.4% conv. - **frozen coloring book ages 2-4**9K/yr-34.8%9.5% conv. - **frozen arts and crafts**9K/yr+1.3%2.1% conv. - **frozen craft**8K/yr-8.2%1.8% conv. - **frozen coloring**7K/yr-24.9%5.1% conv. - **frozen coloring books**4K/yr+29.2%5.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/frozen-crafts/search-terms)
## **Top frozen crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bendon Frozen Coloring and Activity Book (Coloring Book)**Bendon**$7.04**4.7★1,131 rev](https://www.amazon.com/dp/B07VZ15372) [2**Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers**Bendon**$4.27**4.6★376 rev](https://www.amazon.com/dp/B08YP4YM9B) [3**Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts**Crayola**$7.66**4.8★18,208 rev](https://www.amazon.com/dp/B07N3GGLQZ) [4**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**4.5★38 rev](https://www.amazon.com/dp/B0BYK7V1H6) [5**Disney Frozen Coloring Book Set With Frozen Stickers With Frozen Coloring Book Frozen Sticker Set 3-D Puffy Sticker Sheet and More**Disney**$12.00**4.7★837 rev](https://www.amazon.com/dp/B07S6PZPNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8**ZHOC**$6.95**79 rev4mo ago](https://www.amazon.com/dp/B0GS16JXRP) [**Skillmatics Foil Fun Disney Frozen Mess-Free Art for Kids**Skillmatics**$27.31**74 rev1y ago](https://www.amazon.com/dp/B0F2J1TYRD) [**Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess**Kidcraft**$6.27**1,313 rev2y ago](https://www.amazon.com/dp/B0D1VFQXMS) [**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**38 rev3y ago](https://www.amazon.com/dp/B0BYK7V1H6) [**Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers**Bendon**$4.27**376 rev5y ago](https://www.amazon.com/dp/B08YP4YM9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8**ZHOC**$6.95**4.4★**▲ 452%**](https://www.amazon.com/dp/B0GS16JXRP) [**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**4.5★**▲ 45%**](https://www.amazon.com/dp/B0BYK7V1H6) [**Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts**Crayola**$7.66**4.8★**▲ 34%**](https://www.amazon.com/dp/B07N3GGLQZ) [**Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess**Kidcraft**$6.27**4.6★**▲ 33%**](https://www.amazon.com/dp/B0D1VFQXMS) [**Disney Frozen Activity Tote Ultimate Princess Adventure Bag with Coloring Books Stickers Crayons & Games Travel-Friendly Art Set for Girls Ages 3+ Great Gift for Creative Play**Tara Toys**$22.67**4.7★**▲ 18%**](https://www.amazon.com/dp/B07SW77R72)
**~~View all trending →~~**
## **What buyers say about frozen crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“the colors are vibrant”*
**Fun/Entertainment Experience**19%
*“good product to keep the little ones entertained”*
**Gifting Purpose**8%
*“Cute gift”*
**Size-Overall**8%
*“It is the perfect size”*
**Mess Free**6%
*“Its truly mess free”*
**Value For Money**5%
*“Good value for the money”*
**Ease Of Cleaning**5%
*“Clean up is easy”*
**Ease Of Use**4%
*“easy to use”*
**Quality-Overall**3%
*“Great quality”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Value For Money**14%
*“Not worth”*
**Ease Of Use**11%
*“extremely difficult to open”*
**Size-Overall**11%
*“Tiny”*
**Leak-Proof**7%
*“Leaks”*
**Paper Quality**7%
*“Very poor quality paper”*
**Thickness**7%
*“The paper isnt the thickest”*
**Functionality-Overall**5%
*“Do not work well”*
**Adhesion/Stickiness**5%
*“others they wont stick in places”*
**Color**4%
*“Also they never include all the colors you need or enough of the common colors”*
**Advertised Vs Actual Product**4%
*“Untruthful”*
### **Top return reasons **
**Size-Overall**31%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Color**9%
**Quality-Overall**7%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Gifting Purpose**4%
**Adhesion/Stickiness**2%
**Ease Of Use**1%
## **Common questions**
- **Is frozen crafts profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the frozen crafts niche?**
- 7 brands and 59 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in frozen crafts?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 1.2%.
- **When does demand for frozen crafts peak?**
- Demand peaks in Feb–Mar; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the frozen crafts niche?**
- Listings span $4.27–$27.31; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.
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