---
title: "Frozen Coloring Book — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/frozen-coloring-book"
last_updated: "2026-08-08T16:33:27.940Z"
locale: en
meta:
description: "Niche score 32/100 · $113K/yr market · 138K searches/yr · $7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $113K/yr market · 138K searches/yr · $7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frozen Coloring Book — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **frozen coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 13Conversion 94Competition 13Returns 92Price range 0Avg price 20Brand share 0Review moat 39Quality gap 25
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,602.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$113K**
$113K/yr · 138K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.05**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.27–$12.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, frozen coloring book is a $113K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen coloring book market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Bendon58% - Disney24% - Crayola13% - Kidcraft3% - ZHOC2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/frozen-coloring-book/trend)
## **Top frozen coloring book search terms**
- **frozen coloring book**67K/yr-26.7%8.7% conv. - **elsa coloring book**17K/yr-6.4%8.5% conv. - **frozen coloring books for girls 3-5**16K/yr-21.7%11.2% conv. - **frozen activity book**12K/yr-32.6%2.3% conv. - **frozen coloring book ages 2-4**9K/yr-34.8%9.5% conv. - **frozen coloring**7K/yr-24.9%5.0% conv. - **frozen coloring books**4K/yr+29.2%5.8% conv. - **elsa coloring books for girls 3-5**5K/yr-39.7%14.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/frozen-coloring-book/search-terms)
## **Top frozen coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bendon Frozen Coloring and Activity Book (Coloring Book)**Bendon**$7.04**4.7★1,131 rev](https://www.amazon.com/dp/B07VZ15372) [2**Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers**Bendon**$4.27**4.6★376 rev](https://www.amazon.com/dp/B08YP4YM9B) [3**Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts**Crayola**$7.66**4.8★18,208 rev](https://www.amazon.com/dp/B07N3GGLQZ) [4**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**4.5★38 rev](https://www.amazon.com/dp/B0BYK7V1H6) [5**Disney Frozen Coloring Book Set With Frozen Stickers With Frozen Coloring Book Frozen Sticker Set 3-D Puffy Sticker Sheet and More**Disney**$12.00**4.7★837 rev](https://www.amazon.com/dp/B07S6PZPNK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8**ZHOC**$6.95**79 rev4mo ago](https://www.amazon.com/dp/B0GS16JXRP) [**Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess**Kidcraft**$6.27**1,313 rev2y ago](https://www.amazon.com/dp/B0D1VFQXMS) [**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**38 rev3y ago](https://www.amazon.com/dp/B0BYK7V1H6) [**Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers**Bendon**$4.27**376 rev5y ago](https://www.amazon.com/dp/B08YP4YM9B) [**Coloring Book Disney Frozen 2 Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers**Disney**$4.82**590 rev6y ago](https://www.amazon.com/dp/B08DKH6462)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8**ZHOC**$6.95**4.4★**▲ 444%**](https://www.amazon.com/dp/B0GS16JXRP) [**Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character**Disney**$5.86**4.5★**▲ 44%**](https://www.amazon.com/dp/B0BYK7V1H6) [**Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts**Crayola**$7.66**4.8★**▲ 32%**](https://www.amazon.com/dp/B07N3GGLQZ) [**Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess**Kidcraft**$6.27**4.6★**▲ 24%**](https://www.amazon.com/dp/B0D1VFQXMS) [**Disney Frozen 2 Elsa and Olaf 48-Page Color and Trace Activity Book Bendon 46038**Disney**$5.67**4.6★**▲ 16%**](https://www.amazon.com/dp/1505067685)
**~~View all trending →~~**
## **What buyers say about frozen coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“the colors are vibrant”*
**Fun/Entertainment Experience**18%
*“good product to keep the little ones entertained”*
**Size-Overall**9%
*“It is the perfect size”*
**Mess Free**7%
*“Its truly mess free”*
**Value For Money**6%
*“Good value for the money”*
**Ease Of Cleaning**6%
*“Clean up is easy”*
**Ease Of Use**4%
*“easy to use”*
**Quality-Overall**3%
*“Great quality”*
**Gifting Purpose**3%
*“Excellent gift for Anyone”*
**Developmental Needs**2%
*“Awesome for kids”*
### **What buyers complain about **
**Size-Overall**15%
*“Tiny”*
**Ease Of Use**15%
*“extremely difficult to open”*
**Thickness**10%
*“The paper isnt the thickest”*
**Paper Quality**10%
*“Very poor quality paper”*
**Leak-Proof**10%
*“Leaks”*
**Value For Money**8%
*“Not worth”*
**Advertised Vs Actual Product**5%
*“Untruthful”*
**Certifications**3%
*“Obviously couldn't or wouldn't get licensing from Disney”*
**Color**3%
*“The colors were not very vivid which is why I rated it this way”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Color**10%
**Quality-Overall**8%
**Functionality-Overall**6%
**Gifting Purpose**4%
**Defective Material/Parts**2%
**Ease Of Use**2%
**Paper Quality**2%
## **Common questions**
- **Is frozen coloring book profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the frozen coloring book niche?**
- 5 brands and 55 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frozen coloring book?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 1.1%.
- **When does demand for frozen coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the frozen coloring book niche?**
- Listings span $4.27–$12.00; the average listing price is $7.05 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.
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