---
title: "Trend — frozen castle - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/frozen-castle/trend"
last_updated: "2026-08-08T18:14:15.972Z"
locale: en
meta:
  description: "Niche score 51/100 · $388K/yr market · 698K searches/yr · $32.16 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $388K/yr market · 698K searches/yr · $32.16 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — frozen castle - Flapen"
---

# **frozen castle**

**Worth a look**

Shows a sweet-spot price point ($32.16 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 55Growth 22Conversion 22Competition 89Returns 82Price range 48Avg price 95Brand share 43Review moat 47Quality gap 21

**Avg price**

**Incredible****$32.16**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$388K**

$388K/yr · 698K searches

**Price range**

**Okay****$6.94–$182.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,818.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend