---
title: "Foam Slime — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/foam-slime"
last_updated: "2026-08-08T18:12:44.718Z"
locale: en
meta:
description: "Niche score 49/100 · $166K/yr market · 322K searches/yr · $14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $166K/yr market · 322K searches/yr · $14.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Slime — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **foam slime**
**Skip it**
Soft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 18Conversion 45Competition 36Returns 98Price range 57Avg price 71Brand share 27Review moat 68Quality gap 88
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****791**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.19–$27.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$166K**
$166K/yr · 322K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam slime is a $166K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam slime market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$181K–$217K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,798**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**8%**
- LYRK Collections47% - Play-Doh18% - Learning Resources13% - Educational Insights7% - Creativity for Kids4% - MiKoom4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/foam-slime/trend)
## **Top foam slime search terms**
- **floam**84K/yr-7.7%2.6% conv. - **play foam**51K/yr-26.6%2.2% conv. - **foam slime**32K/yr-2.9%1.2% conv. - **playfoam**42K/yr-25.0%1.7% conv. - **sensory foam**21K/yr-2.3%2.1% conv. - **silly foam**10K/yr+7.4%4.0% conv. - **play foam for kids**18K/yr-17.2%1.5% conv. - **floam slime**8K/yr-18.8%1.2% conv. - **fun foam**7K/yr-5.9%1.3% conv. - **foam for kids**7K/yr-9.2%2.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/foam-slime/search-terms)
## **Top foam slime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$66K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Neon Pastel Colors Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Easter Basket Stuffers Non-Toxic (Age 3+)**LYRK Collections**$11.80**3.7★110 rev](https://www.amazon.com/dp/B0C67MSFTQ) [2**Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Primary Colors Easy Clean Up Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Holiday Gifts Non-Toxic (Age 3+)**LYRK Collections**$14.05**4.2★392 rev](https://www.amazon.com/dp/B0C67D5GP2) [3**Play-Doh Scented Foam Slime for Kids Teal Cookie Scent Popular Toys Gifts and Party Favors**Play-Doh**$5.19**3.9★792 rev](https://www.amazon.com/dp/B0FSGMHVVB) [4**Educational Insights Playfoam Party Pack**Learning Resources**$17.30**4.6★1,756 rev](https://www.amazon.com/dp/B004ALMPA8) [5**Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors**Play-Doh**$9.67**4.0★877 rev](https://www.amazon.com/dp/B0DNNG4TFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foam Beads Play Kit - 15 Pack Modeling Foam Beads Slime for Kids**YOPINSAND**$9.87**28 rev5mo ago](https://www.amazon.com/dp/B0GQBQ497L) [**Creativity for Kids Sensory Surprise Ocean Kit | Crunchy Sensory Foam Toy for Kids | Dig Squish & Discover Hidden Ocean Surprises | Mess-Free Screen-Free Play (Ages 4+)**Creativity for Kids**$9.63**19 rev5mo ago](https://www.amazon.com/dp/B0GL4FC4ZV) [**Play-Doh Scented Foam Slime for Kids Teal Cookie Scent Popular Toys Gifts and Party Favors**Play-Doh**$5.19**792 rev10mo ago](https://www.amazon.com/dp/B0FSGMHVVB) [**Play-Doh Scented Foam Slime for Kids Pink Cotton Candy Scent Popular Toys Gifts and Party Favors**Play-Doh**$5.58**792 rev10mo ago](https://www.amazon.com/dp/B0FSH2MBGN) [**Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors**Play-Doh**$9.67**877 rev1y ago](https://www.amazon.com/dp/B0DNNG4TFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Foam Beads Play Kit - 15 Pack Modeling Foam Beads Slime for Kids**YOPINSAND**$9.87**3.8★**▲ 302%**](https://www.amazon.com/dp/B0GQBQ497L) [**Silly Foam Creative Modeling Foam Beads 2-Pack of 6 Primary + 6 Neon Pastel Blocks No-Slime No-Mess Perfect for Preschool Kids Arts & Crafts Sensory Play STEM Travel Toy Non-Toxic (Age 3+)**LYRK Collections**$24.53**4.2★**▲ 298%**](https://www.amazon.com/dp/B0D2F27HLT) [**Creativity for Kids Sensory Surprise Ocean Kit | Crunchy Sensory Foam Toy for Kids | Dig Squish & Discover Hidden Ocean Surprises | Mess-Free Screen-Free Play (Ages 4+)**Creativity for Kids**$9.63**4.0★**▲ 230%**](https://www.amazon.com/dp/B0GL4FC4ZV) [**Silly Foam Creative Modeling Foam Beads 2-Pack of 6 Primary Colors Easy Clean Up Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Holiday Gifts Non-Toxic (Age 3+)**LYRK Collections**$24.50**4.2★**▲ 182%**](https://www.amazon.com/dp/B0D2B4FLDB) [**Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Neon Pastel Colors Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Easter Basket Stuffers Non-Toxic (Age 3+)**LYRK Collections**$11.80**3.7★**▲ 120%**](https://www.amazon.com/dp/B0C67MSFTQ)
**~~View all trending →~~**
## **What buyers say about foam slime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Smells amazing”*
**Color**12%
*“The colors are very bright”*
**Quality-Overall**9%
*“Great assortment”*
**Fun/Entertainment Experience**8%
*“Tons of fun”*
**Ease Of Cleaning**8%
*“easy to clean”*
**Value For Money**5%
*“the value is excellent”*
**Ease Of Use**5%
*“This product is easy to use”*
**Gifting Purpose**3%
*“Christmas present”*
**Allergies**3%
*“doesnt cause any irritation”*
**Advertised Vs Actual Product**2%
*“Just as described”*
### **What buyers complain about **
**Smell**10%
*“the scent is overpowering”*
**Adhesion/Stickiness**8%
*“Messy not sticky”*
**Stain Resistance**7%
*“Stains”*
**Value For Money**6%
*“Overpriced”*
**Color**6%
*“Dull colors”*
**Mess Free**5%
*“Messy”*
**Moist/Dry**4%
*“it was kind of dry”*
**Quality-Overall**4%
*“This doesnt seem like typical play doh quality”*
**Allergies**4%
*“Caused rashes”*
**Functionality-Overall**3%
*“Doesnt hit”*
### **Top return reasons **
**Adhesion/Stickiness**18%
**Moist/Dry**11%
**Advertised Vs Actual Product**10%
**Smell**9%
**Value For Money**7%
**Texture/Consistency-Overall**6%
**Size-Overall**5%
**Quality-Overall**4%
**Mess Free**4%
**Material Quality**4%
## **Common questions**
- **Is foam slime profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the foam slime niche?**
- 9 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in foam slime?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Stain Resistance. The return rate is 0.4%.
- **When does demand for foam slime peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the foam slime niche?**
- Listings span $5.19–$27.97; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 791 reviews — the moat a new listing must climb.
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