---
title: "Foam Dice — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/foam-dice"
last_updated: "2026-08-08T17:20:07.747Z"
locale: en
meta:
description: "Niche score 49/100 · $87K/yr market · 164K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $87K/yr market · 164K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Dice — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **foam dice**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 22Growth 34Conversion 55Competition 55Returns 88Price range 64Avg price 46Brand share 71Review moat 78Quality gap 18
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****443.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.19–$32.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.49**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$87K**
$87K/yr · 164K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, foam dice is a $87K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam dice market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**53**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**32%**
- XIPEGPA25% - Bedwina12% - Rhode Island Novelty11% - Teacher Created Resources7% - ArtCreativity7% - Playbees5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/foam-dice/trend)
## **Top foam dice search terms**
- **foam dice**106K/yr+4.8%4.1% conv. - **foam dice for classroom**26K/yr+15.8%3.4% conv. - **soft dice**7K/yr+9.1%4.1% conv. - **small foam dice**5K/yr+18.8%4.1% conv. - **rubber dice**4K/yr+1.8%0.8% conv. - **foam dice set**4K/yr+12.3%3.7% conv. - **dice foam**4K/yr-7.0%6.2% conv. - **foam dice bulk**3K/yr+30.7%6.2% conv. - **quiet dice**3K/yr+14.4%2.1% conv. - **soft dice for classroom**3K/yr+1.8%4.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/foam-dice/search-terms)
## **Top foam dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60PCS Foam Dice Set Small Colorful Dices with Number Dots for Math Game Building Toys Classroom Educational Toy Entertainment for Party Favor Birthday Gifts in 7 Colors (0.78inch)**XIPEGPA**$10.59**4.8★106 rev](https://www.amazon.com/dp/B0DF726TZM) [2**Foam Dice Set - Bulk Pack of 36 1.5 Inch Large Assorted Colorful Foam Dice Cubes with Number Dots Use for Kids Classrooms Math Games Building Toys Party Supplies by Bedwina**Bedwina**$13.19**4.8★1,346 rev](https://www.amazon.com/dp/B084B2GB57) [3**~ 12 ~ Foam Dice ~ 1.5 Inch ~ Games Math Teaching ~ NEW**Rhode Island Novelty**$6.46**4.7★124 rev](https://www.amazon.com/dp/B002NCE6OE) [4**Teacher Created Resources Foam Traditional Dice (20603)**Teacher Created Resources**$9.44**4.7★485 rev](https://www.amazon.com/dp/B007P23A26) [5**ArtCreativity Pack of 24 Colored Foam Dice Set -1.5 Inches Big - Colorful Dice Set - Six Assorted Colors - Fun Playing Kids Math Games Classroom Games - Great Gift for Kids**ArtCreativity**$10.86**4.7★473 rev](https://www.amazon.com/dp/B07DX3B7XH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**28PCS Foam Dice Set Colorful Dices with Number Dots Toys for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (1.2inch)**XIPEGPA**$9.39**3 rev4mo ago](https://www.amazon.com/dp/B0GR8Z39WY) [**XIPEGPA 6PCS Foam Dice Set Large Colorful Dices with Number Dots for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (2.4inch)**XIPEGPA**$8.89**5 rev4mo ago](https://www.amazon.com/dp/B0GR8T34XY) [**Yoodelife Foam Dice Set 1.5 Inch Large Assorted Colorful Foam Dice Cubes with Number Dots Playing Square Blocks Use for Gift Games Math Teaching Party Supplies Pack of 4**Yoodelife**$5.54**10 rev9mo ago](https://www.amazon.com/dp/B0FX3R1B6Y) [**Halloscume 24 Pcs EVA Foam Dice 1.5 Inches Large Dice Educational Supply Colorful Soft Dot Foam Yard Cubes for Building Party Fun(Round)**Halloscume**$16.40**8 rev10mo ago](https://www.amazon.com/dp/B0FT31HTYZ) [**4 Foam Jumbo Playing Dice - Red Yellow Blue Green - Kids Outdoor/Indoor Games Classroom Supplies**Blu Jay**$12.82**43 rev1y ago](https://www.amazon.com/dp/B0FH5LH1FL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XIPEGPA 6PCS Foam Dice Set Large Colorful Dices with Number Dots for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (2.4inch)**XIPEGPA**$8.89**4.8★**▲ 329%**](https://www.amazon.com/dp/B0GR8T34XY) [**28PCS Foam Dice Set Colorful Dices with Number Dots Toys for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (1.2inch)**XIPEGPA**$9.39**5.0★**▲ 326%**](https://www.amazon.com/dp/B0GR8Z39WY) [**4 Foam Jumbo Playing Dice - Red Yellow Blue Green - Kids Outdoor/Indoor Games Classroom Supplies**Blu Jay**$12.82**4.9★**▲ 139%**](https://www.amazon.com/dp/B0FH5LH1FL) [**Halloscume 24 Pcs EVA Foam Dice 1.5 Inches Large Dice Educational Supply Colorful Soft Dot Foam Yard Cubes for Building Party Fun(Round)**Halloscume**$16.40**5.0★**▲ 77%**](https://www.amazon.com/dp/B0FT31HTYZ) [**Jenaai 100 Pcs Foam Dice for Classroom Small Colorful Dice Cubes with Number Dots for Math Teaching Classroom Party Favor(Multicolor 0.62 Inch)**Jenaai**$16.56**4.9★**▲ 59%**](https://www.amazon.com/dp/B0CC2DMSNL)
**~~View all trending →~~**
## **What buyers say about foam dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Nice size”*
**Fun/Entertainment Experience**13%
*“Great for your party games”*
**Educational-Overall**12%
*“Great for high schoolers”*
**Quality-Overall**10%
*“Great quality”*
**Color**7%
*“Great variety of colors”*
**Durability**6%
*“Fun and Durable”*
**Ease Of Use**5%
*“Members easily adapted to the use”*
**Noise Level**4%
*“they dont make any noise because theyre hard foam”*
**Soft Feel**4%
*“Fun and gentle”*
**Value For Money**3%
*“Good purchase”*
### **What buyers complain about **
**Size-Overall**38%
*“Bigger than anticipated”*
**Color**13%
*“Red is also not a true red”*
**Noise Level**13%
*“It can get quite loud with the plastic dice when the are playing math games”*
**Educational-Overall**6%
*“needed them replaced due to long wear over my teaching career”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Smell**3%
**Material Quality**2%
**Scratch Resistance**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Durability**1%
**Color**1%
## **Common questions**
- **Is foam dice profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the foam dice niche?**
- 18 brands and 53 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in foam dice?**
- Top complaints mined from reviews: Size-Overall, Color, Noise Level. The return rate is 1.4%.
- **When does demand for foam dice peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the foam dice niche?**
- Listings span $5.19–$32.40; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.
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