---
title: "Flower Press — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/flower-press"
last_updated: "2026-08-08T17:20:08.849Z"
locale: en
meta:
description: "Niche score 68/100 · $1.2M/yr market · 674K searches/yr · $29.73 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $1.2M/yr market · 674K searches/yr · $29.73 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Flower Press — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **flower press**
**Launch it**
A $1.2M/yr market growing +23.5% this quarter with returns at 2.0% — clears our launch bar.
Market size 81Growth 52Conversion 66Competition 55Returns 75Price range 90Avg price 95Brand share 76Review moat 80Quality gap 52
**Avg price**
**Incredible****$29.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.55–$68.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 674K searches
**Review moat**
**Great****395.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+23.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, flower press is a $1.2M/yr Amazon United States market (674K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Launch it — 68/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flower press market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$892K–$1.2M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**36%**
- Aboofx18% - Wakhow12% - Berstuk12% - MeRGBWLife11% - TTUGTTUG6% - Rhykoka5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.
23K18KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/flower-press/trend)
## **Top flower press search terms**
- **flower press**343K/yr+26.6%5.0% conv. - **flower press kit**197K/yr+12.4%6.3% conv. - **flower pressing kit**46K/yr+60.8%5.7% conv. - **pressed flower kit**25K/yr+18.1%3.2% conv. - **large flower press**9K/yr+42.8%5.4% conv. - **flower pressing**9K/yr+33.7%2.6% conv. - **wooden flower press**7K/yr+23.6%3.5% conv. - **pressed flowers kit**5K/yr+27.0%2.6% conv. - **press flower kit**5K/yr+5.8%3.1% conv. - **flower presser**4K/yr+21.5%3.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/flower-press/search-terms)
## **Top flower press products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59K10%$119K15%$178K20%$238K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aboofx Wooden Flower Pressing Kit 11x11 Inch 10 Layers for Pressed Flowers**Aboofx**$29.80**4.5★895 rev](https://www.amazon.com/dp/B0C7T7JWWM) [2**Wakhow Flower Press Kit 11 x 11 Large Wooden Flower Presser for Adults & Teens | DIY Bouquet Preservation & Dried Flower Art | Ideal Gift for Nature & Craft Lovers**Wakhow**$28.12**4.6★277 rev](https://www.amazon.com/dp/B0D2KRPBCW) [3**MeRGBWLife Flower Press - 11x11 Wooden 10 Layer Flower Press Kit for Crafts Pressed Flowers & Plant Press Scrapbooking Bookmark Making Wedding Bouquet Preservation Dried Flowers**MeRGBWLife**$28.45**4.3★103 rev](https://www.amazon.com/dp/B0FVMG5NQ4) [4**Berstuk Wooden Flower Press for Adults and Teens - Includes Expert Video Tutorials - Large Flower Press Kit 10.8 x 6.9 - Gift-Ready Packaging Ideal for Arts and Crafts Lovers**Berstuk**$26.02**4.4★1,803 rev](https://www.amazon.com/dp/B08Y6ZNDVF) [5**TTUGTTUG Flower Press Kit for Adults 11 x 11 Large Wooden 10-Layer Press for DIY Floral Art Wedding Flower Drying Great Gift for DIY Flowers Lovers**TTUGTTUG**$26.62**4.5★70 rev](https://www.amazon.com/dp/B0FHJNNDXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Flower Press Keychain Micro Flower Press Kits with 20Pcs Paper-Portable Miniature Flowers Drying Press Kit for Arts (Style B)**Generic**$14.93**6 rev4mo ago](https://www.amazon.com/dp/B0GVN5VFC9) [**MeRGBWLife Large Flower Press Kit for Adults 10.8x6.9 Wooden 6-Layer Flower Press for Pressed Flowers Herbs & Leaves DIY Flower Preservation for Bookmarks Weddings and Craft Projects**MeRGBWLife**$23.28**103 rev9mo ago](https://www.amazon.com/dp/B0FVRW9W36) [**MeRGBWLife Flower Press - 11x11 Wooden 10 Layer Flower Press Kit for Crafts Pressed Flowers & Plant Press Scrapbooking Bookmark Making Wedding Bouquet Preservation Dried Flowers**MeRGBWLife**$28.45**103 rev9mo ago](https://www.amazon.com/dp/B0FVMG5NQ4) [**AIOWZZY Large Wooden Flower Press Kit 11 x 8 Multi-Layer Plant Press for Dried Flowers Plant Preservation for DIY Arts Dried Flowers Craft Tool**AIOWZZY**$35.15**17 rev1y ago](https://www.amazon.com/dp/B0FHVBB49W) [**TTUGTTUG Flower Press Kit for Adults 11 x 11 Large Wooden 10-Layer Press for DIY Floral Art Wedding Flower Drying Great Gift for DIY Flowers Lovers**TTUGTTUG**$26.62**70 rev1y ago](https://www.amazon.com/dp/B0FHJNNDXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mini Flower Press Keychain Micro Flower Press Kits with 20Pcs Paper-Portable Miniature Flowers Drying Press Kit for Arts (Style B)**Generic**$14.93**3.6★**▲ 186%**](https://www.amazon.com/dp/B0GVN5VFC9) [**TTUGTTUG Flower Press Kit with Frames for Adults 11 x 11 Large Wooden 10-Layer Press for DIY Floral Art Wedding Flower Drying Great Gift for DIY Flowers Lovers**TTUGTTUG**$35.91**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GK9B3HXX) [**MeRGBWLife Flower Press - 11x11 Wooden 10 Layer Flower Press Kit for Crafts Pressed Flowers & Plant Press Scrapbooking Bookmark Making Wedding Bouquet Preservation Dried Flowers**MeRGBWLife**$28.45**4.3★**▲ 63%**](https://www.amazon.com/dp/B0FVMG5NQ4) [**Wakhow Flower Press Kit 11 x 11 Large Wooden Flower Presser for Adults & Teens | DIY Bouquet Preservation & Dried Flower Art | Ideal Gift for Nature & Craft Lovers**Wakhow**$28.12**4.6★**▲ 42%**](https://www.amazon.com/dp/B0D2KRPBCW) [**Microfleur Microwave Craft Flower Preservation Press Portable Kit 9 inch**Microfleur**$68.12**4.7★**▲ 36%**](https://www.amazon.com/dp/B0050GWV9C)
**~~View all trending →~~**
## **What buyers say about flower press**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“easy to do”*
**Quality-Overall**15%
*“Great quality”*
**Size-Overall**10%
*“Great size”*
**Fun/Entertainment Experience**8%
*“fun to do with the children”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions are clear”*
**Assembly/Installation**5%
*“It's easy to assemble”*
**Value For Money**5%
*“it's worth the money”*
**Design-Overall**4%
*“And thr design on it is so pretty”*
**Gifting Purpose**4%
*“very fun gift”*
**Portability**3%
*“The carry bag is super convenient”*
### **What buyers complain about **
**Size-Overall**12%
*“I was honestly worried it wouldnt all fit”*
**Assembly/Installation**11%
*“The item was missing the screws”*
**Durability**9%
*“Broke immediately on first use”*
**Instructions/User Manual/Troubleshooting**8%
*“has poor instructions”*
**Ease Of Use**7%
*“A little hard to get everything to press down”*
**Strength**6%
*“not as sturdy”*
**Value For Money**5%
*“It is expensive”*
**Functionality-Overall**5%
*“Didn't work at all”*
**Color**2%
*“they still turn brown”*
**Moist/Dry**2%
*“Thou petals did dry fast”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**12%
**Functionality-Overall**10%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Ease Of Use**3%
**Instructions/User Manual/Troubleshooting**2%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is flower press profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Launch it (68/100).
- **How competitive is the flower press niche?**
- 23 brands and 29 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in flower press?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Durability. The return rate is 2.0%.
- **When does demand for flower press peak?**
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the flower press niche?**
- Listings span $11.55–$68.12; the average listing price is $29.73 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.
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