---
title: "Flesh and Blood Tcg — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/flesh-and-blood-tcg"
last_updated: "2026-08-08T18:20:06.592Z"
locale: en
meta:
description: "Niche score 45/100 · $151K/yr market · 140K searches/yr · $55.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $151K/yr market · 140K searches/yr · $55.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flesh and Blood Tcg — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **flesh and blood tcg**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 24Competition 46Returns 93Price range 71Avg price 91Brand share 2Review moat 99Quality gap 53
**Review moat**
**Incredible****21.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$55.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.85–$127.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$151K**
$151K/yr · 140K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, flesh and blood tcg is a $151K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flesh and blood tcg market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$139K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,264**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **36%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**0%**
- Legend Story Studios70% - Flesh & Blood23% - Tcg Elements4% - GCC1% - Rook Robot1% - CE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/flesh-and-blood-tcg/trend)
## **Top flesh and blood tcg search terms**
- **flesh and blood**63K/yr-17.8%0.7% conv. - **flesh and blood tcg**59K/yr-13.0%1.2% conv. - **flesh and blood armory deck**8K/yr-13.7%1.1% conv. - **flesh and blood booster box**4K/yr-11.9%3.2% conv. - **flesh and blood blitz deck**5K/yr-18.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/flesh-and-blood-tcg/search-terms)
## **Top flesh and blood tcg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legend Story Studios Flesh & Blood Round The Table: TCC X LSS**Legend Story Studios**$43.30**4.6★33 rev](https://www.amazon.com/dp/B0CKFKZ415) [2**Flesh & Blood: Compendium of Rathe Booster Box - 24 Packs**Legend Story Studios**$105.79**5.0★2 rev](https://www.amazon.com/dp/B0GKXJKD48) [3**Flesh and Blood: Part The Mistveil Blitz Deck Collection**Flesh & Blood**$51.83**4.8★14 rev](https://www.amazon.com/dp/B0D5SFWVZY) [4**Legend Story Studios Flesh & Blood TCG: Gravy Bones Armory Deck**Legend Story Studios**$45.99**5.0★2 rev](https://www.amazon.com/dp/B0F865HF7X) [5**Flesh and Blood: Armory Deck Arakni**Flesh & Blood**$42.57**0.0★0 rev](https://www.amazon.com/dp/B0G4JXCPFR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Legend Story Studios Flesh & Blood TCG Armory Deck: Zyggy**Legend Story Studios**$61.14**1 rev2mo ago](https://www.amazon.com/dp/B0H1K1STQM) [**Flesh & Blood: Omens of the Third Age Booster Box - 24 Packs**Legend Story Studios**$86.95**1 rev3mo ago](https://www.amazon.com/dp/B0GYFZTK4C) [**TCG Dice Set: 2X Spear Spindown Large d12s 4X Mechanic Effect Keyword Tiles & 6X 10mm Shield Dice Compatible with Flesh and Blood**Rook Robot**$22.50**2 rev5mo ago](https://www.amazon.com/dp/B0GNLPW69Q) [**Flesh & Blood: Compendium of Rathe Booster Box - 24 Packs**Legend Story Studios**$105.79**2 rev6mo ago](https://www.amazon.com/dp/B0GKXJKD48) [**Flesh & Blood TCG Silver Age Chapter 2 Deck - Arakni Web of Deceit (Chaos Assassin) - 60 Cards**CE**$27.75**0 rev6mo ago](https://www.amazon.com/dp/B0GKHSD3BM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Legend Story Studios Flesh & Blood TCG Armory Deck: Zyggy**Legend Story Studios**$61.14**5.0★**▲ 298%**](https://www.amazon.com/dp/B0H1K1STQM) [**Flesh & Blood: Omens of the Third Age Booster Box - 24 Packs**Legend Story Studios**$86.95**5.0★**▲ 293%**](https://www.amazon.com/dp/B0GYFZTK4C) [**TCG Dice Set: 2X Spear Spindown Large d12s 4X Mechanic Effect Keyword Tiles & 6X 10mm Shield Dice Compatible with Flesh and Blood**Rook Robot**$22.50**4.5★**▲ 141%**](https://www.amazon.com/dp/B0GNLPW69Q) [**Flesh and Blood: Armory Deck Arakni**Flesh & Blood**$42.57**0.0★**▲ 112%**](https://www.amazon.com/dp/B0G4JXCPFR) [**Flesh & Blood: Compendium of Rathe Booster Box - 24 Packs**Legend Story Studios**$105.79**5.0★**▲ 111%**](https://www.amazon.com/dp/B0GKXJKD48)
**~~View all trending →~~**
## **What buyers say about flesh and blood tcg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**38%
*“Price good”*
**Collectibles**25%
*“Great set, highly recommend picking it up”*
**Quality-Overall**13%
*“The quality of everything is very nice”*
**Reading/Writing Skills**13%
*“Ok for learning how to play”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**50%
*“However, I was disappointed to learn when I opened the box that you get a play mat, 4 decks, and absolutely no instructions”*
### **Top return reasons **
**Value For Money**50%
**Advertised Vs Actual Product**25%
**Quality-Overall**13%
**Display-Overall**13%
## **Common questions**
- **Is flesh and blood tcg profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 25 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the flesh and blood tcg niche?**
- 6 brands and 50 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in flesh and blood tcg?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 1.1%.
- **When does demand for flesh and blood tcg peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the flesh and blood tcg niche?**
- Listings span $8.85–$127.82; the average listing price is $55.57 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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