---
title: "Farkle — $889K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/farkle"
last_updated: "2026-08-08T13:48:54.043Z"
locale: en
meta:
description: "Niche score 49/100 · $889K/yr market · 532K searches/yr · $20.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $889K/yr market · 532K searches/yr · $20.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Farkle — $889K/yr Amazon US Niche (2026) - Flapen"
---
# **farkle**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 24Conversion 80Competition 20Returns 91Price range 68Avg price 88Brand share 19Review moat 48Quality gap 20
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.17**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$889K**
$889K/yr · 532K searches
**Price range**
**Good****$5.52–$35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,672.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farkle is a $889K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **farkle market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$807K–$1.0M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**5%**
- PlayMonster61% - Farkel14% - Luck Lab8% - Continuum Games6% - Regal Games3% - NatldGs3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/farkle/trend)
## **Top farkle search terms**
- **farkle**228K/yr+4.8%7.9% conv. - **farkle classic dice game**123K/yr-0.1%10.2% conv. - **farkle classic dice game with tray**31K/yr-14.2%7.0% conv. - **farkle game**39K/yr-20.6%6.7% conv. - **farkel dice game**16K/yr+0.4%7.3% conv. - **farkle dice**14K/yr-6.3%1.5% conv. - **farkle board**18K/yr-20.6%1.8% conv. - **travel farkle**8K/yr+5.9%2.0% conv. - **farkle dice game**10K/yr-20.6%3.5% conv. - **farkel**8K/yr-6.1%4.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/farkle/search-terms)
## **Top farkle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$178K30%$267K40%$355K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farkle Dice Game Family Game Night Travel Games Family Games 8+**PlayMonster**$7.74**4.8★4,371 rev](https://www.amazon.com/dp/B004W8P5A6) [2**Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night**PlayMonster**$8.54**4.8★9,448 rev](https://www.amazon.com/dp/B000NA0HP0) [3**Farkel Game Set with Deluxe Dice Rolling Tray Built-in Dice-Collection Channel 2 Sets of Dice 40-Sheet Scorepad Classic Family Game**Farkel**$24.01**4.8★2,432 rev](https://www.amazon.com/dp/B006CZLG5U) [4**Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night**PlayMonster**$15.50**4.7★356 rev](https://www.amazon.com/dp/B09RNBS4YF) [5**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**4.7★391 rev](https://www.amazon.com/dp/B0CGYBT6DC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Demine Farkle Classic Dice Game Set Wooden Dice Tray with Storage Case 2 Sets of Dice Score Pad Pen Holder & Built-in Scoring Guide Family Game Night or Gift**Demine**$28.46**36 rev1y ago](https://www.amazon.com/dp/B0F476CHRC) [**Farkle Classic Dice Game Rainbow Kids Games Dice Games Family Games Travel Games Adult Games Board Games Dice Cup Dice Set Farkle Score Sheets Included Ages 8+**PlayMonster**$5.52**301 rev1y ago](https://www.amazon.com/dp/B0DH9KN56R) [**AUSIIBTO Dice Tray and Storage Case for Farkle Game - Includes Embedded Scoring Combinations 4 Sets of 6 Pearl Dice 50 Sheet Score Pad and Pen Holder for The Classic Family Game - Red and Black**AUSIIBTO**$26.48**165 rev1y ago](https://www.amazon.com/dp/B0DCDSG48G) [**NatldGs Farkle Dice Tray Farkle Dice Game with Tray and 2 Sets of 6 Dice 12 Wooden Dice Tray for The Classic Family Game**NatldGs**$21.10**72 rev2y ago](https://www.amazon.com/dp/B0D4QN18NG) [**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**391 rev2y ago](https://www.amazon.com/dp/B0CGYBT6DC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**4.7★**▲ 77%**](https://www.amazon.com/dp/B0CGYBT6DC) [**Farkle Dice Game Family Game Night Travel Games Family Games 8+**PlayMonster**$7.74**4.8★**▲ 49%**](https://www.amazon.com/dp/B004W8P5A6) [**Farkel Party Classic Dice Game | Official Licensed Farkle Set | 36 Dice 6 Cups Score Sheets & Storage Tin | Travel Dice Game for Family Game Night | 2+ Players Ages 8+**Farkel**$21.89**4.8★**▲ 41%**](https://www.amazon.com/dp/B0012NSMEK) [**Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night**PlayMonster**$15.50**4.7★**▲ 31%**](https://www.amazon.com/dp/B09RNBS4YF) [**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Grey and Turquoise)**Luck Lab**$34.99**4.7★**▲ 30%**](https://www.amazon.com/dp/B0CGYZFB5V)
**~~View all trending →~~**
## **What buyers say about farkle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**58%
*“Fun Family Game”*
**Ease Of Use**5%
*“easy to use”*
**Color**5%
*“Love the colors”*
**Quality-Overall**5%
*“Good quality game for the price”*
**Advertised Vs Actual Product**4%
*“This set works as advertised”*
**Gifting Purpose**3%
*“see ourselves giving as gifts”*
**Portability**3%
*“Portable and well made”*
**Value For Money**2%
*“Good price point”*
**Trivia Games**2%
*“This is a super fun game to do provides a lot of laughs”*
**Compactness**1%
*“its even compact enough to bring on the go for a camping trip”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**16%
*“goggled the instructions”*
**Color**13%
*“The only complaint is that the pink”*
**Print Quality**11%
*“Scoring is Printed Wrong”*
**Value For Money**10%
*“Shaker is a little cheap”*
**Quality-Overall**6%
*“Clearly a cheap product of this game however it met the game need”*
**Gifting Purpose**5%
*“if this were a gift I would be upset that it arrived essentially broken”*
**Durability**3%
*“The walls on the inside of it were falling out from the beginning”*
**Storage Capacity**3%
*“storage case fell out”*
**Noise Level**3%
*“The noise was too much”*
**Size-Overall**3%
*“a little smaller than I was expecting”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**14%
**Quality-Overall**11%
**Advertised Vs Actual Product**11%
**Instructions/User Manual/Troubleshooting**5%
**Defective Material/Parts**4%
**Noise Level**3%
**Gifting Purpose**3%
**Material Quality**3%
**Fun/Entertainment Experience**3%
## **Common questions**
- **Is farkle profitable to sell on Amazon United States?**
- The niche generates $889K/yr across 13 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the farkle niche?**
- 8 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in farkle?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Color, Print Quality. The return rate is 1.2%.
- **When does demand for farkle peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the farkle niche?**
- Listings span $5.52–$35.00; the average listing price is $20.17 (sweet spot $15–$100). The average incumbent carries 1,673 reviews — the moat a new listing must climb.
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