---
title: "Farkle Dice Tray — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/farkle-dice-tray"
last_updated: "2026-08-08T13:12:23.053Z"
locale: en
meta:
description: "Niche score 46/100 · $72K/yr market · 63K searches/yr · $24.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $72K/yr market · 63K searches/yr · $24.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Farkle Dice Tray — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **farkle dice tray**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 17Conversion 56Competition 43Returns 89Price range 73Avg price 95Brand share 48Review moat 60Quality gap 33
**Avg price**
**Incredible****$24.18**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.74–$35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,101.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$72K**
$72K/yr · 63K searches
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, farkle dice tray is a $72K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **farkle dice tray market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$73K–$97K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**18%**
- Farkel28% - Luck Lab16% - PlayMonster12% - NatldGs12% - JNJHGS8% - Continuum Games6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/farkle-dice-tray/trend)
## **Top farkle dice tray search terms**
- **farkle classic dice game with tray**31K/yr-14.2%7.4% conv. - **farkle board**18K/yr-20.6%2.5% conv. - **farkel dice game with tray**5K/yr-16.1%6.6% conv. - **farkle tray**6K/yr-33.7%2.0% conv. - **farkle dice tray**4K/yr+4.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/farkle-dice-tray/search-terms)
## **Top farkle dice tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farkel Game Set with Deluxe Dice Rolling Tray Built-in Dice-Collection Channel 2 Sets of Dice 40-Sheet Scorepad Classic Family Game**Farkel**$24.01**4.8★2,432 rev](https://www.amazon.com/dp/B006CZLG5U) [2**NatldGs Farkle Dice Tray Farkle Dice Game with Tray and 2 Sets of 6 Dice 12 Wooden Dice Tray for The Classic Family Game**NatldGs**$21.10**4.5★72 rev](https://www.amazon.com/dp/B0D4QN18NG) [3**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**4.7★391 rev](https://www.amazon.com/dp/B0CGYBT6DC) [4**Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night**PlayMonster**$8.54**4.8★9,448 rev](https://www.amazon.com/dp/B000NA0HP0) [5**JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)**JNJHGS**$24.50**4.4★21 rev](https://www.amazon.com/dp/B0GDQQY3V8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)**JNJHGS**$24.50**21 rev5mo ago](https://www.amazon.com/dp/B0GDQQY3V8) [**JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Red)**JNJHGS**$22.17**21 rev5mo ago](https://www.amazon.com/dp/B0GDQKLVFW) [**Tuiiopoli Farkle Dice Scoreboard Set No Score Sheets Required Upgrade Design 4 Sets of Colored Player Pegs 6 Wooden Dice for Game Night Party Travel**Tuiiopoli**$26.90**36 rev6mo ago](https://www.amazon.com/dp/B0GFF16K1D) [**Demine Farkle Classic Dice Game Set Wooden Dice Tray with Storage Case 2 Sets of Dice Score Pad Pen Holder & Built-in Scoring Guide Family Game Night or Gift**Demine**$28.46**36 rev1y ago](https://www.amazon.com/dp/B0F476CHRC) [**Soar Forge Deluxe Farkle Dice Tray and Storage - Elegant Faux Leather Travel Case with Score Sheets 2 Sets of Dice & Velvet Lined Rolling Arena for Many Classic Games (Crimson Red)**Soar Forge**$29.73**46 rev1y ago](https://www.amazon.com/dp/B0DZT64H2K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Red)**JNJHGS**$22.17**4.4★**▲ 189%**](https://www.amazon.com/dp/B0GDQKLVFW) [**Tuiiopoli Farkle Dice Scoreboard Set No Score Sheets Required Upgrade Design 4 Sets of Colored Player Pegs 6 Wooden Dice for Game Night Party Travel**Tuiiopoli**$26.90**4.6★**▲ 143%**](https://www.amazon.com/dp/B0GFF16K1D) [**JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)**JNJHGS**$24.50**4.4★**▲ 120%**](https://www.amazon.com/dp/B0GDQQY3V8) [**Farkle Dice Game Family Game Night Travel Games Family Games 8+**PlayMonster**$7.74**4.8★**▲ 62%**](https://www.amazon.com/dp/B004W8P5A6) [**Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)**Luck Lab**$35.00**4.7★**▲ 52%**](https://www.amazon.com/dp/B0CGYBT6DC)
**~~View all trending →~~**
## **What buyers say about farkle dice tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Fun Family Game”*
**Quality-Overall**9%
*“Great quality and the dice are very pretty”*
**Ease Of Use**8%
*“easy to use”*
**Portability**3%
*“Portable and well made”*
**Color**3%
*“colorful”*
**Trivia Games**2%
*“This is a super fun game to do provides a lot of laughs”*
**Gifting Purpose**2%
*“Fun, interactive, and makes a great gift”*
**Value For Money**2%
*“Good price point”*
**Design-Overall**2%
*“great design”*
**Advertised Vs Actual Product**2%
*“This set works as advertised”*
### **What buyers complain about **
**Size-Overall**22%
*“Pretty large,”*
**Color**10%
*“The only complaint is that the pink”*
**Print Quality**8%
*“Scoring is Printed Wrong”*
**Value For Money**5%
*“It was a expensive and not complete”*
**Instructions/User Manual/Troubleshooting**5%
*“goggled the instructions”*
**Gifting Purpose**4%
*“if this were a gift I would be upset that it arrived essentially broken”*
**Durability**4%
*“The walls on the inside of it were falling out from the beginning”*
**Quality-Overall**4%
*“Not great quality”*
**Noise Level**2%
*“The noise was too much”*
**Storage Capacity**2%
*“storage case fell out”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**11%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Defective Material/Parts**5%
**Instructions/User Manual/Troubleshooting**4%
**Gifting Purpose**3%
**Fun/Entertainment Experience**3%
**Weight Heavy**3%
**Product Condition**2%
## **Common questions**
- **Is farkle dice tray profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the farkle dice tray niche?**
- 13 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in farkle dice tray?**
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 1.3%.
- **When does demand for farkle dice tray peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the farkle dice tray niche?**
- Listings span $7.74–$35.00; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 1,102 reviews — the moat a new listing must climb.
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