---
title: "Exodia — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/exodia"
last_updated: "2026-08-08T13:11:46.145Z"
locale: en
meta:
description: "Niche score 45/100 · $113K/yr market · 152K searches/yr · $42.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $113K/yr market · 152K searches/yr · $42.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Exodia — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **exodia**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 22Competition 67Returns 98Price range 61Avg price 95Brand share 11Review moat 69Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****759.1**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.52–$141.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 152K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, exodia is a $113K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exodia market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$127K–$169K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,407**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **26%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**172**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**2%**
- Yu-Gi-Oh!58% - Konami19% - MISKD11% - Anajosily4% - BANDAI SPIRITS4% - PPO3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/exodia/trend)
## **Top exodia search terms**
- **yugioh legendary decks**44K/yr-22.5%1.6% conv. - **exodia**26K/yr-9.5%0.7% conv. - **exodia yugioh cards**25K/yr-4.3%2.2% conv. - **yugioh exodia**13K/yr-4.5%1.2% conv. - **yugioh yugi deck**7K/yr-11.4%0.6% conv. - **yugi deck**6K/yr-16.6%0.9% conv. - **yugioh legendary decks 2**6K/yr-7.2%2.4% conv. - **exodia the forbidden one**6K/yr-10.4%1.1% conv. - **yugioh exodia deck**4K/yr+5.6%1.2% conv. - **yugioh legendary decks 1**5K/yr-28.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/exodia/search-terms)
## **Top exodia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exodia The Forbidden One - YuGiOh Legendary Decks II Yugis God Card 5 Card Set LDK2-ENY04 LDK2-ENY05 LDK2-ENY06 LDK2-ENY07 LDK2-ENY08**Yu-Gi-Oh!**$21.40**4.7★161 rev](https://www.amazon.com/dp/B0BN4S5HQF) [2**Yu-Gi-Oh! Exodia & God Cards! All Rare 20 Card Lot**MISKD**$17.83**3.0★162 rev](https://www.amazon.com/dp/B0847DZHNX) [3**Yu-Gi-Oh!: Legendary Decks II Themed Starters (Yugi Kaiba Joey)**Yu-Gi-Oh!**$45.04**4.8★2,721 rev](https://www.amazon.com/dp/B01HVRXTXE) [4**Yu-Gi-Oh! Trading Cards Legendary Decks II Gold**Yu-Gi-Oh!**$39.90**4.8★3,019 rev](https://www.amazon.com/dp/B07TNNP67Z) [5**Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set**Yu-Gi-Oh!**$76.30**4.7★736 rev](https://www.amazon.com/dp/B01LYTS0F0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set**Konami**$35.67**165 rev5mo ago](https://www.amazon.com/dp/B0GNLCPZZ9) [**Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)**Yu-Gi-Oh!**$29.07**67 rev9mo ago](https://www.amazon.com/dp/B0FV3YRMLR) [**Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set**Konami**$34.76**196 rev10mo ago](https://www.amazon.com/dp/B0FTBYWDJN) [**The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition**Yu-Gi-Oh!**$2.81**18 rev11mo ago](https://www.amazon.com/dp/B0FR8XYWYK) [**The Legendary Exodia Incarnate - BLTR-EN051 - Secret Rare - 1st Edition**Yu-Gi-Oh!**$4.57**43 rev2y ago](https://www.amazon.com/dp/B0D85JP7V4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set**Yu-Gi-Oh!**$76.30**4.7★**▲ 104%**](https://www.amazon.com/dp/B01LYTS0F0) [**Yu Gi Oh Legendary Collection Ultra Rare God Card Set of 3 Egyptian God Cards Slifer Obelisk Ra (Limited Edition) Ultra Rare Version**Yu-Gi-Oh!**$11.37**4.6★**▲ 76%**](https://www.amazon.com/dp/B00460UK4G) [**Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)**Yu-Gi-Oh!**$29.07**4.2★**▲ 37%**](https://www.amazon.com/dp/B0FV3YRMLR) [**Yu-Gi-Oh! TCG Legendary Deck II Reprint**Yu-Gi-Oh!**$39.85**4.7★**▲ 33%**](https://www.amazon.com/dp/B088NM3YX4) [**The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition**Yu-Gi-Oh!**$2.81**4.7★**▲ 30%**](https://www.amazon.com/dp/B0FR8XYWYK)
**~~View all trending →~~**
## **What buyers say about exodia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**34%
*“Good for collecting”*
**Value For Money**26%
*“Great value”*
**Quality-Overall**12%
*“Great card quality”*
**Advertised Vs Actual Product**8%
*“Product was as advertised”*
**Gifting Purpose**7%
*“Gift”*
**Color**4%
*“Amazing color”*
**Fun/Entertainment Experience**3%
*“Fun to play”*
**Assembly/Installation**2%
*“Fun to put together”*
**Suitability Beginner**2%
*“Awesome Beginner Set”*
**Product Condition**2%
*“packaged brand new”*
### **What buyers complain about **
**Advertised Vs Actual Product**29%
*“False advertisement”*
**Value For Money**24%
*“More dupes than it's worth”*
**Quality-Overall**21%
*“Quality of cards is poor”*
**Product Condition**13%
*“some cards have marks on them that appears like they were used”*
**Print Quality**5%
*“they are just display hues you need to zoom in on the fine print”*
**Durability**5%
*“my exodia came broke y build him asd at the next day his legs was broke”*
**Size-Overall**3%
*“Small oh no”*
### **Top return reasons **
**Advertised Vs Actual Product**70%
**Wrinkles**9%
**Defective Material/Parts**5%
**Smell**5%
**Print Quality**5%
**Functionality-Overall**5%
**Quality-Overall**2%
## **Common questions**
- **Is exodia profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the exodia niche?**
- 8 brands and 172 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in exodia?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.3%.
- **When does demand for exodia peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the exodia niche?**
- Listings span $2.52–$141.95; the average listing price is $42.32 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.
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