---
title: "Evangelion Figure — $336K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/evangelion-figure"
last_updated: "2026-08-08T17:22:01.804Z"
locale: en
meta:
description: "Niche score 45/100 · $336K/yr market · 526K searches/yr · $84.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $336K/yr market · 526K searches/yr · $84.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evangelion Figure — $336K/yr Amazon US Niche (2026) - Flapen"
---
# **evangelion figure**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 53Growth 37Conversion 10Competition 48Returns 91Price range 24Avg price 81Brand share 28Review moat 79Quality gap 19
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$84.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****419.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$336K**
$336K/yr · 526K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$25.14–$334.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, evangelion figure is a $336K/yr Amazon United States market (526K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evangelion figure market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$252K–$336K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#3,815**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**138**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**6%**
- BLOKEES47% - BANDAI SPIRITS13% - TAMASHII NATIONS13% - YOLOPARK10% - FIREFIRST6% - Ichibansho Figure5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/evangelion-figure/trend)
## **Top evangelion figure search terms**
- **evangelion figure**198K/yr+2.4%0.3% conv. - **blokees evangelion**43K/yr+106.6%1.6% conv. - **evangelion model kit**59K/yr-5.1%0.6% conv. - **neon genesis evangelion figure**57K/yr-10.5%0.2% conv. - **evangelion merch**44K/yr-13.4%0.1% conv. - **neon genesis evangelion merch**21K/yr+67.2%0.1% conv. - **eva 01**18K/yr+1.7%0.5% conv. - **evangelion figures**12K/yr+4.2%0.2% conv. - **eva 01 figure**9K/yr+36.4%0.5% conv. - **evangelion blokees**6K/yr+83.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/evangelion-figure/search-terms)
## **Top evangelion figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$67K30%$101K40%$134K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit**BLOKEES**$40.06**4.4★167 rev](https://www.amazon.com/dp/B0F8WTJSK6) [2**Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit**BANDAI SPIRITS**$72.23**4.7★1,422 rev](https://www.amazon.com/dp/B07ZTFNHDS) [3**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit**BLOKEES**$39.90**5.0★62 rev](https://www.amazon.com/dp/B0FR7WZZLF) [4**YOLOPARK Evangelion Figure - 7.87 Inch Highly Articulated Humanoid Decisive Weapon Neon Genesis Evangelion Model Kit (EVA-01)**YOLOPARK**$35.74**4.4★252 rev](https://www.amazon.com/dp/B0DLWM61DP) [5**FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve**FIREFIRST**$88.21**4.7★213 rev](https://www.amazon.com/dp/B09BRBWDJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLOKEES Evangelion Fantastics Series Ayanami Rei (Plug Suit) Model Kit Assembly Required Age 14+**BLOKEES**$45.80**1 rev1mo ago](https://www.amazon.com/dp/B0GSXKGZB8) [**BLOKEES - Legend Edition Evangelion Test Type-01 TV ver.**BLOKEES**$41.52**2 rev4mo ago](https://www.amazon.com/dp/B0G4C8FQNB) [**BLOKEES - Fantastics Series Evangelion Asuka Shikinami Langley (Plug Suit) Model Kit Aseembly Required 14+**BLOKEES**$40.64**0 rev6mo ago](https://www.amazon.com/dp/B0GSXBLXQK) [**YOLOPARK Evangelion Unit-01 Figure AMK PRO Series 7.87 Inch Highly Articulated Multipurpose Humanoid Decisive Weapon Rebuild of Evangelion Model Kit**YOLOPARK**$67.84**5 rev8mo ago](https://www.amazon.com/dp/B0G44GMQMM) [**Ichibansho Figure - Neon Genesis Evangelion - Evangelion Test Type-01 (30th Anniversary) Mega Impact Collectible Statue**Ichibansho Figure**$100.67**3 rev8mo ago](https://www.amazon.com/dp/B0G2TB8VW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLOKEES Evangelion Fantastics Series Ayanami Rei (Plug Suit) Model Kit Assembly Required Age 14+**BLOKEES**$45.80**5.0★**▲ 244%**](https://www.amazon.com/dp/B0GSXKGZB8) [**BLOKEES - Legend Edition Evangelion Test Type-01 TV ver.**BLOKEES**$41.52**5.0★**▲ 241%**](https://www.amazon.com/dp/B0G4C8FQNB) [**BLOKEES - Fantastics Series Evangelion Asuka Shikinami Langley (Plug Suit) Model Kit Aseembly Required 14+**BLOKEES**$40.64**0.0★**▲ 237%**](https://www.amazon.com/dp/B0GSXBLXQK) [**FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve**FIREFIRST**$88.21**4.7★**▲ 146%**](https://www.amazon.com/dp/B09BRBWDJG) [**Ichibansho Figure - Neon Genesis Evangelion - Asuka Langley Soryu (30th Anniversary) Collectible Statue**Ichibansho Figure**$49.87**5.0★**▲ 93%**](https://www.amazon.com/dp/B0G2T94JJQ)
**~~View all trending →~~**
## **What buyers say about evangelion figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Overall model is great”*
**Value For Money**12%
*“Good for the price point”*
**Design-Overall**11%
*“design looks great”*
**Assembly/Installation**10%
*“easy to put together would recommend”*
**Size-Overall**9%
*“Super cute the size was perfect”*
**Ease Of Use**5%
*“Simple and satisfying to build”*
**Advertised Vs Actual Product**4%
*“It comes as it shows in the pictures”*
**Collectibles**3%
*“Collectibles”*
**Engraving/Paint/Sublimation**3%
*“Amazing quality and an amazing paint job”*
**Fun/Entertainment Experience**2%
*“fun to mess around with the posing”*
### **What buyers complain about **
**Defective Material/Parts**22%
*“Broken piece”*
**Assembly/Installation**18%
*“Very frustrating to put apart”*
**Value For Money**7%
*“It's expensive”*
**Size-Overall**6%
*“It's also much bigger than you think it would be”*
**Instructions/User Manual/Troubleshooting**5%
*“the instruction's don't make sense”*
**Durability**5%
*“feels like you're going to break it before it finally POPs in”*
**Product Condition**5%
*“Mine was obviously not new”*
**Quality-Overall**5%
*“not great quality”*
**Strength**4%
*“feels like you're going to break it before it finally POPs in”*
**Adhesion/Stickiness**2%
*“Use some glue on the figure if it keeps falling apart”*
### **Top return reasons **
**Defective Material/Parts**43%
**Value For Money**15%
**Assembly/Installation**10%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Add-Ons/Attachments**3%
**Durability**2%
**Product Condition**2%
**Connectivity-Overall**1%
**Print Quality**1%
## **Common questions**
- **Is evangelion figure profitable to sell on Amazon United States?**
- The niche generates $336K/yr across 23 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the evangelion figure niche?**
- 8 brands and 138 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in evangelion figure?**
- Top complaints mined from reviews: Defective Material/Parts, Assembly/Installation, Value For Money. The return rate is 1.2%.
- **When does demand for evangelion figure peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the evangelion figure niche?**
- Listings span $25.14–$334.77; the average listing price is $84.02 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.
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