---
title: "Escanor — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/escanor"
last_updated: "2026-08-08T13:11:49.601Z"
locale: en
meta:
description: "Niche score 40/100 · $39K/yr market · 78K searches/yr · $37.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $39K/yr market · 78K searches/yr · $37.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Escanor — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **escanor**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 19Conversion 17Competition 68Returns 85Price range 43Avg price 95Brand share 20Review moat 85Quality gap 18
**Avg price**
**Incredible****$37.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****304.2**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.40–$205.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, escanor is a $39K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **escanor market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$47K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#82,095**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 90%
**Open market**
**7%**
- Funko53% - Bioworld15% - Epic Collectibles13% - McFarlane Toys5% - EVA-FRIEREN5% - Good Smile Company1% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/escanor/trend)
## **Top escanor search terms**
- **escanor**25K/yr-5.5%0.3% conv. - **seven deadly sins funko pop**23K/yr-20.5%0.7% conv. - **escanor figure**11K/yr-9.2%0.8% conv. - **meliodas funko pop**5K/yr-17.6%2.4% conv. - **funko pop seven deadly sins**4K/yr-16.4%0.7% conv. - **7 deadly sins funko pop**4K/yr-8.5%0.7% conv. - **escanor funko pop**6K/yr-12.7%3.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/escanor/search-terms)
## **Top escanor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Epic Collectibles Pop Anime: The Seven Deadly Sins - Escanor Vinyl Figure**Epic Collectibles**$32.39**5.0★11 rev](https://www.amazon.com/dp/B0G2FNVQDK) [2**Seven Deadly Sins Manga Escanor with Divine Axe Crew Neck Short Sleeve Mens White T-Shirt -Small**Bioworld**$17.99**5.0★6 rev](https://www.amazon.com/dp/B0CXV3PQYN) [3**Pop! Animation: The Seven Deadly Sins Meliodas (Demon Mode) PX Vinyl Figure**Funko**$11.10**4.7★206 rev](https://www.amazon.com/dp/B0CDHDPD2P) [4**Funko POP! Animation: Seven Deadly Sins - King - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$13.54**4.8★207 rev](https://www.amazon.com/dp/B0BG3BQH8F) [5**Axe of Escanor The Seven Deadly Sins Role-Playing Props 1:1 Replica Made of Metal Used for Cosplay Display and Gift**EVA-FRIEREN**$187.74**5.0★4 rev](https://www.amazon.com/dp/B0DYZW68CD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: The Seven Deadly Sins - Escanor Vinyl Figure**Epic Collectibles**$32.39**11 rev8mo ago](https://www.amazon.com/dp/B0G2FNVQDK) [**Axe of Escanor The Seven Deadly Sins Role-Playing Props 1:1 Replica Made of Metal Used for Cosplay Display and Gift**EVA-FRIEREN**$187.74**4 rev1y ago](https://www.amazon.com/dp/B0DYZW68CD) [**Seven Deadly Sins Escanor with Divine Axe Manga Art Adult White Long Sleeve Tee-Large**Bioworld**$19.82**0 rev2y ago](https://www.amazon.com/dp/B0CZW8KDQ5) [**Seven Deadly Sins Manga Escanor with Divine Axe Crew Neck Short Sleeve Mens White T-Shirt -Small**Bioworld**$17.99**6 rev2y ago](https://www.amazon.com/dp/B0CXV3PQYN) [**Funko Pop! Animation: The Seven Deadly Sins - Posessed Meliodas Shop Exclusive 71174**Funko**$29.59**40 rev2y ago](https://www.amazon.com/dp/B0CVV5M9FP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seven Deadly Sins Escanor with Divine Axe Manga Art Adult White Long Sleeve Tee-Large**Bioworld**$19.82**0.0★**▲ 358%**](https://www.amazon.com/dp/B0CZW8KDQ5) [**Seven Deadly Sins Manga Escanor with Divine Axe Crew Neck Short Sleeve Mens White T-Shirt -Small**Bioworld**$17.99**5.0★**▲ 355%**](https://www.amazon.com/dp/B0CXV3PQYN) [**Medieval Knight Leather Belt Shawl Men Renaissance Half Shoulder Cape Scarf Sword Frog Buckle Bracers Retro Magic Cork Potion Bottle Accessories(Type11)**ALAMIYA**$42.86**4.3★**▲ 261%**](https://www.amazon.com/dp/B0BCP5Q9VS) [**Funko Pop! Animation: The Seven Deadly Sins - Posessed Meliodas Shop Exclusive 71174**Funko**$29.59**4.7★**▲ 144%**](https://www.amazon.com/dp/B0CVV5M9FP) [**Munetoshi 46.5 Inches Stainless Steel Rhitta Escanor Lion Pride Sin Axe Anime Manga Decoration**Munetoshi**$186.35**5.0★**▲ 131%**](https://www.amazon.com/dp/B0CD9WZ94J)
**~~View all trending →~~**
## **What buyers say about escanor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**25%
*“part of the rest of my collection”*
**Quality-Overall**25%
*“Amazing quality”*
**Value For Money**13%
*“Worth it”*
**Advertised Vs Actual Product**13%
*“Better than expected”*
**Size-Overall**13%
*“My perfect size”*
**Material Quality**4%
*“apart from that the material is good”*
**Gifting Purpose**4%
*“Great present”*
### **What buyers complain about **
**Paint Quality**25%
*“not the best painting”*
**Size-Overall**13%
*“GREAT BUT SMALL”*
**Value For Money**8%
*“It is not worth purchasing at the advertised price”*
**Product Condition**8%
*“The product does not look like its in new condition”*
**Advertised Vs Actual Product**8%
*“The Pop was not as pictured”*
**Leather Quality**6%
*“Cheap plastic leather”*
**Strap/String Quality**6%
*“very uncomfortable, whoever came up with the way the straps work have never tried this on”*
**Material Quality**6%
*“Low quality material and very uncomfortable”*
**Comfort-Overall**6%
*“very uncomfortable, whoever came up with the way the straps work have never tried this on”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**17%
**Product Condition**14%
**Advertised Vs Actual Product**14%
**Shoulder Fit**10%
**Arm Fit**7%
**Add-Ons/Attachments**5%
**Functionality-Overall**5%
**Quality-Overall**2%
## **Common questions**
- **Is escanor profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the escanor niche?**
- 12 brands and 113 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in escanor?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for escanor peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the escanor niche?**
- Listings span $9.40–$205.22; the average listing price is $37.54 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.
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