---
title: "Trend — encanto toys - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/encanto-toys/trend"
last_updated: "2026-08-08T16:39:41.715Z"
locale: en
meta:
  description: "Niche score 47/100 · $341K/yr market · 633K searches/yr · $22.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $341K/yr market · 633K searches/yr · $22.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — encanto toys - Flapen"
---

# **encanto toys**

**Skip it**

Soft demand (-17.3% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 16Conversion 30Competition 75Returns 79Price range 83Avg price 94Brand share 32Review moat 25Quality gap 16

**Avg price**

**Great****$22.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.86–$76.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$341K**

$341K/yr · 633K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,832.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## Trend