---
title: "Trend — elphaba - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/elphaba/trend"
last_updated: "2026-08-08T13:56:03.019Z"
locale: en
meta:
  description: "Niche score 46/100 · $257K/yr market · 305K searches/yr · $30.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $257K/yr market · 305K searches/yr · $30.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — elphaba - Flapen"
---

# **elphaba**

**Skip it**

Soft demand (-44.7% this quarter) — this niche doesn't clear our bar today.

Market size 47Growth 3Conversion 34Competition 78Returns 61Price range 51Avg price 95Brand share 48Review moat 66Quality gap 23

**Avg price**

**Incredible****$30.67**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****863.39**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$12.98–$179.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$257K**

$257K/yr · 305K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-44.7%**

90-day search growth — must beat 0% to launch

## Trend