---
title: "Elphaba — $257K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/elphaba"
last_updated: "2026-08-08T15:12:13.036Z"
locale: en
meta:
description: "Niche score 46/100 · $257K/yr market · 305K searches/yr · $30.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $257K/yr market · 305K searches/yr · $30.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elphaba — $257K/yr Amazon US Niche (2026) - Flapen"
---
# **elphaba**
**Skip it**
Soft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 3Conversion 34Competition 78Returns 61Price range 51Avg price 95Brand share 48Review moat 66Quality gap 23
**Avg price**
**Incredible****$30.67**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****863.39**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$12.98–$179.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$257K**
$257K/yr · 305K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elphaba is a $257K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elphaba market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$245K–$307K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#2,536**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**337**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**19%**
- Funko27% - Mattel24% - Wicked15% - Foster Grant5% - Care Bears5% - Samii Ryan4%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -44.7% search growth over the last 90 days.
100K60KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/elphaba/trend)
## **Top elphaba search terms**
- **elphaba**163K/yr-39.1%0.9% conv. - **wicked elphaba**35K/yr-43.3%0.7% conv. - **elphaba funko pop**26K/yr-52.4%5.3% conv. - **elphaba wicked**7K/yr-11.6%0.0% conv. - **glinda and elphaba**11K/yr-24.3%1.1% conv. - **wicked toys for 5 year old**18K/yr-69.7%1.3% conv. - **elphaba and glinda**8K/yr-28.7%1.4% conv. - **elphaba funko**7K/yr-50.2%7.1% conv. - **funko pop elphaba**5K/yr-40.3%5.9% conv. - **wicked toys for 7 year old**19K/yr-89.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/elphaba/search-terms)
## **Top elphaba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Movies: Wicked for Good - Elphaba**Funko**$12.98**4.9★444 rev](https://www.amazon.com/dp/B0DSWGJJ2H) [2**Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look**Mattel**$23.45**4.8★556 rev](https://www.amazon.com/dp/B0DPLLD42C) [3**Funko POP Movies: Elphaba - Wicked - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$15.48**4.9★1,402 rev](https://www.amazon.com/dp/B0CVNMY6YH) [4**Foster Grant x Wicked Elphaba Collection Sunglasses Dont Hide Your Magic Cat Eye 54 mm Unisex**Foster Grant**$27.97**4.8★86 rev](https://www.amazon.com/dp/B0DHW97Z2F) [5**Mattel Universal Pictures Wicked: for Good Elphaba Thropp Doll**Mattel**$27.52**4.9★1,444 rev](https://www.amazon.com/dp/B0DPQRLW9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Owala Wicked FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 32 oz Elphaba (Green)**Owala**$39.83**15,689 rev8mo ago](https://www.amazon.com/dp/B0FTZTTNQF) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$37.18**2 rev8mo ago](https://www.amazon.com/dp/B0FPPBL46W) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$34.86**2 rev8mo ago](https://www.amazon.com/dp/B0FPNX6QPJ) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$37.33**2 rev8mo ago](https://www.amazon.com/dp/B0FPPGJ95B) [**Wicked Movie Elphaba Satin Bomber Jacket**Wicked**$42.73**3 rev9mo ago](https://www.amazon.com/dp/B0FPDTVN53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$37.18**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FPPBL46W) [**Wicked Elphaba Womens Ladies & Juniors Black Multi-Placement Crewneck Sweatshirt with Embroidery & Chenille Patch**Wicked**$38.27**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0FPDV87S6) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$34.86**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FPNX6QPJ) [**Samii Ryan Wicked x Elphaba Varsity Jacket Black X-Small**Samii Ryan**$179.17**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FNX624JW) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants**Wicked**$37.33**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FPPGJ95B)
**~~View all trending →~~**
## **What buyers say about elphaba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality”*
**Gifting Purpose**15%
*“Christmas gift”*
**Collectibles**9%
*“Good collectible”*
**Value For Money**8%
*“Price was decent”*
**Fun/Entertainment Experience**8%
*“Great fun”*
**Soft Feel**7%
*“They are soft and fluffy”*
**Color**7%
*“Bright and colorful”*
**Advertised Vs Actual Product**5%
*“Its just what I needed”*
**Size-Overall**4%
*“are of good size”*
**Design-Overall**2%
*“The design looks amazing”*
### **What buyers complain about **
**Size-Overall**19%
*“Unfortunately, the hat doesn't fit on the head”*
**Value For Money**11%
*“Meh not worth the money”*
**Durability**7%
*“It kept falling apart”*
**Quality-Overall**7%
*“Cheaply made”*
**Assembly/Installation**6%
*“doesnt stay together like its supposed to”*
**Noise Level**4%
*“a bit loud”*
**Strength**4%
*“Not sturdy”*
**Leak-Proof**3%
*“now it wont stop leaking”*
**Design-Overall**3%
*“Poor design”*
**Shape/Style**3%
*“Does not look like her”*
### **Top return reasons **
**Value For Money**27%
**Size-Overall**25%
**Gifting Purpose**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Product Condition**3%
**Scratch Resistance**2%
**Functionality-Overall**2%
**Color**2%
## **Common questions**
- **Is elphaba profitable to sell on Amazon United States?**
- The niche generates $257K/yr across 44 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the elphaba niche?**
- 20 brands and 337 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in elphaba?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 2.6%.
- **When does demand for elphaba peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the elphaba niche?**
- Listings span $12.98–$179.17; the average listing price is $30.67 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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