[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-elmo-ornament":3,"research-sidebar-rollups":642},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":87,"demand":92,"seasonality":370,"brandShare":383,"products":399,"feedback":456,"searchTerms":578,"related":609,"lastUpdated":37},"71a1a24c-686d-4635-b918-16d485c8e93f","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":43,"pageQuality":31,"unitsSoldMin":44,"unitsSoldAvgMin":31,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":21,"top20BrandShare":21,"primePct":29,"oosRate":50},6056,87133,2.685,0.8995,0.0038,0.9346,1,4.52,302,18.29,9.74,23.74,6,1500,0.8333,0.0194,0,3,"elmo ornament","elmo-ornament","\u002Fresearch\u002Fus\u002Ftoys-games\u002Felmo-ornament","Playsets","2026-07-31T03:12:16.342355+00:00",5,29,[41,42],"out_of_stock","low_review_barrier",2739,1250,100,22863,27435,47,163,0.0473,{"score":52,"verdict":53,"components":54},38,"skip",[55,60,63,66,68,70,72,77,80,83],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",2,0.15,6055.92,{"key":61,"score":62,"weight":58,"raw":18},"growth",87,{"key":64,"score":38,"weight":65,"raw":19},"conversion",0.1,{"key":67,"score":38,"weight":58,"raw":20},"competition",{"key":69,"score":31,"weight":65,"raw":21},"brandShare",{"key":71,"score":52,"weight":65,"raw":22},"qualityGap",{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",85,0.05,302.17,{"key":78,"score":79,"weight":65,"raw":30},"returns",76,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",83,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",62,0.6242857142857142,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":369},[94,97,100,103,106,109,112,115,118,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,179,182,184,187,190,193,196,199,202,205,207,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,310,313,316,319,322,325,327,330,333,335,337,339,342,344,346,349,352,355,358,361,363,366],{"week":95,"volume":96},"2024-08-04",187,{"week":98,"volume":99},"2024-08-11",234,{"week":101,"volume":102},"2024-08-18",325,{"week":104,"volume":105},"2024-08-25",274,{"week":107,"volume":108},"2024-09-01",209,{"week":110,"volume":111},"2024-09-08",472,{"week":113,"volume":114},"2024-09-15",474,{"week":116,"volume":117},"2024-09-22",756,{"week":119,"volume":117},"2024-09-29",{"week":121,"volume":122},"2024-10-06",830,{"week":124,"volume":125},"2024-10-13",1204,{"week":127,"volume":128},"2024-10-20",1422,{"week":130,"volume":131},"2024-10-27",1537,{"week":133,"volume":134},"2024-11-03",2816,{"week":136,"volume":137},"2024-11-10",4879,{"week":139,"volume":140},"2024-11-17",7069,{"week":142,"volume":143},"2024-11-24",8746,{"week":145,"volume":146},"2024-12-01",10008,{"week":148,"volume":149},"2024-12-08",12281,{"week":151,"volume":152},"2024-12-15",8295,{"week":154,"volume":155},"2024-12-22",5423,{"week":157,"volume":158},"2024-12-29",1736,{"week":160,"volume":161},"2025-01-05",2985,{"week":163,"volume":164},"2025-01-12",1284,{"week":166,"volume":167},"2025-01-19",509,{"week":169,"volume":170},"2025-01-26",405,{"week":172,"volume":173},"2025-02-02",321,{"week":175,"volume":176},"2025-02-09",25,{"week":178,"volume":39},"2025-02-16",{"week":180,"volume":181},"2025-02-23",28,{"week":183,"volume":181},"2025-03-02",{"week":185,"volume":186},"2025-03-09",37,{"week":188,"volume":189},"2025-03-16",24,{"week":191,"volume":192},"2025-03-23",34,{"week":194,"volume":195},"2025-03-30",26,{"week":197,"volume":198},"2025-04-06",56,{"week":200,"volume":201},"2025-04-20",72,{"week":203,"volume":204},"2025-05-11",66,{"week":206,"volume":204},"2025-06-01",{"week":208,"volume":82},"2025-06-08",{"week":210,"volume":211},"2025-06-29",78,{"week":213,"volume":214},"2025-07-06",129,{"week":216,"volume":217},"2025-07-13",213,{"week":219,"volume":220},"2025-07-20",228,{"week":222,"volume":223},"2025-07-27",310,{"week":225,"volume":226},"2025-08-03",267,{"week":228,"volume":229},"2025-08-10",286,{"week":231,"volume":232},"2025-08-17",307,{"week":234,"volume":235},"2025-08-24",424,{"week":237,"volume":238},"2025-08-31",385,{"week":240,"volume":241},"2025-09-07",466,{"week":243,"volume":244},"2025-09-14",527,{"week":246,"volume":247},"2025-09-21",542,{"week":249,"volume":250},"2025-09-28",794,{"week":252,"volume":253},"2025-10-05",777,{"week":255,"volume":256},"2025-10-12",1285,{"week":258,"volume":259},"2025-10-19",1498,{"week":261,"volume":262},"2025-10-26",1618,{"week":264,"volume":265},"2025-11-02",2664,{"week":267,"volume":268},"2025-11-09",5052,{"week":270,"volume":271},"2025-11-16",7671,{"week":273,"volume":274},"2025-11-23",9305,{"week":276,"volume":277},"2025-11-30",11634,{"week":279,"volume":280},"2025-12-07",16253,{"week":282,"volume":283},"2025-12-14",12986,{"week":285,"volume":286},"2025-12-21",8710,{"week":288,"volume":289},"2025-12-28",2777,{"week":291,"volume":292},"2026-01-04",1217,{"week":294,"volume":295},"2026-01-11",533,{"week":297,"volume":298},"2026-01-18",246,{"week":300,"volume":301},"2026-01-25",149,{"week":303,"volume":304},"2026-02-01",160,{"week":306,"volume":307},"2026-02-08",64,{"week":309,"volume":204},"2026-02-15",{"week":311,"volume":312},"2026-02-22",60,{"week":314,"volume":315},"2026-03-01",68,{"week":317,"volume":318},"2026-03-08",40,{"week":320,"volume":321},"2026-03-15",57,{"week":323,"volume":324},"2026-03-22",39,{"week":326,"volume":48},"2026-03-29",{"week":328,"volume":329},"2026-04-05",70,{"week":331,"volume":332},"2026-04-12",43,{"week":334,"volume":48},"2026-04-19",{"week":336,"volume":74},"2026-04-26",{"week":338,"volume":312},"2026-05-03",{"week":340,"volume":341},"2026-05-17",48,{"week":343,"volume":198},"2026-05-24",{"week":345,"volume":201},"2026-05-31",{"week":347,"volume":348},"2026-06-07",134,{"week":350,"volume":351},"2026-06-14",102,{"week":353,"volume":354},"2026-06-21",103,{"week":356,"volume":357},"2026-06-28",167,{"week":359,"volume":360},"2026-07-05",131,{"week":362,"volume":96},"2026-07-12",{"week":364,"volume":365},"2026-07-19",261,{"week":367,"volume":368},"2026-07-26",264,false,[371,372,373,374,375,376,377,378,379,380,381,382],0.5241367800540015,0.053858487360898356,0.022888068997991333,0.03557187390104486,0.03456098418696691,0.05991769491259873,0.12323794651105958,0.1709611598211075,0.3176355353165686,0.7274829680580308,3.8042513793439148,4.988899683898283,{"top":384,"otherBrandCount":31,"otherClickShare":31},[385,388,391,394,396],{"brand":386,"clickShare":387},"Hallmark Keepsake",0.5948,{"brand":389,"clickShare":390},"Get Trend",0.1176,{"brand":392,"clickShare":393},"Penn-Plax",0.1111,{"brand":395,"clickShare":393},"Sesame Street",{"brand":397,"clickShare":398},"INTIMO",0.0654,[400,411,419,428,437,446],{"asin":401,"title":402,"brand":386,"imageUrl":403,"price":404,"rating":405,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0DR39HK11","Hallmark Keepsake Christmas Ornament 2025 Sesame Street Skating with Elmo Gifts for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002FA1I8AUoqt8L.jpg",22.63,4.8,31,0.4575,0.5602,"2025-07-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DR39HK11",{"asin":412,"title":413,"brand":386,"imageUrl":414,"price":26,"rating":405,"reviews":406,"clickShare90":415,"clickShare360":416,"launchDate":417,"amazonUrl":418},"B0G3TFQ14P","Hallmark Keepsake Sesame Street Christmas Ornament (Tickle Me Elmo)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002FA1AXrgSP-eL.jpg",0.1373,0.0057,"2026-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3TFQ14P",{"asin":420,"title":421,"brand":389,"imageUrl":422,"price":423,"rating":424,"reviews":204,"clickShare90":390,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B0FPD9SKB6","Get Trend Sesame Street Cookie Monster Elmo 3D String Lights 5.5ft Indoor LED Battery Operated Warm Fairy Lights Room Decor Home Decorations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51S3sromhhL.jpg",22.04,3.9,0.1661,"2025-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FPD9SKB6",{"asin":429,"title":430,"brand":392,"imageUrl":431,"price":25,"rating":432,"reviews":433,"clickShare90":393,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B0815RK4V8","Penn-Plax Officially Licensed Sesame Street Aquarium Ornament Oscar (Mini\u002FSmall Size) Perfect for Freshwater and Saltwater Tanks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dl-AoxiyS.jpg",4.1,77,0.0601,"2019-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0815RK4V8",{"asin":438,"title":439,"brand":395,"imageUrl":440,"price":441,"rating":405,"reviews":442,"clickShare90":393,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0B7KPDZLB","Sesame Street Neighborhood Friends 7-piece Poseable Figurines Kids Toys for Ages 2 Up by Just Play","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41scI9b2MjL.jpg",16.91,1597,0.2043,"2023-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B7KPDZLB",{"asin":447,"title":448,"brand":397,"imageUrl":449,"price":450,"rating":451,"reviews":452,"clickShare90":398,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0FW6CGSRK","Sesame Street Elmo Pajamas Womens Ornament Design Plush Fleece Lounge Sleep Pants (Large)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w4j62aO2L.jpg",14.68,4.7,11,0.0036,"2025-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FW6CGSRK",{"love":457,"hate":524,"returnReasons":555},[458,465,472,479,486,493,500,507,512,518],{"topic":459,"percentOfMentions":460,"verbatims":461},"Fun\u002FEntertainment Experience",0.2006,[462,463,464],"So fun for toddlers","Best character toy","Toddler loves",{"topic":466,"percentOfMentions":467,"verbatims":468},"Quality-Overall",0.1605,[469,470,471],"Very cute, well made, customizeable","Good quality","So cute and well made",{"topic":473,"percentOfMentions":474,"verbatims":475},"Size-Overall",0.1142,[476,477,478],"Perfect size","She fits easy in the Sesame Street eggs they sell","they are the right size for little hands",{"topic":480,"percentOfMentions":481,"verbatims":482},"Durability",0.10490000000000001,[483,484,485],"Durable and fun","Perfect size very durable light weight","These by far was the cutest cake, accessories, very durable",{"topic":487,"percentOfMentions":488,"verbatims":489},"Advertised Vs Actual Product",0.0864,[490,491,492],"Cute as pictured","as expected","Exactly what I wanted worked out",{"topic":494,"percentOfMentions":495,"verbatims":496},"Value For Money",0.0679,[497,498,499],"Definitely got my money's worth","Good value","Worth the money",{"topic":501,"percentOfMentions":502,"verbatims":503},"Strength",0.0556,[504,505,506],"They stand up easily which is nice","Super sturdy","let me tell you how sturdy these figurines are",{"topic":508,"percentOfMentions":509,"verbatims":510},"Brightness\u002FShine\u002FGlow",0.037000000000000005,[511],"its perfect not too bright that its difficult to sleep with",{"topic":513,"percentOfMentions":514,"verbatims":515},"Design-Overall",0.030899999999999997,[516,517],"Well may beautifully done","Great design and color, lightweight and good value",{"topic":519,"percentOfMentions":520,"verbatims":521},"Ease Of Use",0.024700000000000003,[522,523],"I can tell it gets easier over time","slightly pose able",[525,531,536,541,546,550],{"topic":466,"percentOfMentions":526,"verbatims":527},0.2857,[528,529,530],"Poor quality control","Amazon's return quality control just isn't there","Bad quality",{"topic":473,"percentOfMentions":532,"verbatims":533},0.2143,[534,535],"Objects too small","Very small characters",{"topic":494,"percentOfMentions":537,"verbatims":538},0.1429,[539,540],"Too expensive for little kids toys","its little expensive for tiny toys",{"topic":542,"percentOfMentions":543,"verbatims":544},"Battery Life",0.07139999999999999,[545],"battery spring broke",{"topic":547,"percentOfMentions":543,"verbatims":548},"Adhesion\u002FStickiness",[549],"most of them wouldn't even stick to the lights",{"topic":551,"percentOfMentions":552,"verbatims":553},"Hard Feel",0.047599999999999996,[554],"At first the figures were a bit stiff",[556,558,560,563,565,567,570,572,573,576],{"reason":473,"pct":557},0.3272,{"reason":494,"pct":559},0.2716,{"reason":561,"pct":562},"Defective Material\u002FParts",0.0926,{"reason":487,"pct":564},0.0802,{"reason":566,"pct":495},"Product Condition",{"reason":568,"pct":569},"Gifting Purpose",0.0617,{"reason":571,"pct":514},"Functionality-Overall",{"reason":466,"pct":514},{"reason":574,"pct":575},"Degree Of Motion",0.018500000000000003,{"reason":508,"pct":577},0.0062,[579,583,588,593,597,601,605],{"term":580,"volume":581,"growthQoq":582,"conversionRate":31},"sesame street christmas ornaments",15531,1.5698,{"term":584,"volume":585,"growthQoq":586,"conversionRate":587},"elmo christmas ornament",18817,1.25,0.0025,{"term":589,"volume":590,"growthQoq":591,"conversionRate":592},"sesame street ornaments",14920,1.0207,0.0051,{"term":33,"volume":594,"growthQoq":595,"conversionRate":596},23448,0.3161,0.0087,{"term":598,"volume":599,"growthQoq":600,"conversionRate":31},"sesame street ornament",4706,1.0164,{"term":602,"volume":603,"growthQoq":604,"conversionRate":31},"elmo ornament 2025",6059,-0.8158,{"term":606,"volume":607,"growthQoq":608,"conversionRate":31},"sesame street ornaments for christmas tree",3652,-0.92,[610,616,621,626,631,637],{"title":611,"href":612,"score":329,"verdict":613,"marketSize":614,"growth90":615},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts","watch",317041.86,4.0766,{"title":617,"href":618,"score":329,"verdict":613,"marketSize":619,"growth90":620},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":622,"href":623,"score":329,"verdict":613,"marketSize":624,"growth90":625},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":627,"href":628,"score":329,"verdict":613,"marketSize":629,"growth90":630},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":632,"href":633,"score":329,"verdict":634,"marketSize":635,"growth90":636},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":638,"href":639,"score":329,"verdict":613,"marketSize":640,"growth90":641},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[643,650,657,664,671,678,685,692,699,706,713,720,727,730,737,744,751,758,765,772],{"nodeId":644,"label":645,"slug":646,"href":647,"nichesTracked":648,"marketSizeTotal":649},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":655,"marketSizeTotal":656},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":658,"label":659,"slug":660,"href":661,"nichesTracked":662,"marketSizeTotal":663},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":665,"label":666,"slug":667,"href":668,"nichesTracked":669,"marketSizeTotal":670},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":728,"marketSizeTotal":729},3143,1662205212,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":749,"marketSizeTotal":750},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":759,"label":760,"slug":761,"href":762,"nichesTracked":763,"marketSizeTotal":764},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":766,"label":767,"slug":768,"href":769,"nichesTracked":770,"marketSizeTotal":771},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":773,"label":774,"slug":775,"href":776,"nichesTracked":57,"marketSizeTotal":777},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]