---
title: "Eleven Stranger Things — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/eleven-stranger-things"
last_updated: "2026-08-08T13:49:17.831Z"
locale: en
meta:
description: "Niche score 45/100 · $136K/yr market · 238K searches/yr · $22.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $136K/yr market · 238K searches/yr · $22.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eleven Stranger Things — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **eleven stranger things**
**Skip it**
Soft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 0Conversion 32Competition 74Returns 92Price range 82Avg price 94Brand share 28Review moat 70Quality gap 16
**Avg price**
**Great****$22.67**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.99–$59.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****718.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$136K**
$136K/yr · 238K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-61.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eleven stranger things is a $136K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eleven stranger things market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$91K–$113K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#9,750**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **43%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**223**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**10%**
- Funko62% - Weezag9% - POP8% - Jazwares6% - Stranger Things4% - Bioworld2% - Open — no brand owns it (10 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -61.5% search growth over the last 90 days.
15K10KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/eleven-stranger-things/trend)
## **Top eleven stranger things search terms**
- **eleven funko pop**56K/yr-61.0%2.1% conv. - **eleven stranger things**43K/yr-53.3%1.0% conv. - **stranger things eleven**38K/yr-55.1%0.9% conv. - **stranger things funko pop eleven**34K/yr-70.2%1.5% conv. - **funko pop eleven**12K/yr-60.5%4.1% conv. - **funko pop stranger things eleven**15K/yr-78.7%3.4% conv. - **stranger things 11**9K/yr-64.7%1.3% conv. - **stranger things eleven funko pop**8K/yr-57.1%2.6% conv. - **eleven funko**4K/yr-46.7%1.5% conv. - **11 stranger things**4K/yr-66.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/eleven-stranger-things/search-terms)
## **Top eleven stranger things products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! TV: Netflix Stranger Things - Eleven**Funko**$14.65**4.8★557 rev](https://www.amazon.com/dp/B0DYJYLSZD) [2**Funko Pop! Stranger Things: Eleven with Chase**Funko**$21.96**4.8★8,347 rev](https://www.amazon.com/dp/B01M5IK8M9) [3**Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.17**4.2★13 rev](https://www.amazon.com/dp/B08HH89RLR) [4**in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Pink Kids 10-12)**Weezag**$20.06**4.9★10 rev](https://www.amazon.com/dp/B0CNMZCYR6) [5**Funko POP! TV: Netflix Stranger Things - Eleven**Funko**$16.01**4.8★1,781 rev](https://www.amazon.com/dp/B09LHY6KKK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jazwares Stranger Things: Tales from 85 Eleven - 4-Inch Articulated Action Figure with Backpack and Waffle Accessories**Jazwares**$13.13**35 rev4mo ago](https://www.amazon.com/dp/B0FJZ6DNMN) [**Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.17**13 rev6mo ago](https://www.amazon.com/dp/B08HH89RLR) [**Funko POP! Television: Netflix Stranger Things - Eleven**Funko**$15.87**184 rev7mo ago](https://www.amazon.com/dp/B08HH4R2TZ) [**POP Funko TV: Stranger Things - Eleven with Bandana (Season 5) Vinyl Figure Multicolor 3.75 Inches (Bundled with Compatible Box Protector Case)**POP**$27.44**14 rev7mo ago](https://www.amazon.com/dp/B0G54FT6JF) [**Stranger Things Eleven Heartthrob Officially Licensed T Shirts for Men and Women Tees**Stranger Things**$18.94**39 rev8mo ago](https://www.amazon.com/dp/B0G367RB9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UOUA 80s Outfit Women 90s Jumpsuit Costume One-Piece Workout Track Suit Party Retro Clothing Black Print 2XL**UOUA**$31.41**4.4★**▲ 824%**](https://www.amazon.com/dp/B0DM1MBJNV) [**in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Pink Kids 10-12)**Weezag**$20.06**4.9★**▲ 680%**](https://www.amazon.com/dp/B0CNMZCYR6) [**in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Black Adult Small)**Weezag**$19.85**5.0★**▲ 667%**](https://www.amazon.com/dp/B0CNMRTSSK) [**Jazwares Stranger Things: Tales from 85 Eleven - 4-Inch Articulated Action Figure with Backpack and Waffle Accessories**Jazwares**$13.13**4.6★**▲ 511%**](https://www.amazon.com/dp/B0FJZ6DNMN) [**Funko POP! TV: Netflix Stranger Things - Eleven**Funko**$14.65**4.8★**▲ 403%**](https://www.amazon.com/dp/B0DYJYLSZD)
**~~View all trending →~~**
## **What buyers say about eleven stranger things**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**17%
*“Added to the collection”*
**Quality-Overall**16%
*“The detailing is well done”*
**Advertised Vs Actual Product**12%
*“it was exactly what he wanted”*
**Gifting Purpose**11%
*“Fun gift”*
**Value For Money**8%
*“The price is low”*
**Size-Overall**8%
*“Fit well”*
**Design-Overall**4%
*“Nice design,”*
**Soft Feel**3%
*“Its Material is soft and comfortable”*
**Assembly/Installation**3%
*“it's very fun to put together”*
**Washability**3%
*“Great shirt holds up well in the wash”*
### **What buyers complain about **
**Size-Overall**18%
*“Larger than I thought it would be”*
**Value For Money**17%
*“A little expensive”*
**Advertised Vs Actual Product**13%
*“Does not come with free protector as advertised”*
**Quality-Overall**8%
*“after opening it i was very displeased with the quality of the actual product box”*
**Chain/Key Quality**8%
*“the chain broke immediately”*
**Drop/Impact Protection**4%
*“Does not come with free protector as advertised”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are not at all clear, so we went to YouTube to try and figure it out”*
**Natural Resource Wastage**2%
*“Biggest waste of money ever”*
**Strength**1%
*“The zipper also feels flimsy”*
**Material Quality**1%
*“I can tell the material is quite thin”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Length**6%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Gifting Purpose**3%
**Product Condition**3%
**Print Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is eleven stranger things profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 47 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eleven stranger things niche?**
- 16 brands and 223 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in eleven stranger things?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.2%.
- **What does it cost to enter the eleven stranger things niche?**
- Listings span $5.99–$59.41; the average listing price is $22.67 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.
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