---
title: "Eldrazi — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/eldrazi"
last_updated: "2026-08-08T13:48:52.465Z"
locale: en
meta:
description: "Niche score 34/100 · $150K/yr market · 148K searches/yr · $130.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $150K/yr market · 148K searches/yr · $130.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eldrazi — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **eldrazi**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 19Conversion 10Competition 23Returns 98Price range 22Avg price 65Brand share 3Review moat 75Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****500.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$130.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$150K**
$150K/yr · 148K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$7.98–$398.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, eldrazi is a $150K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eldrazi market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$325K–$390K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,136**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **5%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering62% - TTD Cards Lots16% - MTG Decks & More15% - Wizards of the Coast5% - Realm Guard2% - Generic1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/eldrazi/trend)
## **Top eldrazi search terms**
- **eldrazi commander deck**46K/yr-9.8%0.3% conv. - **eldrazi incursion commander deck**16K/yr+38.2%0.3% conv. - **eldrazi**21K/yr-23.1%0.7% conv. - **mtg eldrazi**14K/yr-5.0%0.5% conv. - **eldrazi unbound commander deck**16K/yr-27.7%0.2% conv. - **mtg eldrazi commander deck**9K/yr-9.5%0.5% conv. - **eldrazi incursion**6K/yr-2.3%0.2% conv. - **magic the gathering eldrazi**7K/yr-24.3%0.5% conv. - **eldrazi unbound**8K/yr-45.6%0.3% conv. - **eldrazi mtg**5K/yr-28.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/eldrazi/search-terms)
## **Top eldrazi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering Commander Masters Commander Deck - Eldrazi Unbound (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$398.86**4.7★777 rev](https://www.amazon.com/dp/B0BVT8M6FZ) [2**Magic: The Gathering Modern Horizons 3 Commander Deck Eldrazi Incursion (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$106.12**4.8★1,467 rev](https://www.amazon.com/dp/B0CSVBJFTQ) [3**25 Magic Card Eldrazi Lot - 3 Rares/Mythics 25+ Commons/Uncommons and Foils!**TTD Cards Lots**$15.20**3.9★227 rev](https://www.amazon.com/dp/B08158SB4Z) [4**Magic: The Gathering Modern Horizons 3 Commander Deck Bundle - Includes All 4 Decks (Graveyard Overdrive Tricky Terrain Creative Energy and Eldrazi Incursion)**Magic: The Gathering**$208.41**4.8★1,467 rev](https://www.amazon.com/dp/B0CTLRHBXY) [5**Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!**MTG Decks & More**$199.97**4.1★4 rev](https://www.amazon.com/dp/B0D7VFPQVK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(The Giant) 100% Hand-Drawn 100ct Textured Matte TCG/MTG Card Art Sleeves by Realm Guard**Realm Guard**$16.52**35 rev1y ago](https://www.amazon.com/dp/B0FF9C1S3C) [**Generic Ulamogs Dreadsire Trading Card Single (1/1993)**Generic**$7.98**3 rev1y ago](https://www.amazon.com/dp/B0DGTC1DCN) [**Magic The Gathering Duskmourn House of Horror Commander Deck Endless Punishment Black/RED (SD4)**Magic: The Gathering**$110.76**174 rev2y ago](https://www.amazon.com/dp/B0D95R4PTT) [**Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!**MTG Decks & More**$199.97**4 rev2y ago](https://www.amazon.com/dp/B0D7VFPQVK) [**Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000**Wizards of the Coast**$227.76**6 rev2y ago](https://www.amazon.com/dp/B0CZKF2VKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000**Wizards of the Coast**$227.76**4.6★**▲ 505%**](https://www.amazon.com/dp/B0CZKF2VKK) [**Magic: The Gathering Modern Horizons 3 Commander Deck - Graveyard Overdrive (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$43.89**4.8★**▲ 489%**](https://www.amazon.com/dp/B0CTKSFVXK) [**Magic: The Gathering Modern Horizons 3 Commander Deck - Creative Energy (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$40.63**4.8★**▲ 223%**](https://www.amazon.com/dp/B0CSVBJDKS) [**Magic: The Gathering Modern Horizons 3 Commander Deck - Tricky Terrain (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$50.28**4.8★**▲ 214%**](https://www.amazon.com/dp/B0CSV539P8) [**Generic Ulamogs Dreadsire Trading Card Single (1/1993)**Generic**$7.98**5.0★**▲ 212%**](https://www.amazon.com/dp/B0DGTC1DCN)
**~~View all trending →~~**
## **What buyers say about eldrazi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The overall product is nice, and shuffles great”*
**Advertised Vs Actual Product**17%
*“You get whats advertised”*
**Strength**10%
*“this one seems be the stronges”*
**Fun/Entertainment Experience**10%
*“It's fun to pilot”*
**Value For Money**8%
*“Price was equal to stores and availability great”*
**Suitability Beginner**8%
*“Very good starter deck”*
**Gifting Purpose**4%
*“Good structure great gift for my son 5 stars needed a little upgrades which he did with Edgar makrov”*
**Design-Overall**4%
*“Great structure to upgrade”*
**Ease Of Use**4%
*“Easy to play”*
**Engraving/Paint/Sublimation**4%
*“The artwork on these are very well done”*
### **What buyers complain about **
**Value For Money**43%
*“Overpriced”*
**Advertised Vs Actual Product**22%
*“Not what it says it is very disappointing”*
**Quality-Overall**11%
*“the lack of variety stops it from being four stars”*
**Size-Overall**4%
*“they fit MTG cards pretty tight”*
## **Common questions**
- **Is eldrazi profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 20 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the eldrazi niche?**
- 6 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in eldrazi?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- **When does demand for eldrazi peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eldrazi niche?**
- Listings span $7.98–$398.86; the average listing price is $130.03 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.
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