---
title: "Trend — egg toy - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/egg-toy/trend"
last_updated: "2026-08-08T13:49:38.760Z"
locale: en
meta:
  description: "Niche score 46/100 · $183K/yr market · 318K searches/yr · $12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $183K/yr market · 318K searches/yr · $12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — egg toy - Flapen"
---

# **egg toy**

**Skip it**

Soft demand (-56.0% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 0Conversion 56Competition 60Returns 82Price range 50Avg price 52Brand share 81Review moat 48Quality gap 19

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.35–$22.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,658.07**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$183K**

$183K/yr · 318K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-56.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend