---
title: "Edible Crayons — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/edible-crayons"
last_updated: "2026-08-08T13:12:16.996Z"
locale: en
meta:
description: "Niche score 45/100 · $87K/yr market · 205K searches/yr · $14.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $87K/yr market · 205K searches/yr · $14.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Edible Crayons — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **edible crayons**
**Skip it**
A small market ($87K/yr) — this niche doesn't clear our bar today.
Market size 22Growth 37Conversion 37Competition 25Returns 93Price range 64Avg price 69Brand share 42Review moat 46Quality gap 67
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.28**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.67–$29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,943.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$87K**
$87K/yr · 205K searches
According to Flapen's Amazon United States niche tracking, edible crayons is a $87K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **edible crayons market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$86K–$114K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#542**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **36.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**14%**
- Bombi25% - Rhode Island Novelty20% - DOUzzle17% - Honeysticks9% - Ruitutedianzi8% - Arikit6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/edible-crayons/trend)
## **Top edible crayons search terms**
- **edible crayons**84K/yr-1.6%2.2% conv. - **crayon candy**21K/yr+15.6%2.6% conv. - **edible crayons for marines**28K/yr+3.7%3.7% conv. - **candy crayons**16K/yr+11.1%2.4% conv. - **crayon gum**8K/yr+55.9%6.1% conv. - **edible crayons for marines mre**13K/yr+25.2%0.9% conv. - **chocolate crayons**7K/yr+7.1%1.1% conv. - **edible crayons candy**4K/yr+71.7%3.3% conv. - **crayon gummies**4K/yr+59.4%3.4% conv. - **crayons ready to eat**7K/yr+12.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/edible-crayons/search-terms)
## **Top edible crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bombi Crayon Mexican Chewing Gum 24 individually Sealed Packs in box**Bombi**$7.96**4.2★1,743 rev](https://www.amazon.com/dp/B01LZIVGK8) [2**Magic Colors Assorted Fruit Flavored Bubble Gum Crayons Packs: 24-Piece Box**Rhode Island Novelty**$23.62**4.3★323 rev](https://www.amazon.com/dp/B07ZTTPQWV) [3**DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (4 Count Sampler) Individually Wrapped Party Favor**DOUzzle**$10.11**4.3★239 rev](https://www.amazon.com/dp/B0GPFNCRSB) [4**Ruitutedianzi 1PCS Funny Crayon Case Crayons Favors Funny Edible Crayons for Gifts with 4 Mini Crayon for Kids Fine Workmanship**Ruitutedianzi**$8.94**5.0★3 rev](https://www.amazon.com/dp/B0DP6MR8PQ) [5**DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (2 Count Sampler) Individually Wrapped Party Favor**DOUzzle**$6.67**4.3★239 rev](https://www.amazon.com/dp/B0FPHQP691)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bombi Crayon Chewing Gum 24 Pieces Carr Mexican Bubble Gum Assorted Fruit Flavors Individually Wrapped Novelty Candy Dulces Mexicanos Goma de Mascar by New to Town**New To Town**$10.15**5 rev2mo ago](https://www.amazon.com/dp/B0H37TJ7XW) [**DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (4 Count Sampler) Individually Wrapped Party Favor**DOUzzle**$10.11**239 rev5mo ago](https://www.amazon.com/dp/B0GPFNCRSB) [**Only Kosher Candy Edible Taffy Sticks Holiday Christmas Treats Party Favors 16 Count 2 Pack Individually Wrapped for School Goodie Bags Pinata Fillers Gag Gifts**Only Kosher Candy**$14.61**4 rev8mo ago](https://www.amazon.com/dp/B0G1ZJM1TX) [**DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (2 Count Sampler) Individually Wrapped Party Favor**DOUzzle**$6.67**239 rev11mo ago](https://www.amazon.com/dp/B0FPHQP691) [**Ruitutedianzi 1PCS Funny Crayon Case Crayons Favors Funny Edible Crayons for Gifts with 4 Mini Crayon for Kids Fine Workmanship**Ruitutedianzi**$8.94**3 rev1y ago](https://www.amazon.com/dp/B0DP6MR8PQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bombi Crayon Chewing Gum 24 Pieces Carr Mexican Bubble Gum Assorted Fruit Flavors Individually Wrapped Novelty Candy Dulces Mexicanos Goma de Mascar by New to Town**New To Town**$10.15**3.7★**▲ 201%**](https://www.amazon.com/dp/B0H37TJ7XW) [**DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (4 Count Sampler) Individually Wrapped Party Favor**DOUzzle**$10.11**4.3★**▲ 142%**](https://www.amazon.com/dp/B0GPFNCRSB) [**Only Kosher Candy Edible Taffy Sticks Holiday Christmas Treats Party Favors 16 Count 2 Pack Individually Wrapped for School Goodie Bags Pinata Fillers Gag Gifts**Only Kosher Candy**$14.61**4.1★**▲ 59%**](https://www.amazon.com/dp/B0G1ZJM1TX) [**Andy Anand Milk Chocolate Pencil Treats - 3 Boxes of 7 Pencils Each (21 Pencils 15.8 oz) European Milk Chocolate Party Favors Birthday & Back-to-School Kids Gift**ANDY ANAND CHOCOLATIER**$29.64**4.4★**▲ 40%**](https://www.amazon.com/dp/B0CWRTL29J) [**Lorena Candy Crayon Strawberry 1.1300-ounces (Pack of10)**Lorena**$10.50**4.6★**▲ 29%**](https://www.amazon.com/dp/B00472RMJ4)
**~~View all trending →~~**
## **What buyers say about edible crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**15%
*“They taste the same as I remember them”*
**Size-Overall**15%
*“Perfect size”*
**Durability**13%
*“they arent terrible, very durable”*
**Quality-Overall**8%
*“Great quality”*
**Value For Money**7%
*“However, what I recieved was WELL WORTH IT and in perfect condition”*
**Ease Of Use**6%
*“Very easy to use for a toddler”*
**Grip**5%
*“The grip and size are great”*
**Flavor**5%
*“The flavor is good”*
**Color**5%
*“Colors are good, and high quality”*
**Safety Standards**4%
*“Safe for little ones”*
### **What buyers complain about **
**Color**12%
*“The colors are odd”*
**Hard Feel**11%
*“they were so hard they were all broken”*
**Size-Overall**10%
*“These are too short”*
**Ease Of Chewing/Swallowing**10%
*“To hard to chew”*
**Durability**9%
*“These have broken apart quite easily”*
**Taste-Overall**8%
*“These taste terrible”*
**Quality-Overall**5%
*“dont care about the actual quality”*
**Choking**4%
*“which then becomes a choking hazard”*
**Advertised Vs Actual Product**3%
*“Boxes aren't as pictured”*
**Ease Of Use**2%
*“which was difficult for my 1 year old to do”*
### **Top return reasons **
**Size-Overall**36%
**Color**12%
**Value For Money**9%
**Smell**7%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Functionality-Overall**5%
**Quality-Overall**5%
**Ease Of Use**4%
**Thickness**2%
## **Common questions**
- **Is edible crayons profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the edible crayons niche?**
- 11 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in edible crayons?**
- Top complaints mined from reviews: Color, Hard Feel, Size-Overall. The return rate is 1.1%.
- **When does demand for edible crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the edible crayons niche?**
- Listings span $6.67–$29.64; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 1,944 reviews — the moat a new listing must climb.
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