---
title: "Easter Crafts — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/easter-crafts"
last_updated: "2026-08-08T13:11:53.647Z"
locale: en
meta:
description: "Niche score 22/100 · $57K/yr market · 827K searches/yr · $11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $57K/yr market · 827K searches/yr · $11.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Crafts — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **easter crafts**
**Skip it**
Soft demand (-98.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 8Competition 0Returns 93Price range 35Avg price 46Brand share 0Review moat 74Quality gap 19
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****538.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.51**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.27–$19.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 827K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-98.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, easter crafts is a $57K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 22/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter crafts market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$460K–$576K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#917**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Iconikal27% - 28°C22% - Dan&Darci17% - OHOME17% - PHILORN16% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -98.8% search growth over the last 90 days.
200K150KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 269.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/easter-crafts/trend)
## **Top easter crafts search terms**
- **easter crafts**191K/yr-98.9%0.1% conv. - **easter crafts for kids**181K/yr-99.2%0.1% conv. - **easter activities for kids**93K/yr-98.5%0.1% conv. - **easter craft**79K/yr-98.4%0.0% conv. - **easter crafts for adults**40K/yr-97.8%0.0% conv. - **easter crafts for kids ages 8-12**23K/yr-97.8%0.0% conv. - **easter crafts for kids 3-5**28K/yr-98.4%0.0% conv. - **easter crafts for kids ages 4-8**32K/yr-98.7%0.0% conv. - **easter painting crafts for kids**15K/yr-97.3%0.0% conv. - **easter activities**44K/yr-99.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/easter-crafts/search-terms)
## **Top easter crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iconikal 48-Count Easter Scratch Paper Ornaments Art & Craft Bulk Pack with 24 Sticks Pastel Colored Underlayer**Iconikal**$6.32**4.7★108 rev](https://www.amazon.com/dp/B09GW6GRX1) [2**28C 320PCS Easter Foam Stickers Set Egg Bunny Chick Arts and Crafts Kits**28°C**$19.66**4.8★31 rev](https://www.amazon.com/dp/B0DRYC6FFK) [3**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls (Easter)**Dan&Darci**$16.41**4.4★1,225 rev](https://www.amazon.com/dp/B08956WJQH) [4**OHOME Easter Basket Stuffers for Kids - DIY Happy Egg Bunny Sticker Crafts Stickers for Toddlers Kids Easter Gifts Decor Treats Games Toys Activities Party Favor Supplies(24 Sheets)**OHOME**$6.27**4.8★1,187 rev](https://www.amazon.com/dp/B0CQ2MRY7Z) [5**Philorn 40PCS Easter Wooden Crafts Wood Ornaments Kits**PHILORN**$8.92**4.8★140 rev](https://www.amazon.com/dp/B0GF7GYS4P)
### **Newest**
by launch date
[**Philorn 40PCS Easter Wooden Crafts Wood Ornaments Kits**PHILORN**$8.92**140 rev6mo ago](https://www.amazon.com/dp/B0GF7GYS4P) [**28C 320PCS Easter Foam Stickers Set Egg Bunny Chick Arts and Crafts Kits**28°C**$19.66**31 rev1y ago](https://www.amazon.com/dp/B0DRYC6FFK) [**OHOME Easter Basket Stuffers for Kids - DIY Happy Egg Bunny Sticker Crafts Stickers for Toddlers Kids Easter Gifts Decor Treats Games Toys Activities Party Favor Supplies(24 Sheets)**OHOME**$6.27**1,187 rev2y ago](https://www.amazon.com/dp/B0CQ2MRY7Z) [**Iconikal 48-Count Easter Scratch Paper Ornaments Art & Craft Bulk Pack with 24 Sticks Pastel Colored Underlayer**Iconikal**$6.32**108 rev4y ago](https://www.amazon.com/dp/B09GW6GRX1) [**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls (Easter)**Dan&Darci**$16.41**1,225 rev6y ago](https://www.amazon.com/dp/B08956WJQH)
### **Trending**
90-day click momentum
[**Philorn 40PCS Easter Wooden Crafts Wood Ornaments Kits**PHILORN**$8.92**4.8★**▲ 782%**](https://www.amazon.com/dp/B0GF7GYS4P) [**28C 320PCS Easter Foam Stickers Set Egg Bunny Chick Arts and Crafts Kits**28°C**$19.66**4.8★**▲ 274%**](https://www.amazon.com/dp/B0DRYC6FFK) [**Iconikal 48-Count Easter Scratch Paper Ornaments Art & Craft Bulk Pack with 24 Sticks Pastel Colored Underlayer**Iconikal**$6.32**4.7★**▲ 115%**](https://www.amazon.com/dp/B09GW6GRX1) [**OHOME Easter Basket Stuffers for Kids - DIY Happy Egg Bunny Sticker Crafts Stickers for Toddlers Kids Easter Gifts Decor Treats Games Toys Activities Party Favor Supplies(24 Sheets)**OHOME**$6.27**4.8★**▼ 48%**](https://www.amazon.com/dp/B0CQ2MRY7Z) [**Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls (Easter)**Dan&Darci**$16.41**4.4★**▼ 62%**](https://www.amazon.com/dp/B08956WJQH)
## **What buyers say about easter crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Definitely fun”*
**Quality-Overall**16%
*“Great quality Easter activity”*
**Gifting Purpose**7%
*“Gift”*
**Value For Money**4%
*“Great Value”*
**Size-Overall**4%
*“They are a good size, very cute and I think the kids will love 'em”*
**Ease Of Use**4%
*“Easy for kids”*
**Design-Overall**4%
*“Item was in great shape”*
**Color**3%
*“The sheets are so colorful”*
**Creativity**3%
*“Fun and allows creativity”*
**Advertised Vs Actual Product**2%
*“looks exactly as displayed”*
### **What buyers complain about **
**Functionality-Overall**17%
*“it doesnt work”*
**Size-Overall**17%
*“Larger than I thought they would be”*
**Mess Free**14%
*“Messy”*
**Scratch Resistance**8%
*“Just wish it had more scratch sticks or option to buy more”*
**Thickness**4%
*“The only reason for 4 stars is that some of the stickers are a bit thin”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**27%
**Fun/Entertainment Experience**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Adhesion/Stickiness**4%
**Material Quality**4%
**Functionality-Overall**4%
**Design-Overall**2%
**Shape/Style**2%
## **Common questions**
- **Is easter crafts profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -98.8%. Flapen's verdict: Skip it (22/100).
- **How competitive is the easter crafts niche?**
- 5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in easter crafts?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Mess Free. The return rate is 1.1%.
- **When does demand for easter crafts peak?**
- Demand peaks in Mar–Apr; the busiest month runs 269.2× the quietest.
- **What does it cost to enter the easter crafts niche?**
- Listings span $6.27–$19.66; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.
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