---
title: "Easter Chalk — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/easter-chalk"
last_updated: "2026-08-08T13:48:52.532Z"
locale: en
meta:
description: "Niche score 43/100 · $139K/yr market · 122K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $139K/yr market · 122K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Chalk — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **easter chalk**
**Skip it**
Soft demand (-96.6% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 0Conversion 78Competition 24Returns 97Price range 64Avg price 73Brand share 30Review moat 89Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****210.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.09–$25.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$139K**
$139K/yr · 122K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-96.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, easter chalk is a $139K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter chalk market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**9%**
- Bkpvr26% - Kid Made Modern21% - Chochkees19% - Crayola14% - Colorations7% - JOYIN4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -96.6% search growth over the last 90 days.
30K20KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 61.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/easter-chalk/trend)
## **Top easter chalk search terms**
- **egg chalk**26K/yr-93.2%6.0% conv. - **chalk eggs**17K/yr-94.2%5.6% conv. - **egg shaped chalk**5K/yr-87.7%7.9% conv. - **easter chalk**39K/yr-99.1%0.6% conv. - **sidewalk chalk eggs**3K/yr-91.7%9.7% conv. - **egg chalk for toddlers 1-3**3K/yr-94.5%8.6% conv. - **easter egg chalk**10K/yr-98.6%3.6% conv. - **chalk eggs for toddlers**3K/yr-95.8%13.4% conv. - **easter egg sidewalk chalk**2K/yr-99.0%0.0% conv. - **chalk easter**2K/yr-99.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/easter-chalk/search-terms)
## **Top easter chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bkpvr 36 Pack Sidewalk Chalks Bulk 36 Solid Colors Chalk Eggs for Kids Easter Basket fillers Colorful Egg Chalk Outdoor Toddler Kids Easter Hunt Classroom School Chalkboard Playground Drawing Party**Bkpvr**$15.90**4.7★58 rev](https://www.amazon.com/dp/B0FX3P2K1Q) [2**Crayola Chalk 6ct**Crayola**$13.31**4.8★108 rev](https://www.amazon.com/dp/B086R86X3R) [3**Chochkees 12-Pack Easter Egg Chalk Sidewalk Chalk for Kids Easter Basket Stuffers Gifts Fillers Perfect For Easter Egg Hunt Party Favors 2.5 Inch**Chochkees**$15.60**4.5★25 rev](https://www.amazon.com/dp/B0CXQ7MGZ3) [4**Kid Made Modern Sidewalk Chalk Set for Kids - Washable Neon Colored Egg Chalk for Outdoor Play and Chalkboard Art - Ages 3+ (6 Pieces Multicolor)**Kid Made Modern**$9.09**4.7★321 rev](https://www.amazon.com/dp/B0CHSDFQLL) [5**Colorations Chunky Chalk Eggs Set of 18 for Kids and Toddlers Easy Grip Non-Toxic Assorted Colors 2 1/8 X 1 1/2 inches Outdoor Play Create Drawing Assorted Set (CHALKEGG)**Colorations**$20.40**4.4★69 rev](https://www.amazon.com/dp/B071NV5M9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JustRed Egg Sidewalk Chalk Set 6-Pack Multicolor Washable Egg-Shaped Chalks for Outdoor Play Chalkboard Art & Easter Egg Hunt**JustRed**$12.96**20 rev3w ago](https://www.amazon.com/dp/B0GY4JVPL2) [**JoyRapt 12PCS Easter Egg Sidewalk Chalk for Kids Egg Chalk Easter Basket Stuffers for Kids Boys Girls Toddlers Outdoor Play Washable Sidewalk Chalk Party Favors (12PCS)**JoyRapt**$19.68**34 rev8mo ago](https://www.amazon.com/dp/B0G2LQP497) [**Bkpvr 36 Pack Sidewalk Chalks Bulk 36 Solid Colors Chalk Eggs for Kids Easter Basket fillers Colorful Egg Chalk Outdoor Toddler Kids Easter Hunt Classroom School Chalkboard Playground Drawing Party**Bkpvr**$15.90**58 rev9mo ago](https://www.amazon.com/dp/B0FX3P2K1Q) [**Chochkees 12-Pack Easter Marbelized Egg Chalk Sidewalk Chalk for Kids Easter Basket Stuffers Gifts Fillers Perfect For Easter Egg Hunt Party Favors 2.5 Inch**Chochkees**$15.22**34 rev1y ago](https://www.amazon.com/dp/B0DTPW812H) [**Kid Made Modern Glitter Easter Egg Chalk - Set of 12 Assorted Colored Chalks for Kids Washable Outdoor Drawing Chalk for Easter Basket Stuffers Spring Crafts Egg Hunt Party Favors Ages 3+ & Beyond**Kid Made Modern**$11.28**225 rev1y ago](https://www.amazon.com/dp/B0DTMJ4YKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JustRed Egg Sidewalk Chalk Set 6-Pack Multicolor Washable Egg-Shaped Chalks for Outdoor Play Chalkboard Art & Easter Egg Hunt**JustRed**$12.96**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GY4JVPL2) [**JOYIN 12 PCS Jumbo Sidewalk Chalk with 6 Colors Washable Sidewalk Chalk for Kids Non-Toxic School Supplies Outdoor Games Playground Accessories**JOYIN**$14.36**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0DNNY79TM) [**Chochkees 12-Pack Easter Egg Chalk Sidewalk Chalk for Kids Easter Basket Stuffers Gifts Fillers Perfect For Easter Egg Hunt Party Favors 2.5 Inch**Chochkees**$15.60**4.5★**▲ 472%**](https://www.amazon.com/dp/B0CXQ7MGZ3) [**Bkpvr 36 Pack Sidewalk Chalks Bulk 36 Solid Colors Chalk Eggs for Kids Easter Basket fillers Colorful Egg Chalk Outdoor Toddler Kids Easter Hunt Classroom School Chalkboard Playground Drawing Party**Bkpvr**$15.90**4.7★**▲ 326%**](https://www.amazon.com/dp/B0FX3P2K1Q) [**Colorations Chunky Chalk Eggs Set of 18 for Kids and Toddlers Easy Grip Non-Toxic Assorted Colors 2 1/8 X 1 1/2 inches Outdoor Play Create Drawing Assorted Set (CHALKEGG)**Colorations**$20.40**4.4★**▲ 139%**](https://www.amazon.com/dp/B071NV5M9L)
**~~View all trending →~~**
## **What buyers say about easter chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Bright colors”*
**Fun/Entertainment Experience**12%
*“Fun with the kids”*
**Quality-Overall**9%
*“Its a good variety”*
**Durability**7%
*“still haven't broken”*
**Size-Overall**6%
*“good size”*
**Ease Of Use**6%
*“easy to use”*
**Advertised Vs Actual Product**5%
*“Exactly what we needed”*
**Value For Money**4%
*“Great deal”*
**Drawing Experience**2%
*“My kids were able to draw well”*
**Shape/Style**2%
*“The egg shape is super cute”*
### **What buyers complain about **
**Value For Money**10%
*“a little pricey”*
**Advertised Vs Actual Product**9%
*“I thought it was advertised as non toxic”*
**Color**9%
*“has no color - you can hardly see it on the pavement”*
**Durability**8%
*“wears very fast”*
**Size-Overall**7%
*“bigger than my chickens actual eggs”*
**Quality-Overall**5%
*“The quality is pretty basic”*
**Brightness/Shine/Glow**5%
*“Mine werent glitter”*
**Thickness**4%
*“The stick is thick”*
**Defective Material/Parts**3%
*“Some of the chalks are broken”*
**Stain Resistance**2%
*“lol thats gonna stain”*
### **Top return reasons **
**Value For Money**37%
**Size-Overall**18%
**Defective Material/Parts**12%
**Color**12%
**Advertised Vs Actual Product**10%
**Display Colors**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Gifting Purpose**1%
**Product Condition**1%
## **Common questions**
- **Is easter chalk profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -96.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the easter chalk niche?**
- 11 brands and 31 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in easter chalk?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Color. The return rate is 0.7%.
- **When does demand for easter chalk peak?**
- Demand peaks in Mar–Apr; the busiest month runs 61.5× the quietest.
- **What does it cost to enter the easter chalk niche?**
- Listings span $9.09–$25.61; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.
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