---
title: "Dwight Schrute — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dwight-schrute"
last_updated: "2026-08-08T13:12:32.746Z"
locale: en
meta:
description: "Niche score 40/100 · $24K/yr market · 52K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $24K/yr market · 52K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dwight Schrute — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **dwight schrute**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 18Conversion 26Competition 63Returns 84Price range 81Avg price 93Brand share 32Review moat 57Quality gap 16
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.97–$49.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,237.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$24K**
$24K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, dwight schrute is a $24K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dwight schrute market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#44,008**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **55%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**11%**
- Funko44% - Balanced Co.13% - Scott's Tots12% - Surreal Entertainment10% - DDDDXO7% - Wild Bobby3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/dwight-schrute/trend)
## **Top dwight schrute search terms**
- **dwight schrute**26K/yr-29.3%1.0% conv. - **dwight schrute bobblehead**8K/yr+26.9%4.6% conv. - **dwight**7K/yr+23.6%0.1% conv. - **dwight schrute funko pop**7K/yr-9.0%3.0% conv. - **dwight funko pop**4K/yr-43.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dwight-schrute/search-terms)
## **Top dwight schrute products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9498%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Keychain: The Office - Dwight Schrute**Funko**$9.81**4.9★1,443 rev](https://www.amazon.com/dp/B084R4JP9Q) [2**Scotts Tots Dwight Schrute Bobblehead from The Office - The Ultimate Merchandise for The Office Fans - The Office Gifts**Scott's Tots**$19.42**4.6★885 rev](https://www.amazon.com/dp/B07YGQGTZ1) [3**Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$11.30**4.8★115 rev](https://www.amazon.com/dp/B0DNRT1KHZ) [4**Cleaky Dwight Schrute Bobblehead for Dunder Mifflin The Office Merchandise The Office Gifts for Office Fans The Office Bobblehead The Office TV Show Gifts**DDDDXO**$23.12**4.6★679 rev](https://www.amazon.com/dp/B07VGMLFKW) [5**Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)**Balanced Co.**$11.05**4.8★6,926 rev](https://www.amazon.com/dp/B0819CSB2J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys- Dwight Schrute (The Office) 6in Posed Figure**McFarlane Toys**$23.86**31 rev1y ago](https://www.amazon.com/dp/B0DYVRQRXS) [**Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$11.30**115 rev1y ago](https://www.amazon.com/dp/B0DNRT1KHZ) [**Funko Pop The Office Wave 1 + Protector: Pop! TV Vinyl Figure (Gift Set Bundled with ToyBop Brand Box Protector Collector Case) (Dwight Schrute)**Funko**$21.81**2 rev2y ago](https://www.amazon.com/dp/B0D7NPC1ZW) [**Funko POP! TV: The Office - Fun Run Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$12.99**272 rev2y ago](https://www.amazon.com/dp/B0B12QZ5DJ) [**Wild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large**Wild Bobby**$19.97**12 rev3y ago](https://www.amazon.com/dp/B08GZQRRHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large**Wild Bobby**$19.97**4.9★**▲ 237%**](https://www.amazon.com/dp/B08GZQRRHK) [**Dwight Schrute Farms Hoodie Beets Bed & Breakfast Sweatshirt L**Beetwine Essentials**$29.95**4.4★**▲ 224%**](https://www.amazon.com/dp/B075FY26X9) [**Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)**Balanced Co.**$11.05**4.8★**▲ 137%**](https://www.amazon.com/dp/B0819CSB2J) [**Balanced Co. Dwight Schrute Knights of the Night Dress Socks Rainn Wilson Funny Socks Crazy Socks (Black/Gray)**Balanced Co.**$9.41**4.7★**▲ 134%**](https://www.amazon.com/dp/B08P42VXDW) [**Cardboard People Dwight Schrute Life Size Cardboard Cutout Standup - The Office (TV Series)**Cardboard People**$49.12**4.7★**▲ 63%**](https://www.amazon.com/dp/B08KSHYHH5)
**~~View all trending →~~**
## **What buyers say about dwight schrute**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The quality and clarity of the poster is perfect”*
**Advertised Vs Actual Product**20%
*“Actually what I expected”*
**Office Usability**13%
*“Perfect card for Office fans”*
**Gifting Purpose**8%
*“Perfect gift”*
**Collectibles**6%
*“Best collectable gift”*
**Comfort-Overall**6%
*“very comfy very funny good quality”*
**Value For Money**6%
*“Great value”*
**Thickness**3%
*“Worth the $ Its thick”*
**Assembly/Installation**2%
*“he quickly assembled it”*
**Strength**2%
*“It's sturdy,”*
### **What buyers complain about **
**Size-Overall**30%
*“Pretty small”*
**Adhesion/Stickiness**13%
*“The glue is globbed on the little head”*
**Quality-Overall**13%
*“Cheap”*
**Strength**8%
*“maybe not sturdy enough to take multiple gut punches”*
### **Top return reasons **
**Value For Money**19%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**15%
**Add-Ons/Attachments**15%
**Size-Overall**13%
**Functionality-Overall**4%
**Scratch Resistance**4%
**Leak-Proof**4%
**Quality-Overall**4%
**Product Condition**4%
## **Common questions**
- **Is dwight schrute profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dwight schrute niche?**
- 13 brands and 133 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in dwight schrute?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.6%.
- **When does demand for dwight schrute peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the dwight schrute niche?**
- Listings span $7.97–$49.12; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 1,238 reviews — the moat a new listing must climb.
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