---
title: "Dustless Chalk — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dustless-chalk"
last_updated: "2026-08-08T13:49:17.192Z"
locale: en
meta:
description: "Niche score 54/100 · $154K/yr market · 139K searches/yr · $11.16 avg price. Soft demand (-23.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $154K/yr market · 139K searches/yr · $11.16 avg price. Soft demand (-23.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dustless Chalk — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **dustless chalk**
**Worth a look**
Shows low returns (0.9%), but soft demand (-23.1% this quarter) keeps it on the watch list.
Market size 33Growth 13Conversion 87Competition 49Returns 95Price range 49Avg price 43Brand share 65Review moat 38Quality gap 82
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$0.98–$28.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.16**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,734.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$154K**
$154K/yr · 139K searches
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dustless chalk is a $154K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dustless chalk market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$140K–$167K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**66%**
Top 20: 99%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**28%**
- NewFamily23% - JustRed18% - magostar11% - Hagoromo7% - Phinus7% - Crayola6%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -23.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/dustless-chalk/trend)
## **Top dustless chalk search terms**
- **dustless chalk**42K/yr-8.2%6.8% conv. - **dustless chalk for kids**33K/yr-35.1%8.2% conv. - **dust free chalk**10K/yr+7.3%5.4% conv. - **chalk crayons**10K/yr-9.4%5.0% conv. - **chalkboard chalk for kids**4K/yr+22.3%15.6% conv. - **water chalk**4K/yr+16.1%4.1% conv. - **mess free chalk**5K/yr-48.8%7.0% conv. - **dustless chalk for indoor chalkboard**9K/yr-38.9%7.5% conv. - **dustless chalk for toddlers**4K/yr-63.1%9.6% conv. - **chalk for kids chalkboard**4K/yr-8.0%13.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dustless-chalk/search-terms)
## **Top dustless chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dustless Chalk for Kids Indoor Chalkboard 12 Colors Washable Sidewalk Chalk Set with Protective Box Mess-Free for Drawing on Chalkboards Papers Sidewalks Perfect for Toddlers Boys Girls Kids**JustRed**$11.15**4.1★282 rev](https://www.amazon.com/dp/B0FNMR2YNX) [2**NewFamily Dustless Chalk for Kids with Holder 12 Colors Non-Toxic Chalkboard Chalk Mess-Free Drawing Chalk for Toddlers Blackboard Easel Board Classroom & Home Art Supplies**NewFamily**$13.10**3.9★2,051 rev](https://www.amazon.com/dp/B0C4KTZMVM) [3![Hagoromo Fulltouch Color Chalk - Non-Toxic [12 Pcs/10 Color Mix] 1 Box Dustless Washable Chalk for Kids & Professionals Sidewalk & Blackboard](https://m.media-amazon.com/images/I/41I9Ixxn2YL.jpg)**Hagoromo Fulltouch Color Chalk - Non-Toxic \[12 Pcs/10 Color Mix\] 1 Box Dustless Washable Chalk for Kids & Professionals Sidewalk & Blackboard**Hagoromo**$12.33**4.7★2,905 rev](https://www.amazon.com/dp/B01HDNVHYE) [4**Phinus 18 PCS Dustless Chalk for Kids with Pen Sleeve Colored Washable Toddler Chalk Non Toxic for Doodling Drawing Writing**Phinus**$9.87**3.4★357 rev](https://www.amazon.com/dp/B0FJ4STNSD) [5**NewFamily 12-Color Dustless Chalk for Kids with Protective Holders Washable & Non-Toxic Smooth Writing & Easy to Erase for Chalkboard Indoor & Outdoor Use**NewFamily**$8.19**4.2★103 rev](https://www.amazon.com/dp/B0GLGTY6P7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HORHIZA 18 Colors Dustless Chalk for Kids with Pen Holder Washable Sidewalk Chalk Non-Toxic Drawing Chalk for Toddlers Blackboard & Chalkboard Drawing Writing**HORHIZA**$9.96**20 rev3mo ago](https://www.amazon.com/dp/B0GXHP5Y5N) [**magostar Dustless Chalk for Kids with Eraser 24 Colors Non-Toxic Washable Sidewalk Chalk Set for Chalkboard & Blackboard Drawing Colored Chalk Pens**magostar**$19.56**154 rev7mo ago](https://www.amazon.com/dp/B0GCKFW1FS) [**Dustless Chalk for Kids Toddlers Colored Sidewalk Chalk with Holder 12 Pcs**Terulltase**$10.47**145 rev7mo ago](https://www.amazon.com/dp/B0G7G2H4NG) [**magostar Dustless Chalk for Kids 6 Pcs Non-Toxic Washable Chalk Pens Colored Chalks for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Sidewalk Chalk Set**magostar**$6.60**154 rev8mo ago](https://www.amazon.com/dp/B0G1T22K1G) [**magostar Dustless Chalk for Kids 12 Pcs Non-Toxic Washable Sidewalk Chalk Pens Vibrant Colored Chalk for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Art Set**magostar**$10.31**154 rev8mo ago](https://www.amazon.com/dp/B0G1T46RH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HORHIZA 18 Colors Dustless Chalk for Kids with Pen Holder Washable Sidewalk Chalk Non-Toxic Drawing Chalk for Toddlers Blackboard & Chalkboard Drawing Writing**HORHIZA**$9.96**4.1★**▲ 352%**](https://www.amazon.com/dp/B0GXHP5Y5N) [**VOVCIG Upgrade Water-soluble Dustless Chalk Color Dust-free Chalk That Can Be Cleaned with a Damp Cloth(12Pcs**VOVCIG**$10.09**4.7★**▲ 118%**](https://www.amazon.com/dp/B0DS5Q7YZD) [**Dustless Colored Chalk 100PCS 10 Colors Non-Toxic Classroom Chalks for Teachers & Students School Chalkboard Supplies**ChalKaa**$13.74**4.1★**▲ 72%**](https://www.amazon.com/dp/B0F4K1KB22) [**magostar Dustless Chalk for Kids with Eraser 24 Colors Non-Toxic Washable Sidewalk Chalk Set for Chalkboard & Blackboard Drawing Colored Chalk Pens**magostar**$19.56**4.2★**▲ 69%**](https://www.amazon.com/dp/B0GCKFW1FS) [![Hagoromo Fulltouch Color Chalk - Non-Toxic [12 Pcs/10 Color Mix] 1 Box Dustless Washable Chalk for Kids & Professionals Sidewalk & Blackboard](https://m.media-amazon.com/images/I/41I9Ixxn2YL.jpg)**Hagoromo Fulltouch Color Chalk - Non-Toxic \[12 Pcs/10 Color Mix\] 1 Box Dustless Washable Chalk for Kids & Professionals Sidewalk & Blackboard**Hagoromo**$12.33**4.7★**▲ 65%**](https://www.amazon.com/dp/B01HDNVHYE)
**~~View all trending →~~**
## **What buyers say about dustless chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Beautiful colors”*
**Ease Of Cleaning**9%
*“easy to clean off”*
**Quality-Overall**8%
*“They color is great quality”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Great value”*
**Writing Experience**4%
*“Smooth to write with”*
**Advertised Vs Actual Product**4%
*“As described”*
**Fun/Entertainment Experience**4%
*“keep them engaged during activities”*
**Erasability**2%
*“easy to erase when you need it to”*
**Pen/Pencil Quality**2%
*“Good set of markers”*
### **What buyers complain about **
**Durability**11%
*“Break easily”*
**Ease Of Cleaning**9%
*“makes a huge mess”*
**Color**8%
*“Color issue”*
**Value For Money**5%
*“Expensive and not dustless- at all”*
**Erasability**5%
*“Won't erase”*
**Functionality-Overall**5%
*“Don't work”*
**Quality-Overall**4%
*“Horrible quality”*
**Ease Of Use**4%
*“impossible to remove”*
**Size-Overall**3%
*“Not a good fit”*
**Strength**3%
*“Easily breakable”*
### **Top return reasons **
**Size-Overall**16%
**Defective Material/Parts**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Color**5%
**Erasability**4%
**Quality-Overall**3%
**Writing Experience**3%
**Ink Refill**3%
## **Common questions**
- **Is dustless chalk profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 28 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dustless chalk niche?**
- 21 brands and 70 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in dustless chalk?**
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Color. The return rate is 0.9%.
- **When does demand for dustless chalk peak?**
- Demand peaks in Mar–Apr; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dustless chalk niche?**
- Listings span $0.98–$28.69; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)