---
title: "Dustin — $279K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dustin"
last_updated: "2026-08-08T13:49:24.172Z"
locale: en
meta:
description: "Niche score 44/100 · $279K/yr market · 508K searches/yr · $22.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $279K/yr market · 508K searches/yr · $22.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dustin — $279K/yr Amazon US Niche (2026) - Flapen"
---
# **dustin**
**Skip it**
Soft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 0Conversion 31Competition 49Returns 91Price range 88Avg price 93Brand share 21Review moat 74Quality gap 17
**Avg price**
**Great****$22.23**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.05–$54.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****538.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$279K**
$279K/yr · 508K searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-59.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dustin is a $279K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dustin market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$222K–$278K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#10,897**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **46%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**207**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**7%**
- Care Bears58% - Funko16% - Basic Fun11% - Jazwares4% - POP2% - Bioworld2% - Open — no brand owns it (5 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -59.7% search growth over the last 90 days.
4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/dustin/trend)
## **Top dustin search terms**
- **dustin**32K/yr+6.9%0.0% conv. - **stranger things care bears**134K/yr-60.5%4.7% conv. - **stranger things dustin**45K/yr-67.4%1.4% conv. - **dustin stranger things**32K/yr-60.1%1.6% conv. - **care bears stranger things**43K/yr-68.3%3.7% conv. - **dustin funko pop**29K/yr-69.1%2.3% conv. - **dustin henderson**13K/yr-57.0%0.5% conv. - **care bear stranger things**26K/yr-65.1%5.2% conv. - **stranger things care bear**35K/yr-71.6%4.7% conv. - **stranger things funko pop dustin**19K/yr-73.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dustin/search-terms)
## **Top dustin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$42K20%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Care Bears x Stranger Things 2-Pack Boxed Set**Care Bears**$35.64**4.8★139 rev](https://www.amazon.com/dp/B0F4L7L466) [2**Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover**Basic Fun**$54.38**4.6★93 rev](https://www.amazon.com/dp/B0G69DLC5N) [3**Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin**Care Bears**$15.81**4.9★228 rev](https://www.amazon.com/dp/B0F4L31G9W) [4**Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike**Care Bears**$15.00**4.8★135 rev](https://www.amazon.com/dp/B0F4L8BCMG) [5**Care Bears x Stranger Things Fun Size Plush - Good Luck Bear as Will**Care Bears**$14.38**4.7★170 rev](https://www.amazon.com/dp/B0F4L4XLBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Care Bears x Stranger Things 2-Pack Boxed Set**Care Bears**$35.64**139 rev5mo ago](https://www.amazon.com/dp/B0F4L7L466) [**AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back**AI ACCESSORY INNOVATIONS**$43.00**714 rev6mo ago](https://www.amazon.com/dp/B0GKBW5N2V) [**Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.45**31 rev6mo ago](https://www.amazon.com/dp/B08HH8NZRL) [**Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover**Basic Fun**$54.38**93 rev7mo ago](https://www.amazon.com/dp/B0G69DLC5N) [**Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin**Care Bears**$15.81**228 rev7mo ago](https://www.amazon.com/dp/B0F4L31G9W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Care Bears Womens 2-Piece Pajama Set Soft & Comfortable Nightwear for Adults Top & Bottom Duo M**Care Bears**$20.04**4.6★**▲ 807%**](https://www.amazon.com/dp/B0FBHTJZR4) [**Josmo Care Bear Slippers for Women - Share Bear Slipper Sandal House Shoes - NonSlip Comfy Plush Soft Fluffy Warm - Purple (size 5-6 Adults)**Josmo**$16.93**4.4★**▲ 733%**](https://www.amazon.com/dp/B0DWB9X667) [**Care Bear Cheer Bear Belly Badge Costume T-Shirt (Medium)**Animation Shops**$19.71**4.5★**▲ 662%**](https://www.amazon.com/dp/B0CZJY4GLT) [**Bioworld Stranger Things Good Demodog Dustin and DArtagnan Cartoon Adult Black Hoodie-Large**Bioworld**$24.90**4.8★**▲ 529%**](https://www.amazon.com/dp/B0CN5NVQJW) [**Care Bears x Stranger Things 2-Pack Boxed Set**Care Bears**$35.64**4.8★**▲ 467%**](https://www.amazon.com/dp/B0F4L7L466)
**~~View all trending →~~**
## **What buyers say about dustin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Collectibles**14%
*“Awesome collector item”*
**Advertised Vs Actual Product**13%
*“exactly as pictured”*
**Gifting Purpose**11%
*“My son loved getting this as a gift”*
**Size-Overall**10%
*“Perfect size”*
**Value For Money**7%
*“Great Deal”*
**Soft Feel**5%
*“Nice and soft”*
**Design-Overall**3%
*“The design is adorable in concept”*
**Material Quality**3%
*“The material of the backpack is good quality”*
**Accuracy-Overall**3%
*“Accurate”*
### **What buyers complain about **
**Size-Overall**47%
*“It's kinda short”*
**Quality-Overall**18%
*“the quality control on this particular plush was disappointing”*
**Product Condition**6%
*“I think this item was used”*
**Stitch/Finish/Polish**4%
*“The stitching seemed uneven”*
**Print Quality**3%
*“the print is low quality”*
### **Top return reasons **
**Value For Money**33%
**Size-Overall**32%
**Color**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Stitch/Finish/Polish**3%
**Quality-Overall**3%
**Drop/Impact Protection**2%
**Product Condition**2%
**Shape/Style**2%
## **Common questions**
- **Is dustin profitable to sell on Amazon United States?**
- The niche generates $279K/yr across 24 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dustin niche?**
- 11 brands and 207 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in dustin?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 1.2%.
- **What does it cost to enter the dustin niche?**
- Listings span $11.05–$54.38; the average listing price is $22.23 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.
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