---
title: "Dungeons and Dragons Figures — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dungeons-and-dragons-figures"
last_updated: "2026-08-08T15:10:05.979Z"
locale: en
meta:
description: "Niche score 52/100 · $76K/yr market · 74K searches/yr · $44.25 avg price. Soft demand (-15.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $76K/yr market · 74K searches/yr · $44.25 avg price. Soft demand (-15.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dungeons and Dragons Figures — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **dungeons and dragons figures**
**Worth a look**
Shows low returns (0.9%), but soft demand (-15.5% this quarter) keeps it on the watch list.
Market size 19Growth 17Conversion 29Competition 84Returns 96Price range 42Avg price 95Brand share 38Review moat 94Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****128.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.50–$209.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$76K**
$76K/yr · 74K searches
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dungeons and dragons figures is a $76K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dungeons and dragons figures market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#52,316**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **47%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**15 **—flat
**Sellers**
**189**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**15%**
- Funko60% - WizKids9% - Buckle-Down6% - MEIXIAOZHOU5% - Dungeons & Dragons3% - Gale Force Nine3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/dungeons-and-dragons-figures/trend)
## **Top dungeons and dragons figures search terms**
- **drizzt**26K/yr-15.0%0.4% conv. - **drizzt dourden**14K/yr-11.5%0.5% conv. - **dungeons and dragons funko pop**11K/yr-26.7%1.1% conv. - **funko pop dungeons and dragons**7K/yr-20.2%1.1% conv. - **dnd funko pop**7K/yr-18.4%1.2% conv. - **funko dungeons and dragons**5K/yr-2.8%1.3% conv. - **dungeons and dragons funko**5K/yr-2.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dungeons-and-dragons-figures/search-terms)
## **Top dungeons and dragons figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop Games: Dungeons & Dragons - Drizzt & Guenhwyvar 2 Pack - D&D - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans**Funko**$23.18**4.8★172 rev](https://www.amazon.com/dp/B0D1D9YZJ7) [2**Dungeons & Dragons Clamp Buckle Belt**Buckle-Down**$19.84**0.0★0 rev](https://www.amazon.com/dp/B0DVJ3WGJ5) [3**WizKids D&D The Legend of Drizzt 35th Anniversary - Tabletop Companions Boxed Set Dungeons and Dragons Miniatures**WizKids**$47.79**4.6★90 rev](https://www.amazon.com/dp/B0C4ZS78P1) [4**Pop! Super: Dungeons & Dragons - Bahamut *Metallic* (GameStop Exclusive)**Funko**$37.99**4.5★57 rev](https://www.amazon.com/dp/B0CMV5Y4Z4) [5**Funko POP! Book Cover: Dungeons & Dragons - Dungeon Masters Guide - Venger**Funko**$16.88**4.6★57 rev](https://www.amazon.com/dp/B0DYJZHC1V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bitty POP! + Dice: Dungeons & Dragons S1**Funko**$14.83**5 rev2mo ago](https://www.amazon.com/dp/B0FQCHNDGW) [**Funko Pop! Games: Baldurs Gate 3 - The Emperor - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**$15.42**55 rev5mo ago](https://www.amazon.com/dp/B0FG4NPLDN) [**Flash Medieval Replica Sword Knight Drizzt DoUrden Sword with Sheath Cast Stainless Steel Cosplay Collectible Sword for Fans not Sharp 39 in**MEIXIAOZHOU**$109.66**1 rev7mo ago](https://www.amazon.com/dp/B0GCZXWGMG) [**Funko POP! Games: D&D - Strahd (Shapechanger)**Funko**$14.87**22 rev7mo ago](https://www.amazon.com/dp/B08HH5RZBJ) [**Funko Pop! Games: D&D - Valindra Shadowmantle - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors**Funko**$15.23**7 rev7mo ago](https://www.amazon.com/dp/B08HH791R6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bitty POP! + Dice: Dungeons & Dragons S1**Funko**$14.83**4.5★**▲ 439%**](https://www.amazon.com/dp/B0FQCHNDGW) [**CafePress Dungeons and Dragons Drizzt Unique Adjustable Baseball Hat**CafePress**$17.98**2.0★**▲ 410%**](https://www.amazon.com/dp/B0FBSYGVWQ) [**Dungeons & Dragons Clamp Buckle Belt**Buckle-Down**$19.84**0.0★**▲ 392%**](https://www.amazon.com/dp/B0DVJ3WGJ5) [**Icewind Medieval Replica Sword Knight Drizzt DoUrden Sword with Sheath Cast Stainless Steel Cosplay Collectible Sword for Fans not Sharp 39 in**MEIXIAOZHOU**$110.58**2.0★**▲ 255%**](https://www.amazon.com/dp/B0G797CZ6W) [**Funko Pop! Games: Baldurs Gate 3 - The Emperor - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**$15.42**4.5★**▲ 158%**](https://www.amazon.com/dp/B0FG4NPLDN)
**~~View all trending →~~**
## **What buyers say about dungeons and dragons figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**47%
*“Awesome pop for collectors”*
**Value For Money**11%
*“Great value”*
**Quality-Overall**10%
*“Overall, I think this is a nice quality hat, and the design is really funny”*
**Advertised Vs Actual Product**8%
*“this was everything I expected”*
**Size-Overall**8%
*“Good size for the price”*
**Gifting Purpose**5%
*“Dad loved it for his Christmas gift”*
**Engraving/Paint/Sublimation**4%
*“Nice paint”*
**Fun/Entertainment Experience**3%
*“Fun”*
**Design-Overall**1%
*“Overall, I think this is a nice quality hat, and the design is really funny”*
**Stitch/Finish/Polish**1%
*“I didn't notice any defects or issues with the stitching”*
### **What buyers complain about **
**Quality-Overall**28%
*“Not the quality i expected for the price”*
**Value For Money**17%
*“This was a money grab”*
**Design-Overall**17%
*“Bad alteration to sheath design”*
**Strength**17%
*“is flimsy”*
**Durability**8%
*“It didn't stand even to begin with”*
**Gap/Hole**3%
*“theyve gotten several holes on the seams”*
**Thin**3%
*“theyre thin”*
### **Top return reasons **
**Product Condition**23%
**Mechanism Issues**13%
**Size-Overall**12%
**Value For Money**12%
**Defective Material/Parts**10%
**Add-Ons/Attachments**8%
**Gifting Purpose**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Shape/Style**4%
## **Common questions**
- **Is dungeons and dragons figures profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 49 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dungeons and dragons figures niche?**
- 15 brands and 189 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in dungeons and dragons figures?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Design-Overall. The return rate is 0.9%.
- **When does demand for dungeons and dragons figures peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the dungeons and dragons figures niche?**
- Listings span $6.50–$209.23; the average listing price is $44.25 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.
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