---
title: "Dungeon Mayhem — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dungeon-mayhem"
last_updated: "2026-08-08T13:12:25.290Z"
locale: en
meta:
description: "Niche score 31/100 · $75K/yr market · 111K searches/yr · $21.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $75K/yr market · 111K searches/yr · $21.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dungeon Mayhem — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **dungeon mayhem**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 39Competition 0Returns 93Price range 79Avg price 92Brand share 0Review moat 36Quality gap 13
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$35.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,949.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$75K**
$75K/yr · 111K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, dungeon mayhem is a $75K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dungeon mayhem market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,504**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dungeons & Dragons75% - Hasbro Gaming17% - Wiggles 3D8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/dungeon-mayhem/trend)
## **Top dungeon mayhem search terms**
- **dungeon mayhem**45K/yr+0.7%2.0% conv. - **dungeon mayhem card game**14K/yr-11.0%2.4% conv. - **marvel game**11K/yr-0.5%0.2% conv. - **dungeon mayhem monster madness**9K/yr+3.1%1.4% conv. - **marvel board games**9K/yr-3.9%0.1% conv. - **monster mayhem**5K/yr-20.7%1.1% conv. - **monster madness**3K/yr+25.7%0.4% conv. - **dungeon mayhem expansion pack**2K/yr-35.5%3.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dungeon-mayhem/search-terms)
## **Top dungeon mayhem products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$23K45%$34K60%$45K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dungeons & Dragons Wizards of The Coast Dungeon Mayhem: Battle for BaldurS Gate (C76940000) Black**Dungeons & Dragons**$14.52**4.9★5,163 rev](https://www.amazon.com/dp/B07RHYV6SB) [2**Hasbro Gaming Marvel Mayhem-Card Game Featuring Super Heroes Fun Game for Marvel Fans Ages 8+ Fast-Paced Easy-to-Learn for 2-4 Players**Hasbro Gaming**$10.03**4.6★582 rev](https://www.amazon.com/dp/B09D42QKP9) [3**Dungeon Mayhem: Monster Madness | Dungeons & Dragons Card Game | 6 Decks | 26 Players Multicolored**Dungeons & Dragons**$28.16**4.9★5,274 rev](https://www.amazon.com/dp/B081SNXGJZ) [4**Wiggles 3D 5-Minute Dungeon A Chaotic Co-Operative Real-time Card Game | Fast-Paced Board Game | for Families Ages 8 & up | 2-5 Players**Wiggles 3D**$35.07**4.8★780 rev](https://www.amazon.com/dp/B09HV7H5D2)
### **Newest**
by launch date
[**Wiggles 3D 5-Minute Dungeon A Chaotic Co-Operative Real-time Card Game | Fast-Paced Board Game | for Families Ages 8 & up | 2-5 Players**Wiggles 3D**$35.07**780 rev4y ago](https://www.amazon.com/dp/B09HV7H5D2) [**Hasbro Gaming Marvel Mayhem-Card Game Featuring Super Heroes Fun Game for Marvel Fans Ages 8+ Fast-Paced Easy-to-Learn for 2-4 Players**Hasbro Gaming**$10.03**582 rev4y ago](https://www.amazon.com/dp/B09D42QKP9) [**Dungeon Mayhem: Monster Madness | Dungeons & Dragons Card Game | 6 Decks | 26 Players Multicolored**Dungeons & Dragons**$28.16**5,274 rev6y ago](https://www.amazon.com/dp/B081SNXGJZ) [**Dungeons & Dragons Wizards of The Coast Dungeon Mayhem: Battle for BaldurS Gate (C76940000) Black**Dungeons & Dragons**$14.52**5,163 rev7y ago](https://www.amazon.com/dp/B07RHYV6SB)
### **Trending**
90-day click momentum
[**Dungeon Mayhem: Monster Madness | Dungeons & Dragons Card Game | 6 Decks | 26 Players Multicolored**Dungeons & Dragons**$28.16**4.9★**▲ 141%**](https://www.amazon.com/dp/B081SNXGJZ) [**Dungeons & Dragons Wizards of The Coast Dungeon Mayhem: Battle for BaldurS Gate (C76940000) Black**Dungeons & Dragons**$14.52**4.9★**— 6%**](https://www.amazon.com/dp/B07RHYV6SB) [**Hasbro Gaming Marvel Mayhem-Card Game Featuring Super Heroes Fun Game for Marvel Fans Ages 8+ Fast-Paced Easy-to-Learn for 2-4 Players**Hasbro Gaming**$10.03**4.6★**▼ 11%**](https://www.amazon.com/dp/B09D42QKP9) [**Wiggles 3D 5-Minute Dungeon A Chaotic Co-Operative Real-time Card Game | Fast-Paced Board Game | for Families Ages 8 & up | 2-5 Players**Wiggles 3D**$35.07**4.8★**▼ 30%**](https://www.amazon.com/dp/B09HV7H5D2)
## **What buyers say about dungeon mayhem**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**65%
*“So much FUN”*
**Ease Of Use**15%
*“it makes it way easier”*
**Value For Money**8%
*“Great value”*
**Product Condition**3%
*“Perfect conditions, new and sealed, as advertised”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Trivia Games**2%
*“Would recommend for anyone who enjoys a COOP board game”*
**Design-Overall**1%
*“the artwork is cute”*
**Gifting Purpose**1%
*“has also started gifting it”*
### **What buyers complain about **
**Size-Overall**50%
*“My one gripe is that these cards are *slightly* larger. only by ~2 mm”*
**Fun/Entertainment Experience**17%
*“it's impossible to experience them when pausing for a second will cause you to lose the game”*
**Compatibility-Overall**17%
*“Fast reflexes is not compatible with me”*
### **Top return reasons **
**Value For Money**25%
**Advertised Vs Actual Product**25%
**Fun/Entertainment Experience**17%
**Defective Material/Parts**8%
**Product Condition**8%
**Design-Overall**8%
**Charging**8%
## **Common questions**
- **Is dungeon mayhem profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 4 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the dungeon mayhem niche?**
- 3 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dungeon mayhem?**
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Compatibility-Overall. The return rate is 1.1%.
- **When does demand for dungeon mayhem peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the dungeon mayhem niche?**
- Listings span $10.03–$35.07; the average listing price is $21.94 (sweet spot $15–$100). The average incumbent carries 2,950 reviews — the moat a new listing must climb.
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