---
title: "Dragonite — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dragonite"
last_updated: "2026-08-06T03:50:40.684Z"
locale: en
meta:
description: "Niche score 52/100 · $148K/yr market · 300K searches/yr · $27.07 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $148K/yr market · 300K searches/yr · $27.07 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dragonite — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **dragonite**
**Worth a look**
Shows low returns (0.5%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Market size 32Growth 22Conversion 23Competition 85Returns 98Price range 73Avg price 95Brand share 28Review moat 79Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.07**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****414.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.75–$123.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$148K**
$148K/yr · 300K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dragonite is a $148K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragonite market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#6,196**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **47%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**295**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 65%
**Open market**
**8%**
- Pokémon53% - タカラトミー(TAKARA TOMY)22% - Squishmallows5% - TOMY4% - Funko4% - HYBRID APPAREL4% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/dragonite/trend)
## **Top dragonite search terms**
- **dragonite**101K/yr+1.8%1.0% conv. - **dragonite pokemon card**35K/yr+1.1%1.5% conv. - **takara tomy pokemon**51K/yr-14.0%0.5% conv. - **pokemon moncolle**35K/yr-15.1%0.4% conv. - **pokemon dragonite**14K/yr-12.8%1.5% conv. - **dragonite card**8K/yr+0.0%1.6% conv. - **pokemon tomy**10K/yr-7.0%0.4% conv. - **pokemon takara tomy**10K/yr-12.1%0.3% conv. - **moncolle**9K/yr-10.3%0.7% conv. - **tomy pokemon**8K/yr+0.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dragonite/search-terms)
## **Top dragonite products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Moncolle MS-25 Kailyu 1.5 inches**タカラトミー(TAKARA TOMY)**$9.46**4.5★229 rev](https://www.amazon.com/dp/B0C6DLPJS1) [2**Dragonite 149/165 - Dragonair Dratini - Pokemon 151 - Evolution Card Set - Holo Rare**Pokémon**$7.40**4.8★45 rev](https://www.amazon.com/dp/B0CK9PQH78) [3**Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card**Pokémon**$14.56**5.0★6 rev](https://www.amazon.com/dp/B0GY4GDCBY) [4**Dragonite ex - Tera - 159/197 Double Rare - Obsidian Flames - Pokemon Evolution 3 Card Lot**Pokémon**$9.20**4.7★27 rev](https://www.amazon.com/dp/B0CDVT8Y7G) [5**Pokmon 12 Dragonite Plush - Officially Licensed - Generation 1 Dratini & Dragonair Evolution - Authentic Soft Stuffed Animal Toy Figure - Gift for Kids Boys Girls - 2+**Pokémon**$39.04**4.8★1,391 rev](https://www.amazon.com/dp/B07XLP1Y3X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Takara Tomy (Takara Tomy) Pocket Monster Pokemon Pokenade Monster Ball**タカラトミー(TAKARA TOMY)**$113.62**105 rev11mo ago](https://www.amazon.com/dp/B0FNM5CR25) [**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**1,138 rev1y ago](https://www.amazon.com/dp/B0DTGVK19J) [**Squishmallows Original 10in Dragonite Pokmon Plush - Ultrasoft Official Jazwares Plush (Little)**Squishmallows**$26.79**229 rev1y ago](https://www.amazon.com/dp/B0D8BS2CVC) [**Celestial Pastel Dragonite Clouds White T-Shirt**Pokémon**$19.25**11 rev2y ago](https://www.amazon.com/dp/B0DBR6PWVD) [**Pokmon Dragonite Stained Glass Dragon Type Generation 1 Graphic Tees and T Shirts for Men and Women**Pokémon**$19.04**28 rev2y ago](https://www.amazon.com/dp/B0D5JLL6J9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card**Pokémon**$14.56**5.0★**▲ 249%**](https://www.amazon.com/dp/B0GY4GDCBY) [**Pokmon Dragonite Charizard Prepare For Battle - Kids Long Sleeve Tee**HYBRID APPAREL**$18.86**0.0★**▲ 246%**](https://www.amazon.com/dp/B0C7J9N827) [**Pokmon Dragonite Charizard Prepare For Battle - Kids Short Sleeve Tee**HYBRID APPAREL**$17.99**5.0★**▲ 210%**](https://www.amazon.com/dp/B0C7JBDGWL) [**Pokemon Hoodie for Boys & Teens Hooded Sweatshirt Warm Anime Pikachu Sweater (Black/Blue Dragonite 11-12 Years)**Pokémon**$18.79**4.5★**▲ 167%**](https://www.amazon.com/dp/B0CJM6F87D) [**Pokemon Boys Hoodie with Cuffed Sleeves Kangaroo Pocket - Anime Gifts (Black/Blue Dragonite 7-8 Years)**Pokémon**$25.17**4.1★**▲ 84%**](https://www.amazon.com/dp/B0CJM33DWM)
**~~View all trending →~~**
## **What buyers say about dragonite**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**29%
*“Great for collectors”*
**Value For Money**17%
*“Great deal”*
**Quality-Overall**13%
*“Good Quality”*
**Gifting Purpose**10%
*“Perfect Christmas gift”*
**Advertised Vs Actual Product**9%
*“EXACTLY WHAT I WANTED”*
**Fun/Entertainment Experience**5%
*“always fun to open”*
**Strength**1%
*“they are sturdy”*
**Design-Overall**1%
*“nice in design and very soft”*
**Soft Feel**1%
*“Feels really soft”*
**Developmental Needs**1%
*“Good for kids”*
### **What buyers complain about **
**Value For Money**35%
*“too expensive”*
**Size-Overall**24%
*“Tiny toy”*
**Advertised Vs Actual Product**16%
*“False advertisement”*
**Quality-Overall**6%
*“I like it overall just bummed out over quality”*
**Ethical Trade/Fair Trade**3%
*“I consider this illegal”*
**Fun/Entertainment Experience**1%
*“Did not buy no toy in side”*
**Instructions/User Manual/Troubleshooting**1%
*“The directions were somewhat hard to follow”*
**Durability**1%
*“not very durable”*
**Recycle/Reuse**1%
*“Recycles looking cards”*
**Gifting Purpose**1%
*“This was supposed to be a gift”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Defective Material/Parts**5%
**Material Quality**2%
**Quality-Overall**2%
**Product Condition**2%
**Durability**2%
**Gifting Purpose**1%
**Display-Overall**1%
## **Common questions**
- **Is dragonite profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 62 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dragonite niche?**
- 12 brands and 295 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in dragonite?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for dragonite peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dragonite niche?**
- Listings span $6.75–$123.06; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.
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