---
title: "Dragon Ball Z Action Figure Toys — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dragon-ball-z-action-figure-toys"
last_updated: "2026-08-08T15:16:54.203Z"
locale: en
meta:
description: "Niche score 47/100 · $82K/yr market · 378K searches/yr · $33.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $82K/yr market · 378K searches/yr · $33.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dragon Ball Z Action Figure Toys — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **dragon ball z action figure toys**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 21Growth 16Conversion 8Competition 94Returns 87Price range 92Avg price 95Brand share 26Review moat 72Quality gap 21
**Avg price**
**Incredible****$33.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$12.36–$93.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****604.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$82K**
$82K/yr · 378K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dragon ball z action figure toys is a $82K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon ball z action figure toys market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$100K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,960**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**292**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 56%
**Open market**
**8%**
- Banpresto67% - Ichibansho Figure7% - TAMASHII NATIONS7% - KELAKE GK4% - DMYIZZ4% - Bandai Namco2% - Open — no brand owns it (12 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/dragon-ball-z-action-figure-toys/trend)
## **Top dragon ball z action figure toys search terms**
- **banpresto dragon ball**44K/yr+5.8%0.6% conv. - **dragon ball statue**63K/yr-15.0%0.3% conv. - **dragon ball z statue**48K/yr-21.2%0.4% conv. - **dragon ball banpresto**24K/yr-5.7%0.4% conv. - **dbz statue**21K/yr-27.1%0.2% conv. - **banpresto dragon ball z**11K/yr+68.3%0.4% conv. - **dragon ball statues**17K/yr-24.7%0.3% conv. - **dbz figure**15K/yr+0.8%0.5% conv. - **dragon ball z statues**11K/yr-1.4%0.4% conv. - **dbz statues**12K/yr-24.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dragon-ball-z-action-figure-toys/search-terms)
## **Top dragon ball z action figure toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banpresto - Dragon Ball Z - Vegito History Box Figure**Banpresto**$22.22**4.7★59 rev](https://www.amazon.com/dp/B0FQK261LB) [2**Banpresto - Dragon Ball Z - Trunks Gxmateria Figure**Banpresto**$26.75**4.7★59 rev](https://www.amazon.com/dp/B0FQK5LZ86) [3**Banpresto - Dragon Ball GT - Super Saiyan 4 Gogeta Solid Edge Works Figure**Banpresto**$26.98**4.9★24 rev](https://www.amazon.com/dp/B0F9LFGJYT) [4**DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations**DMYIZZ**$69.61**3.0★5 rev](https://www.amazon.com/dp/B0GTM26THY) [5**Banpresto - Dragon Ball Z - Majin Vegeta (vs Super Saiyan 2 Son Goku) Match Makers Figure**Banpresto**$26.66**4.9★30 rev](https://www.amazon.com/dp/B0F9LH3ZQ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations**DMYIZZ**$69.61**5 rev4mo ago](https://www.amazon.com/dp/B0GTM26THY) [**Banpresto - Dragon Ball Z - Broly Gxmateria Figure**Banpresto**$29.88**1 rev5mo ago](https://www.amazon.com/dp/B0GN54P59Y) [**Banpresto - Dragon Ball Z - Frieza (vs Son Goku) Match Makers Figure**Banpresto**$29.65**2 rev6mo ago](https://www.amazon.com/dp/B0G11VSF49) [**Banpresto - Dragon Ball Super - Jiren (vs Son Goku Ultra Instinct) Match Makers Figure**Banpresto**$29.73**11 rev6mo ago](https://www.amazon.com/dp/B0FTT1YHS6) [**Banpresto - Dragon Ball Z - Broly Solid Edge Works Figure**Banpresto**$28.71**8 rev6mo ago](https://www.amazon.com/dp/B0FTSYMMS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations**DMYIZZ**$69.61**3.0★**▲ 421%**](https://www.amazon.com/dp/B0GTM26THY) [**Banpresto - Dragon Ball Z - Majin Vegeta Grandista Figure**Banpresto**$31.10**4.7★**▲ 285%**](https://www.amazon.com/dp/B0FQK24GXR) [**Ichibansho Figure - Dragon Ball Z - Super Saiyan Son Goku (Battle of the Super Saiyan) Masterlise Collectbile Statue**Ichibansho Figure**$67.53**4.6★**▲ 284%**](https://www.amazon.com/dp/B0FY7V2HNL) [**TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku -Legendary Super Saiyan- S.H.Figuarts Action Figure**TAMASHII NATIONS**$80.81**4.8★**▲ 282%**](https://www.amazon.com/dp/B0C6LNF8HX) [**Banpresto - Dragon Ball Z - Vegito History Box Figure**Banpresto**$22.22**4.7★**▲ 275%**](https://www.amazon.com/dp/B0FQK261LB)
**~~View all trending →~~**
## **What buyers say about dragon ball z action figure toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Value For Money**13%
*“Good deal”*
**Collectibles**12%
*“Great collectable and worth the money”*
**Size-Overall**7%
*“hes also accurately sized”*
**Gifting Purpose**7%
*“Christmas gift”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Fun/Entertainment Experience**4%
*“Fun for kids”*
**Design-Overall**3%
*“Great design”*
**Durability**2%
*“Amazing quality, no breakage in the about year ive had it”*
**Engraving/Paint/Sublimation**2%
*“The paint job is wonderful”*
### **What buyers complain about **
**Quality-Overall**21%
*“Poor quality control”*
**Durability**17%
*“falls apart easily”*
**Size-Overall**15%
*“A bit small”*
**Value For Money**6%
*“making it feel way more expensive”*
**Strength**4%
*“Was dropped and the butt including the tail broke and fell off”*
**Advertised Vs Actual Product**4%
*“Looks can be deceiving”*
**Add-Ons/Attachments**4%
*“Bad accessories”*
**Defective Material/Parts**3%
*“Product has damage”*
**Ease Of Use**2%
*“the faceplates which is pretty frustrating to deal with”*
**Material Quality**1%
*“Very cheap materials”*
### **Top return reasons **
**Size-Overall**22%
**Defective Material/Parts**21%
**Value For Money**14%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Durability**4%
**Degree Of Motion**3%
**Add-Ons/Attachments**3%
**Functionality-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is dragon ball z action figure toys profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 98 tracked products. 40 of 49 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dragon ball z action figure toys niche?**
- 18 brands and 292 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dragon ball z action figure toys?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.4%.
- **When does demand for dragon ball z action figure toys peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the dragon ball z action figure toys niche?**
- Listings span $12.36–$93.37; the average listing price is $33.38 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.
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