---
title: "Search terms — doorables case - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/doorables-case/search-terms"
last_updated: "2026-08-08T13:49:58.815Z"
locale: en
meta:
  description: "Niche score 38/100 · $18K/yr market · 30K searches/yr · $20.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $18K/yr market · 30K searches/yr · $20.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — doorables case - Flapen"
---

# **doorables case**

**Skip it**

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 10Conversion 38Competition 47Returns 43Price range 75Avg price 88Brand share 49Review moat 86Quality gap 38

**Avg price**

**Great****$20.08**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****278.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.57–$31.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-29.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$18K**

$18K/yr · 30K searches

## Search terms