---
title: "Doom — $306K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/doom"
last_updated: "2026-08-08T15:57:20.479Z"
locale: en
meta:
description: "Niche score 46/100 · $306K/yr market · 812K searches/yr · $57.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $306K/yr market · 812K searches/yr · $57.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Doom — $306K/yr Amazon US Niche (2026) - Flapen"
---
# **doom**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 51Growth 43Conversion 8Competition 45Returns 74Price range 64Avg price 90Brand share 28Review moat 80Quality gap 25
**Avg price**
**Great****$57.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****393.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$13.77–$147.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$306K**
$306K/yr · 812K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, doom is a $306K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doom market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$348K–$464K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#17,007**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **41%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**214**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**10%**
- Xbox36% - McFarlane Toys24% - Good Smile Company15% - Numskull9% - TUBBZ5% - Bethesda2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.
35K25KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/doom/trend)
## **Top doom search terms**
- **doom**194K/yr+21.9%0.3% conv. - **doom slayer action figure**95K/yr+22.5%0.4% conv. - **doom the dark ages ps5**101K/yr+26.9%1.4% conv. - **doom slayer**90K/yr+0.7%0.3% conv. - **doom the dark ages**66K/yr+3.6%0.8% conv. - **doom ps5**22K/yr+20.8%0.9% conv. - **doom action figure**28K/yr+16.2%0.4% conv. - **doom figure**21K/yr+13.5%0.4% conv. - **doom merch**22K/yr-0.9%0.2% conv. - **doom dark ages ps5**21K/yr+18.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/doom/search-terms)
## **Top doom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$61K30%$92K40%$122K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOOM: The Dark Ages PlayStation 5**Xbox**$57.52**4.6★307 rev](https://www.amazon.com/dp/B0DTRRGVSD) [2**McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure**McFarlane Toys**$27.29**4.6★181 rev](https://www.amazon.com/dp/B0F2GC1ZKB) [3**Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure**Good Smile Company**$90.27**4.3★16 rev](https://www.amazon.com/dp/B0DPMJGTQ6) [4**Numskull Doom Slayer Doom Eternal in-Game Collectible Replica Posable Toy Figure - Official Doom Merchandise - Limited Edition**Numskull**$35.43**4.8★1,299 rev](https://www.amazon.com/dp/B094DKJYST) [5**Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor**Good Smile Company**$147.46**4.3★88 rev](https://www.amazon.com/dp/B098WWRW5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TUBBZ Boxed Edition: Doom Dark Ages - Doom Slayer Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Doom**TUBBZ**$20.22**358 rev4mo ago](https://www.amazon.com/dp/B0G1YZ99QQ) [**99TIMORO Demon Fighter Movie Summer Button Down Shirt Men Short Sleeve Top**99TIMORO**$34.76**77 rev6mo ago](https://www.amazon.com/dp/B0GGBBFF3G) [**DOOM + DOOM II (Limited Run Games #144) - for Playstation 5**Limited Run**$46.72**15 rev10mo ago](https://www.amazon.com/dp/B0FTQ988XS) [**McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure**McFarlane Toys**$27.29**181 rev10mo ago](https://www.amazon.com/dp/B0F2GC1ZKB) [**Evil Dead Groovy Doom - T-Shirt (US Alpha X-Large Regular Regular Black)**Absurd Ink**$23.89**1 rev11mo ago](https://www.amazon.com/dp/B0FMM4J7MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**99TIMORO Demon Fighter Movie Summer Button Down Shirt Men Short Sleeve Top**99TIMORO**$34.76**4.4★**▲ 298%**](https://www.amazon.com/dp/B0GGBBFF3G) [**Evil Dead Groovy Doom - T-Shirt (US Alpha X-Large Regular Regular Black)**Absurd Ink**$23.89**5.0★**▲ 294%**](https://www.amazon.com/dp/B0FMM4J7MN) [**Demon Slayer Inosuke Hashibira Crew Neck Short Sleeve Charcoal Mens T-Shirt-XXL**Bioworld**$14.75**4.5★**▲ 273%**](https://www.amazon.com/dp/B0CXM9CF18) [**TUBBZ Boxed Edition: Doom Dark Ages - Doom Slayer Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Doom**TUBBZ**$20.22**4.8★**▲ 215%**](https://www.amazon.com/dp/B0G1YZ99QQ) [**DOOM + DOOM II (Limited Run Games #144) - for Playstation 5**Limited Run**$46.72**5.0★**▲ 40%**](https://www.amazon.com/dp/B0FTQ988XS)
**~~View all trending →~~**
## **What buyers say about doom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Well worth it”*
**Quality-Overall**15%
*“Excellent detail and great value”*
**Fun/Entertainment Experience**13%
*“I enjoyed this game a ton”*
**Collectibles**10%
*“Super Cool Collectable”*
**Advertised Vs Actual Product**9%
*“Mostly accurate”*
**Material Quality**4%
*“Heavy material”*
**Design-Overall**3%
*“Awesome piece of Art”*
**Washability**3%
*“looks great even after multiple washing”*
**Strength**3%
*“Solid little guy”*
**Difficulty Level**3%
*“A very exciting & challenging game”*
### **What buyers complain about **
**Design-Overall**13%
*“Horrible design choices”*
**Value For Money**12%
*“I thought it was expensive for what you get”*
**Quality-Overall**10%
*“Poor quality graphics”*
**Ease Of Use**7%
*“it's clunky compared to the ease of PC use”*
**Creativity**7%
*“Frustratingly devoid of creativity”*
**Difficulty Level**7%
*“Difficult enough to keep you on your toes”*
**Defective Material/Parts**7%
*“Have to be careful the parts break easly”*
**Degree Of Motion**3%
*“He aint moving”*
**Adhesion/Stickiness**3%
*“terrible glue caused it to fall off without even using the helmet”*
**Functionality-Overall**3%
*“For all that Doomguy can do in his games this figure cant do anything”*
### **Top return reasons **
**Value For Money**22%
**Advertised Vs Actual Product**15%
**Defective Material/Parts**14%
**Functionality-Overall**10%
**Product Condition**7%
**Size-Overall**6%
**Design-Overall**4%
**Add-Ons/Attachments**3%
**Quality-Overall**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is doom profitable to sell on Amazon United States?**
- The niche generates $306K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the doom niche?**
- 12 brands and 214 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in doom?**
- Top complaints mined from reviews: Design-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- **When does demand for doom peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the doom niche?**
- Listings span $13.77–$147.46; the average listing price is $57.98 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.
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