---
title: "Doodlebob — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/doodlebob"
last_updated: "2026-08-08T13:11:55.270Z"
locale: en
meta:
description: "Niche score 47/100 · $177K/yr market · 392K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $177K/yr market · 392K searches/yr · $22.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Doodlebob — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **doodlebob**
**Skip it**
Soft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 16Conversion 25Competition 78Returns 80Price range 88Avg price 94Brand share 16Review moat 85Quality gap 18
**Avg price**
**Great****$22.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.53–$75.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****291.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Okay****$177K**
$177K/yr · 392K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, doodlebob is a $177K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doodlebob market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$181K–$227K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#13,822**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 82%
**Open market**
**5%**
- Funko78% - Popfunk9% - AI ACCESSORY INNOVATIONS2% - Rock 'Em2% - Bioworld2% - Nickelodeon1% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 21.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/doodlebob/trend)
## **Top doodlebob search terms**
- **spongebob funko pop**148K/yr-21.6%2.1% conv. - **funko pop spongebob**55K/yr-16.9%1.8% conv. - **doodlebob**45K/yr-0.4%0.9% conv. - **spongebob funko**38K/yr-22.3%1.8% conv. - **doodle bob**26K/yr-7.5%1.0% conv. - **spongebob funko pops**11K/yr-14.0%1.8% conv. - **funko spongebob**13K/yr-27.3%2.9% conv. - **spongebob pop**7K/yr-20.0%1.9% conv. - **sponge bob funkopop**5K/yr+28.1%3.4% conv. - **squidward funko pop**5K/yr-4.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/doodlebob/search-terms)
## **Top doodlebob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Animation: Spongebob Squarepants - Spongebob Squarepants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$15.58**4.5★10 rev](https://www.amazon.com/dp/B08HH5D1VH) [2**Funko POP! TV: Spongebob Squarepants 25th Anniversary - Doodlebob - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$20.85**4.8★799 rev](https://www.amazon.com/dp/B0CND39KKH) [3**Spongebob Squarepants DoodleBob Face Unisex Adult T-Shirt White Medium**Popfunk**$14.89**4.8★111 rev](https://www.amazon.com/dp/B0DFMQVW1V) [4**Funko POP! Movies: The Spongebob Movie - Spongebob Squarepants**Funko**$13.77**4.7★137 rev](https://www.amazon.com/dp/B0DZXRZT4L) [5**Funko POP! Premium: Meme - Spongebob**Funko**$19.85**4.8★249 rev](https://www.amazon.com/dp/B0CYNZ617M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Animation: Spongebob Squarepants - Spongebob Squarepants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$15.58**10 rev6mo ago](https://www.amazon.com/dp/B08HH5D1VH) [**Funko POP! Animation: Spongebob Squarepants - Squidward & Sea Bear 2 Pack**Funko**$18.35**6 rev6mo ago](https://www.amazon.com/dp/B08HJ4VTLX) [**Funko Pop! Animation: Spongebob Squarepants - Man Ray - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans**Funko**$15.43**4 rev6mo ago](https://www.amazon.com/dp/B08HH32VQG) [**Funko POP! Rides Deluxe: Spongebob Squarepants - Spongebob & Mystery**Funko**$30.81**3 rev6mo ago](https://www.amazon.com/dp/B08HH4R1FJ) [**SpongeBob Squarepants - Patrick with Wedgie US Exclusive Pop! Vinyl**Funko**$42.31**1 rev6mo ago](https://www.amazon.com/dp/B0G83K95V2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Animation: Spongebob Squarepants - Squidward & Sea Bear 2 Pack**Funko**$18.35**4.8★**▲ 344%**](https://www.amazon.com/dp/B08HJ4VTLX) [**SpongeBob Duffle Bag 16 inch Travel Sleepover Weekender Bag for Girls & Boys Blue**AI ACCESSORY INNOVATIONS**$34.75**4.8★**▲ 329%**](https://www.amazon.com/dp/B0F8PDVP6D) [**Spongebob Squarepants DoodleBob Face Unisex Adult T Shirt White Small**Popfunk**$14.94**4.8★**▲ 247%**](https://www.amazon.com/dp/B0DFMN6SGM) [**Spongebob Squarepants Me Hoy Minoy Dooblebob Spongebob Mens Charcoal Heather Sleep Pajama Pants-Medium**Bioworld**$19.59**4.7★**▲ 240%**](https://www.amazon.com/dp/B09Q7FVC73) [**Spongebob Squarepants DoodleBob Face Unisex Adult T-Shirt White Medium**Popfunk**$14.89**4.8★**▲ 233%**](https://www.amazon.com/dp/B0DFMQVW1V)
**~~View all trending →~~**
## **What buyers say about doodlebob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**14%
*“Funny collectable”*
**Value For Money**14%
*“Good for the price”*
**Advertised Vs Actual Product**13%
*“As shown”*
**Size-Overall**12%
*“It fits”*
**Gifting Purpose**10%
*“It's a fun little gift”*
**Quality-Overall**9%
*“Good quality”*
**Brightness/Shine/Glow**7%
*“cool looking glowing pop”*
**Fun/Entertainment Experience**5%
*“Fun item”*
**Color**3%
*“Nice colors”*
**Chain/Key Quality**2%
*“Nice touch to the keychain”*
### **What buyers complain about **
**Size-Overall**22%
*“Larger than I expected”*
**Product Condition**17%
*“box looks used and damaged”*
**Quality-Overall**17%
*“it looks like trash”*
**Value For Money**8%
*“way too expensive”*
**Add-Ons/Attachments**6%
*“the pencil is barely attached”*
**Material Quality**6%
*“The arms are made of a thin bendable material”*
**Durability**6%
*“will break easily”*
### **Top return reasons **
**Size-Overall**30%
**Value For Money**19%
**Defective Material/Parts**10%
**Quality-Overall**4%
**Wrinkles**4%
**Length**4%
**Gifting Purpose**3%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Shape/Style**2%
## **Common questions**
- **Is doodlebob profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 38 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the doodlebob niche?**
- 12 brands and 152 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in doodlebob?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 1.8%.
- **When does demand for doodlebob peak?**
- Demand peaks in Jul–Aug–Oct–Nov–Dec; the busiest month runs 21.5× the quietest.
- **What does it cost to enter the doodlebob niche?**
- Listings span $9.53–$75.55; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)