---
title: "Donruss Football Cards 2023 — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/donruss-football-cards-2023"
last_updated: "2026-08-08T14:30:58.878Z"
locale: en
meta:
description: "Niche score 56/100 · $38K/yr market · 86K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $38K/yr market · 86K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Donruss Football Cards 2023 — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **donruss football cards 2023**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 35Conversion 15Competition 85Returns 97Price range 69Avg price 95Brand share 80Review moat 52Quality gap 70
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.33**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.22–$129.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,400.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$38K**
$38K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, donruss football cards 2023 is a $38K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donruss football cards 2023 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$47K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**555**
**Top-5 brand share**
**55%**
Top 20: 90%
**Top-5 click share**
**30%**
Top 20: 57%
**Open market**
**41%**
- Topps20% - Rawlings12% - Pokémon11% - Panini7% - Arjiekwei5% - Monopoly4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/donruss-football-cards-2023/trend)
## **Top donruss football cards 2023 search terms**
- **trading card**65K/yr+7.4%0.7% conv. - **sportscards**8K/yr+22.2%0.8% conv. - **sports collectibles**11K/yr+8.7%0.4% conv. - **2023 donruss football**698/yr+38.3%0.0% conv. - **donruss football cards 2023**550/yr-49.2%0.0% conv. - **2023 donruss football cards**755/yr-90.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/donruss-football-cards-2023/search-terms)
## **Top donruss football cards 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | Mini Gold Glove Award Trophy | Stand Included | Replica 31**Rawlings**$21.69**4.7★578 rev](https://www.amazon.com/dp/B0027HF6BM) [2**Monopoly Panini Prizm: FIFA World Cup Trading Cards Booster Box | Current Stars and Legends | 2+ Players Ages 8+ | Gifts for Soccer Fans**Monopoly**$28.38**4.5★260 rev](https://www.amazon.com/dp/B0FHL12F97) [3**50+ Official Pokemon Cards Collection with 5 Foils in Any Combination and at Least 1 Rarity GX EX FA Tag Team Or Secret Rare**Pokémon**$9.67**4.2★12,611 rev](https://www.amazon.com/dp/B0829FT44S) [4**500 Counts Card Sleeves for Trading Cards Soft Penny Card Sleeves Clear Plastic Card Protectors Fit for Baseball Card Sports Cards MTG Game Card Standard Cards**Homthy**$7.96**4.7★7,515 rev](https://www.amazon.com/dp/B08SJ5KPYS) [5**HZGXQN Toploader Storage Box for 3 x 4 35pt Rigid Card Top Loader Card Storage Hard Case Sports Card Storage Boxes for Trading Cards Top Loaders Holder (Holds 600+ Toploaders)**HZGXQN**$36.22**4.7★1,330 rev](https://www.amazon.com/dp/B0CB3XHFJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2025 Topps Signature Class Football - Factory Sealed - Value Box**Topps**$30.31**103 rev2mo ago](https://www.amazon.com/dp/B0GYG8PW72) [**2025-26 Topps Signature Class Basketball - Factory Sealed - Mega Box**Topps**$66.01**91 rev2mo ago](https://www.amazon.com/dp/B0GYG6H1M3) [**2025-26 Topps Hoops Basketball - Factory Sealed - Value Box**Topps**$35.33**159 rev3mo ago](https://www.amazon.com/dp/B0GX2S5C6D) [**2025 Topps Chrome Deadpool - Factory Sealed - Value Box**Topps**$40.25**93 rev4mo ago](https://www.amazon.com/dp/B0GRD5DRBM) [**2025 Panini Donruss Optic Football Retail Trading Card Box**Panini**$89.61**40 rev5mo ago](https://www.amazon.com/dp/B0GQJLHL86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2025-26 Topps Signature Class Basketball - Factory Sealed - Mega Box**Topps**$66.01**3.8★**▲ 141%**](https://www.amazon.com/dp/B0GYG6H1M3) [**2025-26 Topps Hoops Basketball - Factory Sealed - Value Box**Topps**$35.33**4.4★**▲ 141%**](https://www.amazon.com/dp/B0GX2S5C6D) [**2025 Topps Signature Class Football - Factory Sealed - Value Box**Topps**$30.31**4.2★**▲ 140%**](https://www.amazon.com/dp/B0GYG8PW72) [**2025 Panini Rookies & Stars Football 6-Pack Hobby Blaster Trading Card Box (1 Autograph or Memorabilia Card Per Box)**Panini**$50.75**4.3★**▲ 136%**](https://www.amazon.com/dp/B0GDVWRYC2) [**OEODAJ Top Loader Storage Box Trading Card Case for Sports Cards Fits 3 x 4 35PT Hard Sleeves with 18 Color Separators & 6 Foam Dividers Card Box Holders 610+ Top Loaders 140+ Magnetic Holder**OEODAJ**$37.75**4.7★**▲ 133%**](https://www.amazon.com/dp/B0FNCQ67QF)
**~~View all trending →~~**
## **What buyers say about donruss football cards 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Solid quality”*
**Collectibles**17%
*“Great collection”*
**Value For Money**17%
*“Great Deal”*
**Advertised Vs Actual Product**10%
*“As Described”*
**Size-Overall**5%
*“Love the size”*
**Fun/Entertainment Experience**3%
*“Fun cards”*
**Gifting Purpose**2%
*“Perfect for collecting or gifting”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“Durability is good”*
**Strength**2%
*“sturdy construction”*
### **What buyers complain about **
**Value For Money**27%
*“Definitely not worth the money”*
**Quality-Overall**17%
*“Bad quality”*
**Advertised Vs Actual Product**12%
*“Looks can be deceiving”*
**Size-Overall**5%
*“Smaller than expected”*
**Strength**3%
*“Not sturdy, at all”*
**Product Condition**2%
*“Came used”*
**Magnetic Strength/Adsorption**2%
*“Some of the magnet came off”*
**Adhesion/Stickiness**2%
*“Sticky together”*
**Thickness**2%
*“Not as thick as thought”*
**Ease Of Use**1%
*“will barely open”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Thin**4%
**Material Quality**4%
**Defective Material/Parts**4%
**Strength**2%
**Color**2%
**Scratch Resistance**2%
## **Common questions**
- **Is donruss football cards 2023 profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 69 tracked products. 31 of 34 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the donruss football cards 2023 niche?**
- 33 brands and 555 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in donruss football cards 2023?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for donruss football cards 2023 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the donruss football cards 2023 niche?**
- Listings span $7.22–$129.62; the average listing price is $37.33 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.
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