---
title: "Doc Mcstuffins Costume — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/doc-mcstuffins-costume"
last_updated: "2026-08-08T13:12:31.247Z"
locale: en
meta:
description: "Niche score 43/100 · $168K/yr market · 510K searches/yr · $20.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $168K/yr market · 510K searches/yr · $20.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Doc Mcstuffins Costume — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **doc mcstuffins costume**
**Skip it**
Weak search conversion (1.6%) — this niche doesn't clear our bar today.
Market size 35Growth 35Conversion 20Competition 46Returns 80Price range 77Avg price 89Brand share 26Review moat 47Quality gap 27
**Avg price**
**Great****$20.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.96–$40.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,779.24**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$168K**
$168K/yr · 510K searches
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, doc mcstuffins costume is a $168K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doc mcstuffins costume market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$163K–$204K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#597**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **67%**
- **Out of stock**
- **19.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**8%**
- DOC MCSTUFFINS41% - Disney34% - Disney Store8% - Tonies5% - Meland2% - mibasies2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/doc-mcstuffins-costume/trend)
## **Top doc mcstuffins costume search terms**
- **doc mcstuffins**167K/yr+34.2%0.9% conv. - **doc mcstuffins toys**221K/yr-8.8%1.5% conv. - **doc mcstuffins doctor kit**32K/yr-11.2%3.4% conv. - **doctora juguetes**11K/yr+27.0%0.5% conv. - **doc mcstuffins doll**16K/yr+6.6%0.7% conv. - **doc mcstuffins plush**8K/yr-7.2%1.4% conv. - **doc mcstuffin**8K/yr+2.4%0.6% conv. - **dr mcstuffins**7K/yr+138.8%1.7% conv. - **doc mcstuffins bag**6K/yr+252.8%0.3% conv. - **doc mcstuffins stuffed animals**5K/yr+11.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/doc-mcstuffins-costume/search-terms)
## **Top doc mcstuffins costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$50K40%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doc McStuffins Doctors Dress Up Set and Accessories 4-pieces Imaginative and Pretend Play Kids Toys for Ages 3 Up by Just Play**DOC MCSTUFFINS**$24.18**4.7★3,649 rev](https://www.amazon.com/dp/B01DLZVEM8) [2**Disney Junior Doc McStuffins Toy Hospital Doctors Bag Set 7-piece Dress Up and Pretend Play Doctor Kit Kids Toys for Ages 3 Up by Just Play**Disney**$13.40**4.7★4,139 rev](https://www.amazon.com/dp/B01CQJ110K) [3**Doc McStuffins Toy Hospital Doctors Bag Set**DOC MCSTUFFINS**$28.76**4.6★12 rev](https://www.amazon.com/dp/B0D9ZJRQXW) [4**Disney Junior 8.5-inch Doc McStuffins Stuffy Beanbag Small Plush Stuffed Animal Plushie Kids Toys for Ages 2 Up by Just Play**DOC MCSTUFFINS**$12.90**4.8★1,215 rev](https://www.amazon.com/dp/B008GOCE4M) [5**Disney Jr Doc McStuffins 8 Hallie Hippo Bean Bag Plush Doll**Disney**$16.33**4.5★627 rev](https://www.amazon.com/dp/B009D647ZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doc McStuffins Lambie & Stuffy 16 Backpack**Bioworld**$35.19**12 rev4mo ago](https://www.amazon.com/dp/B0GTZLRHXP) [**Disney Doc McStuffins Mini Backpack for Kids - 11 Backpack Purse for Girls with Adjustable Shoulder Straps | Doc McStuffins Small Bag Set**Disney**$17.72**4 rev7mo ago](https://www.amazon.com/dp/B0G546584V) [**Disney Girls Doc McStuffins Stuffy Dragon Waterproof Hooded Rain Slicker**Disney**$13.33**275 rev11mo ago](https://www.amazon.com/dp/B0FM6DTPVM) [**Liberry Toddlers Doctor Kit Toy for Girls Boys Ages 2 3 4 5 Pink**Liberry**$40.01**1,759 rev1y ago](https://www.amazon.com/dp/B0DCYX1G6K) [**Doc McStuffins Toy Hospital Doctors Bag Set**DOC MCSTUFFINS**$28.76**12 rev2y ago](https://www.amazon.com/dp/B0D9ZJRQXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doc McStuffins Lambie & Stuffy 16 Backpack**Bioworld**$35.19**5.0★**▲ 300%**](https://www.amazon.com/dp/B0GTZLRHXP) [**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 218%**](https://www.amazon.com/dp/B0BCNRWTMF) [**Disney Girls Doc McStuffins Stuffy Dragon Waterproof Hooded Rain Slicker**Disney**$13.33**4.5★**▲ 206%**](https://www.amazon.com/dp/B0FM6DTPVM) [**Disney Doc McStuffins Mini Backpack for Kids - 11 Backpack Purse for Girls with Adjustable Shoulder Straps | Doc McStuffins Small Bag Set**Disney**$17.72**3.0★**▲ 173%**](https://www.amazon.com/dp/B0G546584V) [**Disney Store Official Doc McStuffins Deluxe Figurine Play Set - 8 Fully Sculpted Disney Figures with Interlocking Bases - Includes Lambie Donny McStuffins Hallie & More - in Scenic Display Packaging**Disney Store**$26.84**4.8★**▲ 140%**](https://www.amazon.com/dp/B0CTJ3P62G)
**~~View all trending →~~**
## **What buyers say about doc mcstuffins costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Fun Fun”*
**Quality-Overall**19%
*“good quality for kids”*
**Size-Overall**9%
*“Perfect size for a 3 1/2 old”*
**Value For Money**8%
*“Value for money”*
**Gifting Purpose**8%
*“Great gift”*
**Advertised Vs Actual Product**5%
*“Everything that was advertised was delivered”*
**Assembly/Installation**4%
*“Its Very easy to put together”*
**Developmental Needs**3%
*“Great for kids”*
**Durability**2%
*“Cute and durable”*
**Color**2%
*“The colors are bright”*
### **What buyers complain about **
**Size-Overall**25%
*“Very small toy”*
**Quality-Overall**20%
*“not good quality”*
**Durability**14%
*“Broke right away”*
**Value For Money**7%
*“Way too cheap for the price”*
**Magnetic Strength/Adsorption**6%
*“I was worried about my daughter swallowing the small pieces with magnets”*
**Choking**4%
*“Small pieces that are choker hazard”*
**Noise Level**3%
*“The most it does is make noise when you tap it”*
**Battery Life**3%
*“Dead Batteries”*
**Add-Ons/Attachments**1%
*“none of the accessories work except one”*
**Comfort-Overall**1%
*“The glasses is not comfortable”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**15%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Value For Money**6%
**Product Condition**3%
**Gifting Purpose**2%
**Material Quality**2%
**Functionality-Overall**1%
**Color**1%
## **Common questions**
- **Is doc mcstuffins costume profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the doc mcstuffins costume niche?**
- 11 brands and 56 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in doc mcstuffins costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- **When does demand for doc mcstuffins costume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the doc mcstuffins costume niche?**
- Listings span $7.96–$40.01; the average listing price is $20.40 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)