---
title: "Dnd Miniatures — $502K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dnd-miniatures"
last_updated: "2026-08-08T13:12:35.295Z"
locale: en
meta:
description: "Niche score 50/100 · $502K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $502K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dnd Miniatures — $502K/yr Amazon US Niche (2026) - Flapen"
---
# **dnd miniatures**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 60Growth 17Conversion 16Competition 71Returns 98Price range 94Avg price 95Brand share 12Review moat 75Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.15–$80.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****493.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$502K**
$502K/yr · 1.2M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dnd miniatures is a $502K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dnd miniatures market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$423K–$507K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#552**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 90%
**Open market**
**3%**
- Wildspire67% - Path Gaming15% - Underdusk6% - House of Bodian4% - Newcombie2% - Wanderers Emporium2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/dnd-miniatures/trend)
## **Top dnd miniatures search terms**
- **dnd miniatures**409K/yr-19.7%0.9% conv. - **d&d miniatures**136K/yr-15.9%0.9% conv. - **dnd minis**95K/yr-13.7%1.1% conv. - **dungeons and dragons miniatures**100K/yr-17.7%0.9% conv. - **dnd figures**63K/yr-18.3%1.1% conv. - **wizkids d&d miniatures**41K/yr-10.2%0.1% conv. - **28mm miniatures**31K/yr-4.0%0.2% conv. - **dnd miniatures bulk**39K/yr-21.7%1.4% conv. - **fantasy miniatures**27K/yr-4.1%0.4% conv. - **wildspire miniatures**24K/yr-7.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dnd-miniatures/search-terms)
## **Top dnd miniatures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$20K8%$40K12%$60K16%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Path Gaming 50 Unique Miniatures Fantasy Tabletop RPG Figures for Dungeons and Dragons Pathfinder Roleplaying Games Bulk Unpainted Great for D&D**Path Gaming**$29.58**4.5★889 rev](https://www.amazon.com/dp/B0C7S2Z141) [2**Classic Encounters - 125 Iconic DND Miniatures Bulk Monsters Unpainted 28mm DND Minis D&D Miniatures Dungeons and Dragons Figures Mini Figurines Fantasy Tabletop D&D Accessories Assembled**Wildspire**$80.96**4.7★422 rev](https://www.amazon.com/dp/B0DPCYWV23) [3**Classic Encounters - Essential Set - 65 Iconic DND Miniatures Bulk Monsters 28mm Unpainted Tabletop RPG DND Minis Figures Dungeons & Dragons D&D Miniatures Fantasy D&D Figures Assembled Unprimed**Wildspire**$48.96**4.8★233 rev](https://www.amazon.com/dp/B0DPC2RZQF) [4**Classic Heroes - Mercenary Guild - 51 Paintable Characters for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures Dungeons Dragons Figures Pathfinder Compatible**Wildspire**$45.28**4.8★553 rev](https://www.amazon.com/dp/B0DRQQ36VC) [5**Wildspire Hero Player-Character NPC DND Miniatures 28mm32mm Unpainted D&D Minis Dungeons & Dragons Figures D D Bulk Pathfinder Fantasy Tabletop Fantasy Minis Set**Wildspire**$19.49**4.6★1,187 rev](https://www.amazon.com/dp/B08L1RBHGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anime-Inspired 50 Unique Figures for DnD Miniatures Heroes NPCs 28mm Dungeons and Dragons minis Bulk unpainted fantasy Tabletop mini figurines compatible with Pathfinder D&D accessories**Path Gaming**$34.35**25 rev2mo ago](https://www.amazon.com/dp/B0H1DN4WWL) [**Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged**Wildspire**$22.85**47 rev4mo ago](https://www.amazon.com/dp/B0FLQJ1JLZ) [**Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**$43.81**44 rev4mo ago](https://www.amazon.com/dp/B0FLQHP8F9) [**The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**$38.75**39 rev4mo ago](https://www.amazon.com/dp/B0FLQN4LFG) [**Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**$14.15**10 rev4mo ago](https://www.amazon.com/dp/B0FLQHKDBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anime-Inspired 50 Unique Figures for DnD Miniatures Heroes NPCs 28mm Dungeons and Dragons minis Bulk unpainted fantasy Tabletop mini figurines compatible with Pathfinder D&D accessories**Path Gaming**$34.35**4.6★**▲ 388%**](https://www.amazon.com/dp/B0H1DN4WWL) [**House of Bodian 101 Unique Miniatures - Mythical Heroes Complete Edition - Suitable Size for DND**House of Bodian**$62.46**4.5★**▲ 357%**](https://www.amazon.com/dp/B0FY6K5MS1) [**Classic Encounters II - 135 Monsters & Encounters for DND Miniatures Bulk & Dungeons Dragons | 28mm Unpainted DND Minis | D&D Figures Miniatures for RPG Tabletop Gaming | Pathfinder I Realm Reforged**Wildspire**$31.14**4.9★**▲ 315%**](https://www.amazon.com/dp/B0FLQKTRKK) [**The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**$38.75**4.9★**▲ 291%**](https://www.amazon.com/dp/B0FLQN4LFG) [**Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged**Wildspire**$14.15**4.4★**▲ 272%**](https://www.amazon.com/dp/B0FLQHKDBG)
**~~View all trending →~~**
## **What buyers say about dnd miniatures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“The quality is solid”*
**Value For Money**20%
*“Amazing value”*
**Durability**6%
*“the material seems durable”*
**Engraving/Paint/Sublimation**5%
*“like it will paint well”*
**Collectibles**5%
*“Great collection of figures”*
**Size-Overall**4%
*“Great size”*
**Fun/Entertainment Experience**4%
*“Fun variety”*
**Advertised Vs Actual Product**4%
*“Exactly whats shown”*
**Design-Overall**3%
*“You get some good designs without breaking the bank”*
**Material Quality**3%
*“the material seems durable”*
### **What buyers complain about **
**Size-Overall**29%
*“Just disappointed in the size”*
**Quality-Overall**19%
*“I expected them to be cheap quality”*
**Material Quality**5%
*“Small and Cheap quality plastic”*
**Functionality-Overall**4%
*“they're functionally useless”*
**Strength**4%
*“Maybe a bit fragile otherwise good”*
**Print Quality**2%
*“some of them arent exactly perfect print quality”*
**Value For Money**1%
*“I don't see the value in the price for how small they are”*
**Hard Feel**1%
*“Features were a little soft as the plastic is not a hard plastic”*
**Assembly/Installation**1%
*“they can get stuck together”*
**Durability**1%
*“I can't well speak for their durability”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**21%
**Defective Material/Parts**18%
**Quality-Overall**8%
**Value For Money**7%
**Material Quality**6%
**Product Condition**4%
**Gifting Purpose**2%
**Strength**1%
**Design-Overall**1%
## **Common questions**
- **Is dnd miniatures profitable to sell on Amazon United States?**
- The niche generates $502K/yr across 28 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dnd miniatures niche?**
- 8 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in dnd miniatures?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.4%.
- **When does demand for dnd miniatures peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the dnd miniatures niche?**
- Listings span $14.15–$80.96; the average listing price is $33.83 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.
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