---
title: "Digimon — $846K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/digimon"
last_updated: "2026-08-08T12:25:51.492Z"
locale: en
meta:
description: "Niche score 58/100 · $846K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $846K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Digimon — $846K/yr Amazon US Niche (2026) - Flapen"
---
# **digimon**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 39Conversion 14Competition 74Returns 95Price range 76Avg price 95Brand share 32Review moat 90Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.94**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****200.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.22–$121.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$846K**
$846K/yr · 1.7M searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, digimon is a $846K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **digimon market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$899K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,734**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 74%
**Open market**
**12%**
- BANDAI41% - Bandai Namco36% - Ichibansho Figure5% - FOR KINGS. BY KINGS CROWN LMTD SUPPLY2% - BANDAI SPIRITS2% - Tcg Elements2% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/digimon/trend)
## **Top digimon search terms**
- **digimon**746K/yr+19.1%0.5% conv. - **digimon tcg**159K/yr+1.3%1.3% conv. - **digimon story time stranger**176K/yr+38.0%3.6% conv. - **digimon figure**101K/yr-8.4%0.2% conv. - **digimon cards**82K/yr-0.1%2.0% conv. - **digimon model kit**85K/yr-6.1%0.1% conv. - **digimo**46K/yr-2.2%0.0% conv. - **digimon toys**45K/yr-4.3%0.3% conv. - **digimon booster box**34K/yr-14.7%1.3% conv. - **digimon starter deck**25K/yr+33.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/digimon/search-terms)
## **Top digimon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$34K8%$68K12%$102K16%$135K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Digimon Story: Time Stranger - Nintendo Switch**Bandai Namco**$58.78**4.9★16 rev](https://www.amazon.com/dp/B0GK2WZSKX) [2**Digimon Story: Time Stranger PS5**Bandai Namco**$56.10**4.8★428 rev](https://www.amazon.com/dp/B0DW1T1HV7) [3**BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon**BANDAI**$19.88**4.5★21 rev](https://www.amazon.com/dp/B0H2C3JH2X) [4**Bandai Digimon Card Game: Adventure Box 2-4 Packs Promos**BANDAI**$18.81**4.8★63 rev](https://www.amazon.com/dp/B0C7VG64TD) [5**Bandai Namco - Digmon Device Virtual Pet Monster - Glow in the dark**Bandai Namco**$19.87**4.8★1,400 rev](https://www.amazon.com/dp/B08CXV48V5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon**BANDAI**$19.88**21 rev2mo ago](https://www.amazon.com/dp/B0H2C3JH2X) [**Bandai Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digital Camouflage**BANDAI**$19.91**21 rev2mo ago](https://www.amazon.com/dp/B0H2BKDMJ1) [**BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digivolution Agumon**BANDAI**$19.91**21 rev2mo ago](https://www.amazon.com/dp/B0H2BXBK2X) [**Digimon CCG Dual Revolution Booster Box (BT25) - 24 Packs**BANDAI**$118.26**4 rev3mo ago](https://www.amazon.com/dp/B0GYG63YHS) [**Digimon TCG: Advanced Booster Digimon Generation (AD-01) - 12 Packs**BANDAI**$95.37**8 rev3mo ago](https://www.amazon.com/dp/B0GSZRVC2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Graffiti Agumon**BANDAI**$19.88**4.5★**▲ 293%**](https://www.amazon.com/dp/B0H2C3JH2X) [**Bandai Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digital Camouflage**BANDAI**$19.91**4.5★**▲ 292%**](https://www.amazon.com/dp/B0H2BKDMJ1) [**Digimon CCG Dual Revolution Booster Box (BT25) - 24 Packs**BANDAI**$118.26**5.0★**▲ 292%**](https://www.amazon.com/dp/B0GYG63YHS) [**CROWN Anime Shorts - Breathable Stretch Compression Gym Short with Pockets (L-D12)**FOR KINGS. BY KINGS CROWN LMTD SUPPLY**$39.83**4.2★**▲ 292%**](https://www.amazon.com/dp/B0DJFP2S47) [**BANDAI Namco - Digmon Device Virtual Pet Monster (New Wave 1) - Digivolution Agumon**BANDAI**$19.91**4.5★**▲ 291%**](https://www.amazon.com/dp/B0H2BXBK2X)
**~~View all trending →~~**
## **What buyers say about digimon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good variety”*
**Collectibles**13%
*“Fun Collecting”*
**Value For Money**12%
*“Well worth the price tag”*
**Fun/Entertainment Experience**10%
*“Really fun deck”*
**Advertised Vs Actual Product**10%
*“It was as advertised”*
**Size-Overall**4%
*“Fit was accurate”*
**Suitability Beginner**3%
*“Good for starters”*
**Brightness/Shine/Glow**3%
*“Glows very good”*
**Trivia Games**3%
*“that has just enough synergy to help a new player slowly figure out what they're doing with the game”*
**Design-Overall**3%
*“Art is amazing”*
### **What buyers complain about **
**Size-Overall**17%
*“Bigger than it looks”*
**Value For Money**9%
*“comparatively expensive expansion”*
**Durability**9%
*“Not very durable”*
**Difficulty Level**9%
*“Very Difficult, But Awesome Game”*
**Quality-Overall**8%
*“crappy quality control”*
**Fun/Entertainment Experience**5%
*“this game is just boring”*
**Advertised Vs Actual Product**5%
*“False advertising with DLC”*
**Instructions/User Manual/Troubleshooting**5%
*“No instructions included”*
**Accuracy-Overall**5%
*“Pedometer is rather inaccurate”*
**Strength**5%
*“Loose pieces”*
### **Top return reasons **
**Size-Overall**16%
**Advertised Vs Actual Product**16%
**Value For Money**14%
**Defective Material/Parts**13%
**Functionality-Overall**13%
**Touch/Button Controls**4%
**Design-Overall**3%
**Battery Life**3%
**Product Condition**2%
**Charging**2%
## **Common questions**
- **Is digimon profitable to sell on Amazon United States?**
- The niche generates $846K/yr across 43 tracked products. 10 of 17 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the digimon niche?**
- 16 brands and 147 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in digimon?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.9%.
- **When does demand for digimon peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the digimon niche?**
- Listings span $10.22–$121.31; the average listing price is $44.94 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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