---
title: "Dice — $4.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/dice"
last_updated: "2026-08-08T12:25:57.809Z"
locale: en
meta:
description: "Niche score 64/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dice — $4.1M/yr Amazon US Niche (2026) - Flapen"
---
# **dice**
**Worth a look**
Shows a $4.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 19Conversion 55Competition 84Returns 95Price range 75Avg price 66Brand share 87Review moat 34Quality gap 18
**Market size**
**Incredible****$4.1M**
$4.1M/yr · 6.4M searches
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$4.13–$48.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,060.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dice is a $4.1M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dice market data**
- **Units sold / yr**
- **250K–300K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.5M–$4.2M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**48%**
Top 20: 83%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**47%**
- CiaraQ18% - Rerdeim9% - Bicycle9% - jrceliy8% - QMay5% - DNDND5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/dice/trend)
## **Top dice search terms**
- **dice**2.0M/yr-2.9%5.8% conv. - **dnd dice**1.6M/yr-18.7%1.6% conv. - **dice set**716K/yr-10.3%4.5% conv. - **dnd dice set**746K/yr-25.2%1.9% conv. - **d&d dice**243K/yr-14.5%1.9% conv. - **dungeons and dragons dice**206K/yr-21.8%2.4% conv. - **d&d dice set**171K/yr-26.4%2.0% conv. - **polyhedral dice set**75K/yr-9.6%1.8% conv. - **d6 dice**54K/yr+18.4%1.0% conv. - **bulk dice**60K/yr-8.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/dice/search-terms)
## **Top dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$82K4%$164K6%$246K8%$328K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom**jrceliy**$7.01**4.6★3,537 rev](https://www.amazon.com/dp/B09VZ6N9GL) [2**Bicycle 5 Dice Set Six Sided D6 Standard Game White Black 16 mm**Bicycle**$4.13**4.8★12,158 rev](https://www.amazon.com/dp/B000BUUTKU) [3**CiaraQ Polyhedral Dice Set - DND Role Playing Dice**CiaraQ**$9.79**4.8★20,558 rev](https://www.amazon.com/dp/B0794Z8XRP) [4**CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games**CiaraQ**$25.57**4.9★2,647 rev](https://www.amazon.com/dp/B09HH87PKF) [5**CiaraQ Polyhedral Dice Set - DND Role Playing Dice**CiaraQ**$18.26**4.8★20,558 rev](https://www.amazon.com/dp/B0CCJC66CH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rerdeim 60 Pieces Dice Set 16mm Standard Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom 10 Color 6 Pieces of Each Color**Rerdeim**$6.69**227 rev10mo ago](https://www.amazon.com/dp/B0FRMX4LYG) [**QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag**QMay**$30.89**10,216 rev12mo ago](https://www.amazon.com/dp/B0FKSQX9FF) [**Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math**Rerdeim**$7.23**233 rev1y ago](https://www.amazon.com/dp/B0FBM4S11Z) [**QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags**QMay**$11.20**10,216 rev1y ago](https://www.amazon.com/dp/B0DR2HP9LP) [**Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)**banloga**$14.35**732 rev2y ago](https://www.amazon.com/dp/B0D97QVDGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pieces Dice Set 14mm 6 Sided Colored Dice with Plastic Storage Box**Riaaorr**$6.73**4.8★**▲ 207%**](https://www.amazon.com/dp/B0CSFHXTP2) [**CiaraQ Polyhedral Dice Set - DND Role Playing Dice**CiaraQ**$18.26**4.8★**▲ 142%**](https://www.amazon.com/dp/B0CCJC66CH) [**QMay 30 Sets Polyhedral Dice - 210 Pcs (30 X 7) DND Dice + 1 Large Dice Bag**QMay**$30.89**4.8★**▲ 111%**](https://www.amazon.com/dp/B0FKSQX9FF) [**QMay 7 Sets Polyhedral Dice - 49 Pcs (7 X 7) DND Dice + 7 Drawstring Bags**QMay**$11.20**4.8★**▲ 110%**](https://www.amazon.com/dp/B0DR2HP9LP) [**Rerdeim 60 Pieces Standard Dice 16mm Bulk White Opaque Black Pips Six Sided Dice Set for Rolling Group Event Board Games Classroom Math**Rerdeim**$7.23**4.8★**▲ 60%**](https://www.amazon.com/dp/B0FBM4S11Z)
**~~View all trending →~~**
## **What buyers say about dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“colors are beautiful”*
**Quality-Overall**19%
*“There consistent and good quality”*
**Value For Money**13%
*“Excellent Value”*
**Fun/Entertainment Experience**8%
*“Fun for all”*
**Advertised Vs Actual Product**7%
*“Exactly what was advertised”*
**Gifting Purpose**4%
*“Excellent Gift”*
**Size-Overall**3%
*“consistent size”*
**Ease Of Use**3%
*“Quick and easy”*
**Weight Light**2%
*“Not heavy at all”*
**Educational-Overall**2%
*“Great for Classrooms”*
### **What buyers complain about **
**Size-Overall**32%
*“Wrong size”*
**Color**10%
*“Not correct color”*
**Quality-Overall**6%
*“bad quality control”*
**Advertised Vs Actual Product**5%
*“The picture is not exactly accurate”*
**Weight Light**3%
*“dice were way too light in weight”*
**Value For Money**3%
*“not worth the price Imo”*
**Weight Heavy**2%
*“Heavier than expected”*
**Strength**2%
*“Unfortunately, the case they come in is flimsy”*
**Material Quality**1%
*“Lots of plastic dice”*
**Design-Overall**1%
*“poorly designed pin”*
### **Top return reasons **
**Size-Overall**70%
**Color**7%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Weight Light**1%
**Shape/Style**1%
**Material Quality**1%
## **Common questions**
- **Is dice profitable to sell on Amazon United States?**
- The niche generates $4.1M/yr across 65 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the dice niche?**
- 46 brands and 72 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in dice?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.0%.
- **When does demand for dice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the dice niche?**
- Listings span $4.13–$48.42; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.
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